Kalina Machlis

Marketing and community expert with a passion for connecting teams, customers and creating and strengthening brand experiences. Meets and exceeds data-driven goals. Proficient in Salesforce, MS Office Suite, Google Analytics, HootSuite, Wordpress, DFP, and all social media platforms. EXPERIENCE: Bus2alps Marketing Manager. July 2016- Present • Developing, launching and tracking integrated, multi-channel print, email, web and direct marketing campaigns to reach and grow sales from $5.1M to a projected $5.5M by 2017 year-end. • Increased online leads and pre-sales by 65% during critical online sales. • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals. • Working cross-functionally with product, sales, operations teams to ensure brand consistency, flexibility and high impact results based on travel and industry trends. • Developing strategy & multi-touch attribution model for marketing KPIs. • Overseeing multiple projects concurrently and providing regular performance monitoring and performance updates to remote headquarters. Weave Community Manager March 2016-July 2016 • Strategically analyzing customer database to provide introductions, meetings and support through the startup networking platform. • Communicate with professionals from C-Level Executives to newly graduated developers to aid their networking goals. VentureBeat Account Manager for VP of Sales– Key Accounts. October 2014-March 2016 • Strategic planning and client recommendations • Training and management of new hires • Managing all aspects of client accounts for VP of Sales ($2.44 million in revenue) across digital, research and events. • Managing creation of all proposals, presentations and contracts. • Verifying campaign assets and optimizing when necessary, monitoring campaigns, providing clients/sales with campaign reporting & recommendations for renewals. BeMyApp Community Manager. Sept 2013–Oct 2014. • Leading and executing comprehensive client event sponsorships • Responsible for all aspects of designated events and digital marketing projects including: client relations, community outreach, copywriting, social media communication, partnership acquisition and event logistics. America’s Cup Event Authority Marketing Coordinator. Jul 2013-Sep 2013. • • Assisting in managing media plans, media bookings and creative delivery to ensure that all contractual obligations are fulfilled and all parties are satisfied. Assisting Director of Marketing on high priority projects including all media buys, events, creative review and promotional events. Environmental Action Committee of West Marin Partnership Coordinator. Jan 2012–April 2014. • Acquiring sponsorships for annual nonprofit event. • Generating bids, placing merchandise orders, implementing media outreach and strategic marketing to reach audience. EDUCATION: Dominican University of California. Double Major: Bachelor of Arts: Communication and Media Studies. May 2013 Cumulative GPA: 3.81, Magna Cum Laude Awards: Dean’s List, Lamda Pi Eta Member, Pi Sigma Alpha Member, Dominican Trustee Scholarship Recipient, Alpha Chi Honors Member University of California, Davis. Santiago, Chile. Study Abroad Program. June-July 2013 References available upon request