Kah Ling Lim

KAH LING LIM (Kathy) Career Overview A seasoned banking and sales and marketing professional with more than fifteen years' experience in the Malaysian banking industries, I have the privilege in working local Malaysian as well as international banks in the sales, marketing and branch management environments. I have a proven track record of developing new market and motivating teams to consistently exceed targets. My exposure in bookkeeping, mortgage sales, product sales, service sales, and channel sales has made me understand the differences and key strategies for success in each type of sales environment. I've recently migrated to Australia with my family, in the process of completing my local Australian Certificate IV – Accounting and Bookkeeping and am open to seek any bookkeeping job openings. Key Strength      Strong written and oral communication skills in English, Mandarin, and Bahasa Melayu (Indonesian and Malaysian local language). • Ability to handle full set accounts. • Deep understanding of most Asia and Oceania local country cultures and way of doing business via personal/working exposure over the years. • High Level Computer skills including Microsoft Excel, Word, PowerPoint, MYOB software • Excellent presentation and listening skills, acquired through years of professional trainings and servicing customers in my banking roles. Professional History RHB Bank Berhad June 2014 – March 2015 Branch Manager Responsibilities:          To provide coaching and development for the team. Assessed analysis loan application for accuracy and compliance with policy, guidelines and procedures including historical financials, business and personal cash flow analysis and application date. Considered, recommended and discussed alternative structures and overall assessments with sales personnel. Prepared clear concise written summary of analysis supporting a respective decision for loan application. Supervised and administered training for sales personnel on credit guidelines. To collate and compile reports on a weekly basis. To recommend process improvements to management. To be able to recommend ideas for sales promotions. Responsible for acquiring and sourcing new business and implement effective business plan to achieve bank goals. KAH LING LIM (Kathy) m--          Supervise sales team to achieve team target and Branch KPI.  Analyzing financial reports. Advising companies on how to effectively use their money to grow their business. Presenting information clearly to customers, work colleagues and third parties. Representing the bank within the local community. Verifying customer data to detect and identify financial fraud. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. Provides information by collecting, analyzing, and summarizing data and trends. HONG LEONG BANK BERHAD April 2012 – March 2014 Branch Manager Responsibilities:  Ensuring the smooth running of basic banking transactions.  Looking after the short term and long term funding requirements of business clients and individual customers.  Advising clients on mortgages and raising loans.  Building relationships with high net worth individuals.  Answering any financial and banking queries.  Providing advice on investments.  Maintaining a professional image at all times.  Working closely with small and medium sized businesses.  Managing and monitoring the performance of the team.  Putting into effect new procedures and policies passed down from Head Office.  Handling customer queries face to face, over the phone or via correspondence.  Marketing new financial products or services.  Opening new bank accounts for individuals and also companies.  Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.  Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. UOB Bank Malaysia Berhad Nov 2010- March 2012 Senior Mortgage Specialist KAH LING LIM (Kathy) m-- Responsibilities:         Solicit and promote maximum sales of UOB bank’s products i.e. Housing Loan, MRTA, Credit Card and Deposits To ensure achieve monthly KRA as assigned. To assist Sales Manager for the road show planning / duty timetable for weekend launching. To assist Sales Manager to send daily submission report / weekly sales report and monthly sales report. To do site visit for developer project quarterly to ensure project is on track. To provide good servicing to developer and built rapport relationship with developers. Promote campaigns and communicate accurate information to the public Ensure high standard of customer service in line with the quality and standards set by the bank. ALLIANCE BANK MALAYSIA BERHAD May 2005- Oct 2010 Personal Financial Consultant Responsibilities:      Actively market the bank’s consumer products, unit trust and insurances. Assist in customer service within the branch. To strive to achieve monthly assigned sales and productivity target set by the management. Ensured daily productivity reports are properly submitted to the management. Handle customer service inquiries diligently and efficiently. CITIBANK BERHAD Dec 2000- April 2004 Mortgage Consultant Responsibilities:        Selling and promoting housing loan products. Giving correct advice about the bank products. To participate and duty at the developer offices and road show. To ensure achieve monthly KPI. Direct customer servicing for walk in enquiries. Ensure good customer retention by providing excellent & professional services. Handle complaint & provide solution raised by customers regarding loan issues. KAH LING LIM (Kathy) m--