Kelvin Juma
Nairobi, Kenya, Africa
Brand Copywriter
I'm looking to help you sell your products (and keep existing customers happy!) through
persuasive and engaging copy. I do this by leveraging my 2 year's experience in digital
promotions in short-form copywriting (social media, email marketing).
Skills
Marketing Communications
Digital Marketing Strategy
Copywriting
Marketing KPIs
Strategic Planning
Editing
Advertising Copy
Email Marketing Copy
Team Collaboration
Client Management
WORK EXPERIENCE
Relativity Marketing Group, New York, NY Brand Copywriter
Aug 2022- Dec 2023
Managed all digital promotion for our organisation achieving results such as doubling the front
end offers from $20k to $40k using social media and bumping the back-end offers by 37%
through effective email follow ups bringing the organisation extra $30K in ROI.
Conducted thorough research on the given topic or subject matter to ensure accuracy and
credibility.
Was tasked with working closely with our clients to understand their goals and develop
compelling brand stories that resonate with their target audience.
I had the responsibility to write high-quality content on behalf of clients while maintaining their
voice and style.
Developed brand stories and messaging that effectively communicates our clients' values,
unique selling points, and key messages.
I was actively involved in producing engaging and persuasive copy and brand name ideas both
for our organization and for our clients as well.
Collaborated and worked closely with our clients to understand their feedback and make
necessary revisions to the brand copy.
Wrote email copy for announcements, sales, onboarding, and autoresponder sequences.
Wrote original content that captures the client's voice while maintaining a high level of quality
and readability.
Collaborated with graphic designers to write and produce digital ads
Ensured all timelines were met throughout the content production, editing, and delivery process.
EDUCATION AND CERTIFICATIONS
Mount Kenya University, Kenya — Bachelor's Degree in Business Management
August 2018- Dec 2023
