Objective
To contribute my skills, experience and creativity in a challenging environment where my extensive knowledge of planning and
implementing communication strategies will prove effective for the growth of the organization
Areas of Expertise
Corporate Communications
Corporate Social Responsibility
Business Writing
Marketing
Social Media Marketing
Professional Experience
DY Woodwork & Countertops – Santa Cruz, Trinidad
Mar 2019 – Present
General Manager
Responsibilities:
Administrative management of client records including quotations, invoices and payments
Implementation and management of business development and marketing initiatives including
communication and social media strategy
SSG MSA, Inc. – Self Service Group - Las Vegas, Nevada (working remotely in Trinidad)
Nov 2016 – Feb 2019
General Manager
Achievements:
Successful implementation and administration of client database and invoicing application
Responsibilities:
Administration of all client agreements, equipment schedules and invoices
Slabb, Inc. – Las Vegas, Nevada (working remotely in Trinidad)
May 2013 – Feb 2019
Marketing Consultant
Achievements:
Successful management of company’s social media channels, leading to increased visibility and knowledge
of the company’s name, brand and products
Responsibilities:
Developing and executing the company’s content marketing efforts, to enhance its position as one of the
leading manufacturers and experts in the kiosk industry
Supporting the company’s operations and exploring sales opportunities through the development of several
marketing initiatives
Management, development and implementation/launch of the company’s new website
Managing the company’s marketing, advertising and social media efforts
Solidifying and optimizing relationships with the company’s strategic partners
Resume
Page 2 of 4
Inflection Consulting Ltd - Port of Spain, Trinidad
January 2012 – December 2015
Associate Consultant
Achievements:
Effective communication of change implementation to staff within the client’s organization through the use
of newsletters, presentations and other relevant mediums
Development of employees’ knowledge of client’s new management systems through team training
sessions
Responsibilities:
Meeting set milestones through the delivery of research and analysis, programme design and management,
workshop design and facilitation, document and report preparation to achieve client’s results
Building and managing client relationships under the guidelines and standards of Inflection
Working with individuals and teams within the client engagement and building client relations to ensure
client satisfaction and retention
Columbus Communications Trinidad Limited (Flow) - Port of Spain, Trinidad
May 2010 – December 2011
(Acting in the position: May 2010 – December 2010)
Corporate Communications Manager
Achievements:
Assisted with the drafting of the company’s approved Corporate Communications Plan
Successfully managed the launch of the company’s commercial arm
Produced several articles highlighting the services of the company for MACO magazine and the Guardian’s
Tech Live supplement.
Spearheaded the company’s Aim, Aspire & Achieve program (Triple A), providing free cable and broadband
services to all government and government-assisted pre-, primary, secondary and tertiary institutions. It is
the first initiative of its kind to be implemented in Trinidad
Managed Columbus’ partnership with the Trinidad & Tobago Film Festival (ttff) for 2010 and 2011, resulting
in increased viewership and exposure for the company
Responsibilities:
Implemented several of the company’s strategic pillars through internal and external initiatives
Prepared executive and senior staff for press interviews and drafted speeches, articles and releases
Oversight of all corporate image elements including, social media, website and general messaging and
spearheaded the revamp of the company’s social media strategy
Managed the communications department to ensure the efficient execution of department functions. The
role also encompassed the provision of support to the company’s marketing department and regional
offices in Curaçao and Grenada
Budget management and tracking in an effort to deliver projects on time and within budget
Measurement of the effectiveness of all strategic plan elements which sometimes included research to
facilitate accurate report preparation and analysis
Gatekeeper of the company’s brand through the use of appropriate messaging that reflected the company’s
mission, vision, values and strategic objectives
Columbus Communications Trinidad Limited (Flow) - Port of Spain, Trinidad
Sept 2008 – April 2010
Corporate Communications Specialist
Achievements:
Successfully spearheaded the launch of the company’s new website, providing content and editing while
working through and with other department representatives and external agencies
Drafted and secured the publication of several media releases and advertorials on the company’s products
and services and corporate communications initiatives
Resume
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Implemented internal communications strategies that resulted in a favourable rating in the 2010 Employee
Survey as compared to an unfavourable rating in the previous survey conducted in 2008
Responsibilities:
Editing of the internal newsletter, including creative oversight and article writing
Participated in the development of internal and external communication plans and assessed their impact
Coordinated the development, planning and execution of various corporate communications activities and
projects including the company’s Staff Rally and Media Event
Served as a company media liaison and external spokesperson, in the absence of the Corporate
Communications Manager
Consistently updated all corporate literature, fact sheets and profiles used in the media or in company
communication materials
Monitored and tracked all press coverage, as needed
Coordinated the development, production and distribution of internal and external communications
literature and material
Prepared various written communication, inclusive of, but not limited to, media releases, speeches,
company-wide e-mails, newsletters and brochure content
Developed and maintained relationships with internal and external publics
AMPLE Advertising - Port of Spain, Trinidad
May 2008 – August 2008
Senior Account Executive
Achievements:
Successfully delivered all collateral and printed materials required for client’s Plant-A-Tree Initiative
Sourced new media placement client for the Company
Responsibilities:
Acted as liaison between client and agency for one of the agency’s largest accounts
Provided direction to client with regard to media scheduling, advertising campaigns and events
Provided copyrighting services and ideas to client, when necessary
Wrote various proposals for the client
Evolving TecKnologies & Enterprise Development Co. Ltd. (e TecK) - El Socorro, Trinidad
Apr 2006 – Dec 2007
Public Relations Officer
Achievements:
Successfully planned and executed internal and external events including the company’s Sports and Family
Day, the Aripo Remand Centre Sod Turning Ceremony and the Tamana In Tech Park Foundation Laying
Created positive media exposure through press releases, articles and speeches
Chosen as a member of the Organizational Development Core Team due to my excellent communication
skills and persuasiveness
Responsibilities:
Coordinated, planned and managed all internal and external functions
Created corporate presentations including those presented to the Prime Minister and his Cabinet by
executive management
Acted in the absence of the Manager, Corporate Communications and the Communications Officer which
included but was not limited to, providing assistance to the President and Vice Presidents in maintaining the
company’s corporate image
Maintained positive media relations through the development of press releases, articles and media tours
Provided editorial assistance for internal and external print and electronic communications, inclusive of
speech writing
Liaised with local and regional publications as well as other media scheduling activities
Resume
Page 4 of 4
Evolving TecKnologies & Enterprise Development Co. Ltd. (e TecK) - El Socorro, Trinidad
Oct 2005 – Apr 2006
Corporate Communications Assistant
Achievements:
Planned and managed successful orientation and graduation ceremonies for the company’s subsidiary,
Medical Data Caribbean Limited (MDCL)
Launched the company’s first wellness programme by organizing yoga and tai chi classes for staff
Responsibilities:
Coordinated many staff activities including the company birthday club, Christmas initiatives, fundraising
activities and supported inter-departmental initiatives
Managed the Division’s philanthropic expenditure which included background research, recommendations
and disbursement of requests
Sourced and managed the distribution of corporate gifts and promotional items for staff and events
Acted in the absence of the Community Relations Officer which included liaising with the company’s fenceline communities
Provided support to the members of the department through event management, communications and
community relations activities
Education
Florida Atlantic University, Davie, Florida
Bachelor of Arts - Marketing
May 2000
Broward Community College, Pembroke Pines, Florida
Associate of Arts – Business Administration
May 1997
Training
Business Writing Skills • Management Development • Website Administration • Public Relations • Business Etiquette &
Protocol • Organisational Development – Change Management • Image Consulting • Media Skills
References
References are available upon request
