Keeva Cummins

In my current role as a Digital Marketing Manager at Bizzdesign, I have successfully led go-to-market strategies for new product launches, orchestrated omnichannel campaigns, and managed agency relationships, resulting in a substantial increase in conversions and user engagement. I am adept at managing budgets for paid ad campaigns, contractors, and third-party resources to maximize ROI, showcasing my proficiency in strategic financial planning. Throughout my career, I have consistently demonstrated strong leadership and team management skills. I have led cross-functional teams, collaborating with stakeholders, SEO specialists, developers, designers, and copywriters, ensuring the successful execution of global marketing campaigns. My experience at Bizzdesign and Clio Cloud Based Technology involved optimizing campaigns, conducting A/B tests, and implementing SEO strategies, leading to significant increases in conversion rates and organic traffic. In addition to my hands-on experience, I bring a data-driven approach to decision-making, as highlighted by my resume. I generated a 214% increase in conversions, a 77% increase in users, and a 75% increase in sessions YoY, showcasing the effectiveness of my strategic design combined with content optimization. Lets connect!