Contactar- (Mobile)-
www.linkedin.com/in/santiagogarcia-334a7225 (LinkedIn)
Aptitudes principales
Estrategia digital
Redes sociales
Relaciones públicas
Santiago Garcia
Growth Hacker en Vitalshop / Social Media Manager
Colombia
Extracto
Specialist in Digital Marketing oriented to e-commerce, with
extensive experience creating strategies for develop and
consolidate Online communities. My skills are focused on design and
perform successful brand experiences in areas like Digital Marketing
and Social Media, as well as their integration to brand experiences in
e-commerce fields.
Practical knowledge and leadership in projects involving platforms
such as Shopify, Instapage, Magento, practical knowledge in
platforms like Google Ads, Facebook Ads, LinkedIn Ads, and email
marketing platforms.
Design and installation of automated Workflows for Inbound
Marketing strategies.
Creation of digital content including music, video, websites, editorial
content and social media publications.
Specialties:
- Creation of Strategic planning for Social Media and Digital
Marketing Campaigns.
- Content Marketing, installation of blogs, landing pages and video
marketing campaigns.
- Creating communication strategies for Online stores.
- Creation of multimedia contents.
- Management of platforms for Online Ads: Facebook Ads
GoogleAds, LInkedin Ads.
- Social Media Manager
Software Skills:
Graphic Design: Adobe Photoshop, Adobe Illustrator, Adobe
Indesign
Audio Creation and Sound Design: Logic Pro, Ableton Live, Adobe
Audition, Reason.
Video Edition: Final Cut, Adobe Premier.
Page 1 of 4
Office and Business: Microsoft Office, GSuite.
Other Software and Cloud Platforms: Google Analytics, Shopify,
Campaign Monitor, Mailchimp, Instapage, Animoto, Canva, Buffer,
HootSuite.
Experiencia
Vitalshop
Social Media Manager / Growth Hacker
noviembre de 2015 - Present
Bogotá D.C. Area, Colombia
Vitalshop is an E-Commerce platform specialized in Health, Nutrition and
Fitness market in Colombia
- Project Coordination
- Team Leadership
- Development of Digital Marketing Plan
- Social Media Manager and Coordinator
- Design and production of digital content
- Design of communication and marketing strategies
- Designing strategies for customer service
Redbot - Marketing Digital
Marketing Content Manager
enero de 2015 - enero de 2017 (2 años 1 mes)
Bogotá D.C. Area, Colombia
- Content Creation
- Multimedia Design : Audio, Video, Websites, and Written content.
- Inbound Marketing based strategies.
- Development and production of multimedia material.
- Management of Ads Campaigns in Google Adwords , Facebook Ads and
Linkedin.
- Creating of Infographics.
- Blog Writing and editing.
Vitalshop
Project Manager
enero de 2014 - enero de 2016 (2 años 1 mes)
Bogota
- Product design (WebSite and Templates)
Page 2 of 4
- Branding and graphic design Coordinator.
- Creation and development of the business venture.
- Management and coordination of Corporate Web Design.
- Social Media Manager: Creation Online Strategies for VitalShop.
www.vitalshop.com.co
Center for Body Language
Social Media Manager
enero de 2013 - enero de 2014 (1 año 1 mes)
Bogotá D.C. Area, Colombia
Development and implementation of Online strategies to consolidate the brand
community in social networks.
- Integration of Online strategies to BTL events.
- Coordination of events and Live Blogging.
- Digital PR.
- Identification and contact of influencers for the brand.
- Development and production of multimedia material.
- Management of Ads Campaigns in Google Adwords , Facebook Ads and
Linkedin.
- Creating of Infographics.
- Blog Writing and editing.
sancho bbdo
Community Manager
junio de 2013 - 2014 (1 año 7 meses)
Community Manager of the brands Absolut Vodka, Tequila Olmeca, Sony
Mobile Colombia, Sony Mobile Peru.
Development and implementation of Online strategies to consolidate the brand
community in social networks.
- Integration of Online strategies to BTL events.
- Coordination of events and Live Blogging.
- Digital PR.
- Identification and contact of influencers for the brand.
- Development and production of multimedia material.
Puntobeat
Multimedia Producer
noviembre de 2011 - febrero de 2013 (1 año 4 meses)
Bogota
Page 3 of 4
- Studio Management
- Music Production
- Video and Music Edition
- Music Producer
- Mixing
- Beat Making
Sony Music Entertainment
Trade Marketing
febrero de 2003 - febrero de 2004 (1 año 1 mes)
Trade Marketing Colombia.
- Creation and implementation of strategies and programs to afiliate record
stores.
- Coordination of events and promotional launches.
- Coordination of production of advertising pieces, POP material and
multimedia material.
- Coordination of production of Sony News newsletter for record stores.
Educación
Politécnico Grancolombiano
Profesional en Mercadeo y Publicidad, Mercadeo y Publicidad · (2002 - 2005)
Page 4 of 4
