JUNGIE ADORA GUMIRAN
Location:
Gender:
Language:
Date of Birth:
Mobile Number:
Email Address:
829 Inocentes Street Brgy. Pagasa
Mandaluyong City, Philippines
Male
English & Filipino
December 15, 1992
--CAREER PROFILE
Engaged, creative and passionate marketing and communications professional with almost four (4) years of
experience in handling and developing integrated marketing communications projects specializing in digital
marketing, brand management for global brands, below-the-line advertising, promotions, events
management, and Public Relations
EDUCATION
Pamantasan ng Lungsod ng Maynila (University of the City of Manila)
Bachelor in Mass Communication I 2009 – 2013
*Dean’s Lister (2009 – 2013)
*Consistent honor student (Grade School and High School)
SKILLS AND COMPETENCE
Digital Competence
- Website Management: www.thetravelingmarketeer.com, www.betrayedaddicted.com,
www.masterpiezes.com
- Social Media Management, Google Adwords, Google Analytics, Search Engine Optimization and Marketing
Blogging: Travel blog owner of www.thetravelingmarketeer.com, Blog Network, Blog and content writing
Technical Skills
Editing (Adobe Photoshop), Basic Coding (HTML and CSS), Web Creation through Wordpress and Wix
PROFESSIONAL EXPERIENCE
Digital Marketing Specialist
Sci Global Services Inc
April 2017 – Jul 2017
Key Responsibilities:
Creation and maintenance of the digital campaigns of clients product and services
(www.andweighing.com, www.andinspection.com
Write and dispatch website content and email marketing campaign such as purchasing guide, and
drip emails
Use web analytics software to monitor the performance of client websites and make
recommendations for improvement
Marketing and Brand Executive
CLICK! Licensing Asia, Inc.
May 2014 – April 2017
Key Responsibilities:
Works directly with President & Chief Executive Officer (CEO) and responsible for the optimal
performance of lifestyle, fashion and character brands such as NBA, One Piece, Pokémon, Larva,
Wingcle Bear, BLIZZARD, (World of Warcraft & Overwatch) and Legendary (Warcraft Movie) on a
regional capacity coordinating with all offices in Southeast Asia, Greater China and Korea.
Recommends long-term solutions to improve strategies that will strengthen the licensing program of
the brand in each country. Helps identify to increase potential prospect for the brands.
Creates and implements a comprehensive marketing plan for CLICK brands and leads the execution of
promotions and sales-driven events.
Spearheads the content creation of engaging copy for company’s website, newsletter and social media
channels such as Facebook and twitter, maximizing media mileage of the brands.
Builds and manages relationship with brand owners (Licensors) and works closely with retailers, event
and media group, FMCG, toy and apparel companies for close strategic tie-ups and other promotional
opportunities.
Achievements:
Processed a total sale of US$ 1,750,000 for the brands World of Warcraft and Overwatch in China since
managed the brand in 2016
Increased Pokémon Licensees both merchandise and promotional partners, from three (3) to Twenty
one (21) since managed the brand in 2015. Processed a total sale of US$ 800,000 in the Philippines in
2016
Rolled-out marketing and promotional activities in a cost-effective manner for the brands such as
Pokémon and One Piece in the Philippines and Larva and Wingcle Bear in Southeast Asia and Hong
Kong which benefitted the brand and its licensees both short term and long term
Launched a new look of CLICK website and transformed the PDF-format CLICK newsletter into timely,
searchable and sharable digital newsletter
Events and Marketing Assistant
Wordtext Systems Inc.
July 2013 – February 2014
Key Responsibilities:
Spearheads the planning, creative conceptualization, production and implementation of the
company’s below-the-line marketing efforts such as product launches, press conferences,
promotional events, sales exhibits and Road Shows.
Assists in conceptualization, execution, and evaluation of events, marketing program, advertising,
and promotional activities and initiatives.
SEMINAR and PROGRAM ATTENDED
Certified Blog & Social Media Entrepreneur Program l April 2017 – Present
An intensive 6-month online mentorship program under Janette Toral, author of the
digitalfilipino.com covering business blogging, content and social media promotion development
Digital Influencer Marketing Program I May 2017
A 2-week online session with Janette Toral tackling Influencer Brand, Influencer messaging strategy,
Influencer team formation, and building market influence
Digital Marketing 101 l February 2017
A 2-day seminar designed by industry experts for beginners covering the topic such as Digital
Marketing Strategy, SEO & SEM, Analytics, Social media campaign optimization, Blogging &
Podcasting, and Video for digital marketing
CHARACTER REFERENCE
To be provided upon request
