Kanika Pareek

Kanika Chander Pareek Email:-Mobile:- Summary: 8 years of experience in content development, editing, proofreading and strategy planning. For six years, I have been developing content for jewelry companies. Writing onsite content that includes company information, company policies, catalog descriptions, product descriptions, help documents, buying guides, taglines and punch lines for banners. Writing offsite content that includes blogs, articles, emailers, social media content, e-books, look books, guest blogs, comments and answers. Writing SEO specific content such as meta titles, meta descriptions, Google ads and more. Plan short and long term SEO strategy. Recognition & Achievements Approved artist from All India Radio in Drama. Participated in National Drama Festival. Awarded as Best Cadet in NCC by Former Air Chief Marshal S.P.Tyagi Associated with the social and literary organization “Kritikar” Associated with NGO “Jaipur Angels” Education: Bachelor of Education with specialization in Life Sciences from University of Rajasthan Year 2009 Master of Science in Zoology from University of Rajasthan Year 2007 Bachelor of Science in Life Sciences from University of Rajasthan Year 2005 Key Skills: Professional Content Writing, Search Engine Optimization Writing, Good knowledge of MS Office, Good Relationship Management, Analytical & Communication Skills Professional Experience: Freelance Content Writer, Consultant and Manager Working as a Full time Freelance Writer since February 2016. Working on website content, SEO content, articles, blogs, email campaign, taglines, help documents, promotional articles, bulk writing, product description writing, and more. Planning short and long term content strategies. Carrying social media optimization through various social networking sites (Facebook, Pinterest, Instagram, etc.) for some of the clients. Writing keyword based SEO articles in impeccable English as per client specification. Before February 2016, I worked as a freelance writer for many organizations. Few of them are mentions below: 1. Client: Planet Jaipur Designation:Content Manager and Consultant Duration: Apr. 2010 - till date Planet Jaipur is a monthly magazine featuring diversified topics such as rich heritage and culture of Jaipur, art and architecture, socio-economic changes and more. Responsibilities: I have been providing content consultation and management services since 2010. I plan their Facebook strategy, and provide suggestions for better reader engagement. Preparing a content database for the client. It includes blogs, articles, punch lines and scripts that will be used in near future to develop the online market for the magazine. 2. Client: Instagramers Designation: Content Writer Duration: Sept. 2014 - till date Instagramers is a group of photographers and art lovers contributing to encourage art and artisans of Rajasthan and India. Nature, society, wildlife, different members have different subject interest. Instagramers wanted to bring them all at one platform. The group founded by Amit Ginani has over 8000 followers on Instagram. Responsibilities: I generate invitations for photo walks and art meets. Provide press releases and other news stuff for the group. 3. Client: Red Earth Migration Duration: Aug. 2016 - Sept 2016 This Australian company provides immigration and visa services. The company is coming up with a new website that targets global audience. Responsibilities: Keyword research Generating the content for their new website 4. Client: GoldnStone Duration: July 2016 - till date GoldnStone is an Indian jewelry company selling precious diamond and gemstone jewelry online. Responsibilities: Writing SEO friendly website content that includes catalog and product description. Writing offsite blogs, articles and other promotional content. 5. Client: Rajrang Duration: Aug 2013 - Aug 2014 Rajrang is an Indian handicraft company selling traditional handcrafted items across the globe. Its product range includes everything from dress material, fashion accessories to items for home furnishing and home decor. Responsibilities: My task includes planning, designing, writing and tracking Facebook posts. My social media strategy included preparing a quaterly, monthly and weekly plan, generating concept and content for each post, tracking visitor activity and analyzing the data. Provided guest blogs and articles for SEO and online marketing. Created SEO friendly product descriptions for onsite and marketplaces. Full Time Job Experience Company: Angara.com Designation: Assistant Manager Content at Angara E-Commerce Pvt. Ltd. Duration: November 2011 - January 2016 Angara is a USA based leading online jewelry companies that deals in fine and luxury gemstone and diamond jewelry. Angara E-commerce is a sister concern of Angara.com that takes care of marketing, merchandising and technology. Responsibilities: Worked on both on-page and off-page content which includes blogs, articles, product descriptions, press releases, templates, emailers, advertisements, product titles, promotional articles, infographics, guest posts. e-books, and more. I develop content strategy, search keywords, plan weekly and monthly tasks, assign the tasks to my team and monitor the work. I proofread and edit every piece of content before it goes live. The proofreading includes checking plagiarism, right use of keywords, thought flow, grammar and level of engagement. Company: Sashakta Technologies and Morarka Foundation Designation: Content Writer at Sashakta Technologies Pvt. Ltd. Duration: Feb. 2011 - Nov. 2011 Sashakta is a competency based Microsoft Gold Certified IT & ITES organization and the first SAP service provider in Rajasthan, India Responsibilities: Developing on-site content for the company Writing for company brochures, templates and other offline marketing material. Proofreading and editing content provided by clients. Company: Gallant Jewelry and Johreez.com Designation: Content Developer at Gallant Jewelry Duration: Sept. 2009 - Feb. 2011 Gallant Jewelry is a gemstone jewelry manufacturing and export house dealing with clients in the U.S.A and Europe. Responsibilities: Written product descriptions, templates, featured articles, web content, emails, business letters, etc. Handled company accounts on few online marketing portals such as ebay.com, Alibaba and India Mart. Written SEO based descriptions for various clients of the company. Other Work Experience Working with Jaipur Angels as National Chief Coordinator. Written short plays, stories, poems, essays and others for All India Radio, Jaipur Worked as a freelance language trainer with Leo Voice Internationals. Faculty of English with Tagore Public School, a privately owned English medium school. Worked in a documentary film for a government project. Author Profile: http://newsandviews.newsvine.com/_tps/_author/profile#comments http://www.mysecuritysign.com/blog/author/kanika/ http://www.aboutsapphirejewelry.com/100_4073/ http://www.mysafetysign.com/blog/author/kanika/ Live Links for Blog: http://newsandviews.newsvine.com/_news/2014/06/19/--why-moissanite-jewelry-is-in-great-demand http://www.amethystjewelers.com/celebrity-ring/cat-deeley-opted-for-a-vintage-ring http://www.mysecuritysign.com/blog/illinois-state-police-concealed-carry-sign/ http://www.mysecuritysign.com/blog/warrantless-surveillance-by-police/