Kiree Robinson
-•-
www.linkedin.com/in/kiree-robinson • Rochester, NY
Digital Marketing Specialist
Detail-oriented, creative, and organized digital marketing specialist with 7+ years of experience developing and
implementing social media strategies to increase brand awareness and engagement, drive website traffic, and generate
leads and sales. Proven expertise in social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and
YouTube. Experience with social media management tools including Hootsuite, Sprout Social, and Buffer. Skilled in
creating compelling social media content, analyzing, and interpreting data to make informed decisions, and staying
updated with the latest trends and best practices in social media marketing. With strong communication and project
management skills, able to collaborate with cross-functional teams and deliver successful social media campaigns that
meet business goals.
Areas of Expertise
♦
Graphic Design & Website
Optimization
Digital Advertising & Content Creation
♦
Campaign Planning & Execution
♦
Customer Engagement & Retention
♦
♦
Search Engine Optimization (SEO)
♦
Trend Analysis & Metrics
♦
Influencer Marketing
♦
Copywriting & Editing
♦
Marketing Automation
♦
Brand & Budget Management
♦
E-commerce Marketing
♦
Social Media Management
Professional Experience
Partners + Napier, Rochester, NY
Media Buyer
2022 – 2023
Participated in managing social media and digital media campaigns, including planning, executing, and analyzing results.
Created effective social media strategies that align with the company's overall marketing goals including identifying the
target audience, selecting appropriate social media platforms, and developing content calendars. Monitored and
analyzed the performance of social media campaigns to determine effectiveness including tracking metrics such as
engagement rates, click-through rates, and conversions, and using this data to make informed decisions about future
campaigns.
●
●
Secured ad space for marketing campaigns, enhancing brand recognition and driving sales via media negotiations.
Leveraged skills in communication, negotiation, and project management to collaborate with media outlets and
cross-functional teams for the development and execution of digital marketing strategies that meet business
objectives.
Digital Hyve, Rochester, NY
Digital Media Producer
2021 – 2022
Created high-quality digital content, such as videos, podcasts, and webinars, that align with the company's marketing
goals. Oversaw the entire production process, from conceptualization to final delivery, ensuring content is engaging,
informative, and visually appealing. Performed dashboard analysis for client accounts to monitor and evaluate their
digital marketing campaigns. Optimized content for search engines and social media platforms to maximize visibility and
engagement.
●
●
Built and optimized ad campaigns while constantly monitoring performance to meet established KPIs.
Leveraged digital marketing expertise to improve ad campaign performance through copy, targeting, & budget
optimization.
Tompkins Insurance Agencies, Batavia, NY
Digital Marketing Specialist
2021 – 2021
Analyzed campaign success with metrics like traffic and engagement rates to inform future campaigns, monitoring
effectiveness. Upgraded with the latest digital marketing trends and best practices to ensure that campaigns remain
effective in a rapidly changing landscape. Ensured that complex marketing content was accurate, relevant, and
consistent in terms of style, quality, and tone of voice.
Page 1 | 2
●
●
Optimized market awareness of Tompkins' services by leveraging expertise in marketing strategies and creating
compelling content that resonates with the target audience.
Boosted client's CTR by 20% through digital marketing expertise.
Metrix Marketing, Rochester, NY
Account Coordinator
2017 – 2021
Acted as a liaison between Metrix Marketing and clients. Created email marketing and social media campaigns to
increase traffic and engagement with Metrix Marketing’s clients.
●
Created and optimized campaigns that directly lead to increased sign-ups for clients
Additional Experience
●
Intern in Digital and Social Media Marketing, Boydell and Brewer, Brightheart Health, and Holy Sepulchre Cemetery.
Education
Bachelors in media and communications/Film and TV, St. John Fisher College, Rochester, New York
Associate degree in public relations, Monroe Community College, Rochester, New York
Licenses & Certifications
Google Ads Certification, 2022
Page 2 | 2
