Jitin Kanwar-
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linkedin.com/in/jitin-kanwar-94b535a
www.reviwefi.weebly.com
Summary
An accomplished sales and marketing professional with over 5 years of experience driving
revenue building and maintaining client relationships. Creative and dynamic marketer with
proven expertise in consistently penetrating new markets using various digital platforms as
an executive as well as a freelancer to ensure sustainable revenue and growth in reach.
Leverages exemplary communication and in-person meetings to establish presence and
build a positive brand while fostering continuous client engagement. Adept at working
effectively to achieve goals both as a cross-functional team member and individual
contributor.
Experience
Senior Executive
Royal Enfield
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Worked on the existing “ride” and “ride-more” (branded) events/ rides end to end and ensured seamless
execution as per the OTIF measures
Managed and allocated geography and resources for events to be carried out around the year.
Responsible to keep myself fit as per the pre-defined fitness parameters for the team.
Responsible to plan & execute training of systems and processes for RE business partners.
Developed SOPs and project plans for ongoing implementations.
Defined the proof of concept for ride, ride more activities and events and created the SOPs and guidelines;
reviewed and updated the SOPs at regular intervals to ensure relevance.
Created briefs for all the events including the nature of ride, plan, target group, timelines and other details
required for execution.
Co-ordinated between inter-departments and with the vendors for perfect execution of a ride or event.
Prepared and designed content creation, dissemination strategy and analysed the reach of the content.
Digital Marketing Specialist
Freelancer
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Nov 2017- Present
Jan 2016- Present
Responsible for updating the CRM and keeping a running spreadsheet of daily activity
Promoted and demonstrated the value of Search Engine Marketing (PPC), Search Engine Optimization
(SEO) Display Advertising, Social Media, Mobile Advertising, and website solutions to generate new
business within the client's market
Audited clients marketing strategies and assisted them with maximizing their presence and relevance online
Defined key components of SEM, SEO, PPC and Social Media Marketing to increase lead generation and
conversions
Communicated effectively all steps and expectations of digital marketing campaigns. Built Partnerships
and Alliances with Web Designing Companies, SEO Service Providers, Google Adwords, SEM Service
Providers, Content Writers, Social Media Experts, Digital Marketing Agencies, Software Development
Companies, Business Consultants, and other IT & Digital Marketing Professionals and companies.
Highlights:
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Performed SEO and brought website on page 1 for selected keywords that increased the Sales of services
and reduced bounce rate for Delhi region.
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Administered all business marketing operations and advertisement campaigns that eventually generated 5%
increase in web traffic in 6 months
Head Of Marketing Business Development
Escape Route LLP
Jan 2016 - Nov 2017
1 year 11 months
Digital Marketing Initiatives:
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Spearheaded digital marketing strategy and lead execution to develop both short-term and long-term digital
campaigns, content plans, and customer communication based on best practices and analytics to drive
revenue; manage and develop key relationships with external partners/vendor.
Developed and lead a comprehensive marketing strategy, from ‘top-of-the-funnel’ awareness through
conversion. Worked closely within paid search, display, social, search engine optimization (SEO) and
conversion rate optimization (CRO) to ensure integration of digital marketing with offline marketing strategy
and tactics
Designed and implemented objective driven, analytically supported email marketing programs/campaigns
which leverages a wide range of best practices, strategies, tactics that are best suited for the target market
and the business. Strategically built email marketing plans that support the objectives for user growth and
the objectives of our organization as well as the growth objectives of our business.
Performed day-to-day email marketing activities including email campaign set-up, customer list
segmentation, landing page creation, scheduling, multivariate testing, URL tagging and deployment of onetime, recurring, triggered and dynamic content-driven nurture marketing campaigns.
Created engaging social media strategies and execution plans that cultivated audiences, increased web
presence and enhanced brand awareness.
Handled day-to-day Search Engine Marketing (SEM) activities including campaign planning,
implementation, budget management, performance review, and optimization of paid search campaigns
Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc
Formulated digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost
per click.
Gathered and share competitive insights related to marketing strategies by targeted competitors and
recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends
and insights.
Business Development & Account Management:
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Devising strategies for driving sales growth across the business.
Implemented new business initiatives across the teams.
Setup meetings with prospective customers to sell the company’s services.
Handling large customer accounts.
Negotiating sales contracts with customers and ensuring their profitability.
Identifying key areas for improvement in the sales process.
Attending industry events and conferences to generate new business leads.
Acting as a spokesperson for the organization at sales events and conferences.
