Jude Musyoki

JUDE MUSYOKI DIGITAL MARKETING SPECIALIST Mobile: (- | Email:-KENYA | Postal Address: P.O. BOX 41729 Nairobi, + EDUCATION + 2012 Bachelor of Science Computer Science – University of Nairobi Strategy & Business Development Partnership Development Campaign Management Digital Marketing Overall Budget Control Web & Content Development Market Research Communication Strategy Media Buying Social Media Strategy Project Management Training & Facilitation - + WORKING EXPERIENCE 05/2018 – Sandstorm Kenya: Marketing Lead Consultant Develop and execute the marketing strategy, plan & budget for clients(Content development, campaign management, CRM & social media management) Increased customer acquisition by improving customer journey for local & international market Oversaw successful development & launch of new online ecommerce website for both local & international market(Shopify based) Extensive content development & online campaign management including website content, social media, etc for clients Design & execute media buying strategy(Both Google & FB networks) Provided organization with monthly analytics reports and design strategy to maximize ROI & improve performance 06/2017 – 02/2018 Poa Internet: Marketing Manager Develop & execute company wide marketing plan, strategy & budget Increased customer acquisition by management of customer journey Develop strategies to manage growth of poa! Internet brand within community and target market Develop and manage partnerships and relationships with community pillars/groups and organisations within poa! Internet’s coverage areas Provide monthly analytics reports and strategize on maximizing ROI and improve performance Work closely with Sales Head to support & enhance sales activities and initiatives 03/2016 – 12/2016 EatOut Kenya & eGiftAfrica: Digital Marketing Manager (Consultant) Develop and execute the marketing strategy, plan & budget (Content development, campaign management, CRM & social media management) Extensive content development & online campaign management including website content, social media, etc Design overall social media strategy & social media presence Strategizing, Tracking, Analyzing & Optimizing of multiple Google AdWords campaigns both short term & long term JUDE MUSYOKI DIGITAL MARKETING SPECIALIST Mobile: (- | Email:- PROFESSIONAL SKILLS + Excellent Skilled Excellent Excellent Good Skilled Excellent Skilled Good Skilled Excellent Skilled Key: Excellent > Skilled > Good PROFESSIONAL HIGHLIGHTS  Developed strategies and initiatives for acquiring new customers and market segments growing userbase by 30% in just 3 months  Managed to test & consistently optimize several remarketing campaigns via audience (re)definition & conversion analysis on multiple channels  Successfully managed Core Bank System in over 90 branches: Performing troubleshooting, maintenance and user support  Proven to work in fast paced & quick delivery environment while maintaining detail orientation & multitasking.  Successfully migrated over 35 branches to new Core Banking System 06/2015 – 03/2016 Hellofood Kenya (JumiaFood): Marketing Manager Develop and execute the marketing strategy and plan (Content development, campaign management, CRM & social media management) Tracking, Analysing & Optimising marketing activities & initiatives Researching and reporting on external opportunities Manage the marketing budget Coordinate online & offline related marketing initiatives Manage a brand ambassador program for effective customer acquisition Developed channels to acquire & manage current & potential customers 07/2014 – 02/2015 MagicBox: Technical Director & Campaign Manager Advise on website structure, design and content based on content strategy Perform website analysis for optimization Developed Search Engine Optimization (SEO) strategy which included onpage optimization, key phrase research, competitor analysis Develop social media management strategy, content development, campaign management and SEO integration Email campaign strategizing, development, tracking and optimizing Search advertising management, content development and optimization. 08/2013 – 06/2014 Vistaar Finance: Associate Consultant Technology (India) Implemented new Core Banking System. Identified bottlenecks and executed solutions to track progress of implementation vis-à-vis the project plan. Performed exhaustive functional and non-functional system testing Conducted training to End Users of over 90 branches. Coordinated User Acceptance Testing Prepared exhaustive documentation to cover all functional aspects Adapted system(software) to company operations and processes and successfully migrated over 35 branches to the new CBS. 10/2010 – 09/2011 AGES Group: Knowledge Manager Developed data analysis and backup structure for research materials and output and company website. Designed and reviewed digital marketing strategies for branding, product placement, customer feedback and events promotion. Created strategy to design & implement communication structure for internal communication and communication matrix for external communication to manage customer and partner relations. JUDE MUSYOKI DIGITAL MARKETING SPECIALIST Mobile: (- | Email:- + VOLUNTARY SERVICE MP Shah Hospital Performed record keeping, file management & basic accounting Kenya Society for the Protection & Care of Animals Performed simple tasks such as feeding, washing & cleaning of animals and their structures. Mater Hospital Performed record keeping, customer/patient assistance & servicing, file management & basic accounting customer/patient servicing. The High Court Performed record keeping, case file(s) updating & file management. IT Skills Operating Systems: Microsoft Windows & Linux systems Programming: Web-based development, knowledge of PHP, HTML,& CSS, basic knowledge of Visual Basic & C++ Languages English Kiswahili - Native Basic Personal Interests Reading, training & facilitation, intercultural exchange, researching on history.