DIGITAL CONTENT SPECIALIST
Katherine Stott--
www.archetypecopywriting.com
T
CURRENT ADDRESS
6 Albatross Drive
Fourways
JHB, South Africa
With a digital footprint in
countries all over the world
ABOUT ME
Small business owner,
content aficionado, grammar
nerd and all-round good
human.
Thrive on making
connections that lead to
fabulous opportunities.
Want to help businesses
enhance their online
exposure
WORK
Present day
Worked at a
PR agency,
online
marketing
agency, and
agency along
the way
Started
business in
January 2007
Archetype Copywriting
Owner, writer, editor
Manage a team of digital content experts
We take company briefs and immerse ourselves in
the business and their goals in order to find the
ways in which our content and marketing services
can help them gain exposure on the web
Manage the full spectrum of copy, social, email
and SEO requirements
Work successfully with clients, locally and abroad
Regularly complete audits and offer full strategic
direction in copy, SEO and social
Ongoing copy, social and SEO management
Full WordPress capabilities (including website
builds off theme templates)
CLIENT NICHES
SKILLS
SEO Copywriting
Social Media Content Planning
Communications Management
Article Writing – On & Off-Site
SEO Audits & Strategy
Content Audits & Strategy
Team Management
Digital Marketing
My experience makes it easy for me to assist
digital agencies with their copy needs
Ecommerce
Writing web content, article content, setting up
and managing social channels, full MailChimp
email marketing and management
Business And Finance
Writing web content, creating an online presence
using SEO, article content and social media
Health And Wellness
A background in health, fitness and wellness
affords the experience for thought leadership
content for websites, articles and social channels
Leisure And Travel
Management of communications requirements
from article writing to social media, newsletters
and PR
HOBBIES
Wakeboarding, surfing, yoga, fitness,
reading, movies, eating delicious food,
hanging with beautiful people, travelling to
exotic locales
DIGITAL CONTENT SPECIALIST
Katherine Stott
Selection Of Live Content Examples
CURRENT ADDRESS
6 Albatross Drive
Fourways
JHB, South Africa
With a digital footprint in
countries all over the world
ABOUT ME
Small business owner,
content aficionado, grammar
nerd and all-round good
human.
Thrive on making
connections that lead to
fabulous opportunities.
Want to help businesses
enhance their online
exposure
ATTRIBUTES
Dedicated
Finance and Business
• https://www.udu.co.za/loans/topics-tips/ - amplified SEO efforts using
keyword-rich blog content
• https://www.bidvestbank.co.za/ - rewrote product pages to be more SEO and
user-friendly
• http://www.meyertoneng.co.za/ - website overhaul in line with keyword
research and SEO strategy
• http://airbrn.co/ - start-up website that needed content to describe the
business offering
• https://www.yellowpages.co.za/ - creation of multiple category pages that
match SEO requirements for the website and give structure to the navigation
Health and Wellness
• https://www.healthichoices.com/healthichoices/gems/- full communications
management, article writing, campaign management, newsletter compilation
and send, content strategy and production scheduling
• https://www.healthichoices.com/healthichoices/aonelevate/ - as above,
including the same service offering for another eight client-facing websites
• https://www.nammed.info/ - re-write of Namibian medical aid website content
in line with amended UX and SEO strategy
Food and Beverage Industry
• https://www.linkedin.com/in/nestle-professionalsa-/detail/recentactivity/posts/ - five articles for a campaign to elevate the exposure for Nestlé
coffee machines on LinkedIn
Technology
• https://www.power-net.com.au/blog/five-tips-to-ensure-your-data-remainssecure-relevant-and-accessible - wrote an Ebook on the topic that can be
downloaded from this article. Write multiple promotional pieces for them
• https://www.cloudfuze.com/dropbox-business-gsuite-migration/ - managed
their blog until they found an in-house writer
• https://www.exinent.com/harness-the-power-of-magento-advanced-reports/ managed their blog until they found an in-house writer
Self-motivated
Mature and professional
Digital Marketing
• http://www.interactrdt.com/blog/ - content and SEO support to the business. I
write all their blog content on an ongoing basis. Also write their Ebooks, as well
as proofread and edit all campaigns and collateral
Willing to learn and evolve
Humble and friendly
Passionate about my work
Transparent and open
Travel and Leisure
• http://www.makweti.com/ - communications management for the lodge,
including article writing, newsletter bursts, PR and any promotional content
required
• https://www.tourradar.com/days-to-come/unique-experiences-you-can-haveonly-in-thailand/ - a selection of pieces I wrote for the business during a skills
shortage, inclusive of below too
• https://www.tourradar.com/days-to-come/creature-comforts-you-wouldntexpect-on-a-safari/
• https://www.tourradar.com/days-to-come/best-accommodation-deals-inkyoto-for-solo-travellers/
• https://www.tourradar.com/days-to-come/cafe-experiences-in-paris/
• https://www.tourradar.com/days-to-come/ristorante-trattoria-or-osteria/
