Jaspal SinghContent Management Professional
B-3/3 Second Floor Raghubir Nagar, New Delhi-110027
Phone: - |Email:-Profile
Results-focused Content Management Professional with a thorough understanding of web content management, blogging, SEO content writing, editing, and team handling. Proven ability to manage different content management systems and drive traffic, conversions and increase brand awareness.
Skills
Content Marketing Strategy
Traffic generation
Editing
CMS (AEM)
SMO/ORM
Content Creation
Analytics
Budgeting & Planning
SEO (basics)
WebEx
Client Interaction
Social Media
Professional Experience
Metlife GOSC, Noida April 2019 - Present
Team Lead - Content Management System
•CMS Projects which include defining content that is flexible vs. data driven, defining folder structure for the CMS system, Adobe Experience Manager (AEM 6.x), defining the rules of display for the content when applicable
•Manage content for products across various web portal platforms to support the digital customer experience initiatives
•Manage content for products across various web portal platforms to support the digital customer experience initiatives
•Maintain content displaying rules, gathering and researching information with our partners that enhances the value of the site
•Coordinating with stakeholders located across the globe through WebEx meetings
.
•Manage the day to day work that comes in on a weekly basis on top of the project work already being worked on. This includes 50+ requests per month.
•Manage the day-to-day operation of web content, documenting issues in performance and providing solutions in a timely manner.
•Thoroughly test every project to ensure all the content is displaying as expected and the rules around the content are working correctly.
Onkar Infotech Pvt. Ltd., Gurgaon Aug 2013 to March 2019
Content Writer
Content generation and editing for company’s digital assets including website, and social media channels.
Managing company's blogs developed on WordPress
Managing the company’s social media accounts including Facebook, Twitter, Instagram and Pinterest
Addressing passengers’ comments/complaints/queries at the earliest
Leading editorial planning discussions with cross-functional team members, including internal communications and social media communications to maximize content exposure and impact.
Auditing content to identify SEO/traffic generation opportunities and then led team of writers to create high-impact content.
Working closely with Product Team and Business Units to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
Developing engaging, enriching content to build social media audience, including post content, video content, etc.
Working to enhance Online Reputation of the company brands by responding and managing customer feedback and queries.
SPC Infosoft Pvt. Ltd., New Delhi June 2011 to July 2013
Content Writer/Editor
Generated user-friendly target specific website and social media content
Designed event specific posts for social media platforms (Facebook & Twitter)
Editing/Updating the website with travel related news
Coordinate between SEO team and product team to find the deals that are worth showing in the landing pages
Education
A1 Level in Spanish from Instituto Cervantes, New Delhi
B.A. (English) from CMJ University, Meghalaya
Diploma in Digital Arts from ZICA Studios, Essel World Mumbai
Govt. Boys Sr. Sec. School, Rajouri Garden (Main) New Delhi, CBSE Board: Intermediate
Guru Harkrishan Model School, Tagore Garden, New Delhi, CBSE Board: Metric
Technical Summary
Proficient with PC, Mac and Microsoft Office (Word, Excel, Outlook, PowerPoint)
Personal Details
Name
Jaspal Singh
Date of Birth
13th July 1985
Nationality
Indian
Languages Known
English, Hindi and Punjabi
Contact No.
+91 -
Father’s Name
Sukhdev Singh