Monthly reporting on sales performance against budget and reporting on variances.
Planning and coordinating the implementation of business plans and the penetration of new markets.
Business Development Manager
Cubewires - Mobile App Development Company
Nov 2015 - Oct 2016
Business Development & Account Management:
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Consulted website, mobile apps, email marketing, marketing automation solutions, digital
marketing and advertising technology to medium sized companies.
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Presented innovative digital media marketing presentations to C-level executives.
Led sales forecasting, market trend evaluation and segment strategies.
Acquisition of new accounts & client management.
Generated leads through own contacts/database.
1 year
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Took care of end to end life cycle of sales by making introductory calls and initiate sales process by creating
presentations and proposals.
Develop competitive strategy plans including business plan and action plan.
Follow up and follow through the leads via mails and over phone.
Initiated, negotiated and signed-on new international, national and regional customers.
Proactively reached out to new customers to set up presentations/ meetings.
Developed proposals, negotiated terms and conditions, and implemented contractual agreements with
accountability for delivering strong financial results.
Digital Marketing:
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Develop and manage digital marketing campaigns that combine search, social, and display.
Coordinated the marketing team on creative campaigns and programmatic buying to support digital crosspromotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for
an improved end-user experience.
Led execution of strategic planning - facilitated strategic planning process to clearly articulate client
companies' vision, mission, value proposition, brand architecture and positioning.
Developed competitive strategy plans including business plan and action plan.
Planned and executed the email, digital and all online campaigns for clients.
Identified and monitored the performance of competitors in the market place.
Highlights:
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Decreased CPA of $100 plus to below $50.
Improved brand awareness from 13% to 38%.
Developed direct mail pieces with average of 2.7% response over 6 months.
Initiated digital initiatives which led to three times increase in website visits and improved campaign click
through rates.
Business development - Demand Generation Executive
DemandShore
Jun 2015 - Oct 2015
5 months
• Setting up meeting for final level of deal closing with the existing clients and the prospective clients by
understanding their requirements and proposing them the right fit solution befitting in all peripherals.
• Account management for world class solutions, handling end to end closure and addressing any kind of technical
queries, alongside assistance throughout their affiliation period.
• Planning, monitoring numbers and achievement of overall targets by planning sales and development for a
particular account.
• Managing different promotion campaigns for the processes under the ambit of tele marketing for the existing
client base.
• Ensuring impeccable quality delivery towards the customer in terms of information delivery and proposing the
most suitable affiliated 3rd party Vendors to them.
• Market research involved the effective usage of Linked In, business directories like Jigsaw, Hoovers and Zoom
Info Microsoft Excel, SEO Tools.
• Promoting the company as a whole and its offerings to the top level management of various corporates in the US
market.
• Mapping global markets, capturing market intelligence and defining the target market for client’s product or
services.
• Profiling companies across industries based on revenue, employee strength, vertical etc. and defining target
companies.
• Mapping the IT Environment of target companies.
• Conducting surveys and identifying the right business opportunities from target companies.
• Worked on different CRM Systems - Sugar CRM, Salesforce, Microsoft Dynamics.
• Operating systems worked on - Linux Ubuntu, Windows.
Specialized in:
• IT Business Development
• Demand Generation
• End to End closure with Decision Makers(CXO's)
• Channel Sales
• Pre sales & Sales
• Market Research
Curriculum Developer and Executive
Mad Science Group Inc.
Oct 2012 - Mar 2015
2 years 6 months
-Developed new curriculum for business expansion in various fields.
-Showcase the company capabilities in various schools in and around Pune with various demos of
our service offerings.
-In-charge of logistics.
-Headed a team of 6 trainers in organizing camps in four schools in Baramati and Pune,
Maharashtra.
-Prepared and modelled the modules and experiments to be taught at the camps.
-Taught various modules (related to science) to students of different grades (grade 3 to grade 12)
through experiments.
-Preparing weekly, monthly and quarterly reports.
Education
Savitribai Phule Pune University
Bachelor of Engineering (B.E.), Mechanical Engineering
Skills
Business Strategy • New Business Development • Account Management • Online Marketing
Certifications
Advanced Google Analytics • Google
Feb 2019 - Feb 2022
Google Analytics Individual Qualification • Google- • Feb 2019 - Feb 2020
Digital Sales Certification • Google- • Feb 2019 - Feb 2021
Google Ads Fundamentals • Google- • Feb 2019 - Feb 2020
Digital Marketing Course • Udemy
UC-4J2FY9WU • Mar 2019 - Present
2008 - 2012
