I am a seasoned marketing communication strategist with extensive experience developing consumer-driven brand campaigns and marketing programs that deliver growth. Leveraging my expertise in brand-building, integrated communication planning and campaign development, I have worked across telco, non-profit, government, alcohol, and gaming. I have experience working with both B2B and B2C companies and regardless of the marketing budget, I take a disciplined approach to brand and communication development.
I am experienced working with top media and creative agencies, developing award winning national campaigns. I have also built partnerships with high-profile organizations like the Toronto International Film Festival (TIFF) and Universal Music. My passion is inspired by translating business challenges into engaged consumer brand experiences fueled by creative solutions.