KEVIN BEKKER
PORTLAND, OR |- | KEVINBEKKER.COM
EDUCATION
PROFILE
MBA Marketing
A senior digital leader specializing in comprehensive digital marketing strategy
The University of Phoenix
and tactics with expertise in presenting, developing, and training teams in
Online | 2007
behavioral, contextual, and geographic audience targeting, SEM and SEO
BA JOURNALISM & AD.
Highly creative and adaptable with expert level fulfillment skills in SEO, Google
The University of South Carolina
Columbia | 2001
SKILLS
products, device capture, website architecture, and attribution strategies.
Ads, social, email, WordPress development, and traditional marketing.
EXPERIENCE
DIRECTOR OF DIGITAL STRATEGY AND PRODUCT
Management, Collaboration,
ZEHNDER COMMUNICATIONS | PORTLAND, OR | JULY 2018 - November 2019
Search Engine Marketing
●
(Google/Bing), Technical
Roll Marathon to manage digital strategy, reporting, analytics, search,
Expertise in Data Management
Platforms (DMP), Demand Side
platforms, (DSP) Search
Engine Optimization (SEO),
Google Ads, Google Analytics,
and KPI’s.
●
Webmaster Tools, SEMRush,
●
Wordpress, Google Data
and analytic success.
●
analytics, paid search, social, and research tools.
●
Developed and trained an internal programmatic buying team using DSP,
Basis by Centro, and Lotame (DMP), including DSP process and theory,
as well as onboarding and audience building, using first and third party
and more.
data.
●
Trained development and account services teams on the fundamentals of
technical SEO, local SEO, and SEO content.
●
Developed and implemented a technical SEO product by coordinating with
website development, content developers, and creative teams.
Google Ads
Google Analytics
Researched, interviewed, and managed digital technology vendors to
support the company’s digital media team and product set, including
Studio, SalesForce, Appnexus,
CERTIFICATIONS
Managed Research and Analytic Team, consisting of two specialists
responsible for client research, dynamic reporting (Google Data Studio),
MOz, Screaming Frog SEO
Spyder, Website CMS’s,
Craft and present winning digital media and attribution strategies for
multi-million dollar RFP’s resulting in over $5 mil annual agency revenue.
Google Tag Manager, Google
My Business, Google
Work with agency accounts like Ericsson Global, Ironman, and Rock ‘n’
●
Increased reporting efficiency by developing and implementing a dynamic
and agile reporting product and process using Google Data Studio.
Google My Business
●
Conduct technical analytic audits on national and global e-commerce,
travel, financial and telecom brand sites.
●
Responsible for analysis and implementation of media tracking/attribution
tactics.
●
Audit Google Ads, programmatic, and social campaign setup and
structure to optimize performance and media impact.
INTERESTS
DIRECTOR OF STRATEGY
Former Student Athlete at (the
NOLA MEDIA GROUP | NEW ORLEANS, LA | JANUARY 2017 - JULY 2018
real) USC, tech nerd, farmer’s
●
company with new ideas, unmatched resources, and dynamic strategy.
child, 4H-er, outdoorsman,
climber, avid Starbucks Coffee
Transitioned organization into a progressive, forward-thinking media
●
Responsible for creating a new digital product suite for an in-house digital
agency that drove over $1M in revenue in the first 9 months, with forecasts
Drinker, and lover of plaid.
of an additional $2M in less than 12 months.
BRANDS OF NOTE
●
Recruited, managed, and developed the next generation of digital
professionals, through developing/reinforcing marketing theory, analytics,
data management, website development/design, content marketing,
programmatic, social media, email, and everything Google.
●
Became an enterprise-wide resource in the training of sales teams and
leadership.
DIRECTOR OF DIGITAL SALES AND STRATEGY
NOLA MEDIA GROUP | NEW ORLEANS, LA | OCTOBER 2015 - DECEMBER 2016
●
Managed a team of six digital sales experts responsible for $15M in annual
digital marketing revenue.
●
Tasked with changing the culture and increasing the level of digital
knowledge within the organization.
●
Challenged the status quo to encourage innovation and success on every
level through collaboration, coaching, and teamwork.
●
Recruited and developed a team of digital experts and product
champions.
●
Responsible for developing and implementing new retention and
optimization standards and best-practices.
●
“Kevin is a tremendous talent
in digital strategy, SEO, SEM
and more, and will be an asset
LOCAL DIRECTOR OF PROGRAMMATIC
OREGONIAN MEDIA GROUP | PORTLAND, OR | APRIL 2014 - OCTOBER 2015
●
to any organization he works
with.”
Coached account teams, managers, and directors in digital theory.
Represent corporate programmatic display revenue and technology efforts
at the Oregonian Media Group.
●
Responsible for driving sales and adoption of technology through internal
communication and education efforts.
Jeff Zehnder
Chairman/CEO Zehnder
Communications, Inc.
●
Successfully doubled year over year programmatic and mobile display
revenue.
●
Awarded most valuable Local Corporate Director for Advance Digital/
Advance Local 2015.
●
Represent Oregonian Media Group and Advance Local as a digital
marketing public speaker.
ADDITIONAL WORK HISTORY AVAILABLE AT
KEVINBEKKER.COM/BACKGROUND/
REFERENCES AVAILABLE ON REQUEST OR AT KEVINBEKKER.COM
