Kristine
Kasselis
Ottawa, Canada •-• +1 - • Permanent Resident •
linkedin.com/in/tuazonkristine
HIGHLIGHTS
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QUALIFICATION
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An organized and creative professional with proven marketing, administration and
recruitment skills with 10+ years of experience across diverse industries.
Extensive working experience in highly multi-cultural environments
Conversant in Microsoft Office Suite and Adobe Photoshop
Strong communication & written skills (English and Filipino)
Strong exposure to Digital & Social Media Marketing Tools (Constant Contact, WordPress,
MailChimp)
Proficient in Taleo Applicant Tracking System
EDUCATION
Bachelor of Arts in Mass Communication major in Broadcast
Centro Escolar University, Philippines -)
Primary and Secondary Education
Our Lady of Peace School, Philippines -)
PROFESSIONAL EXPERIENCE
Medical Council of Canada, Ottawa, Ontario Canada
October 2018 – Present
Exam Production Coordinator
§ Coordinate production and related quality assurance activities for the OSCE exams.
§ Coordinate the pre-exam production process and distribution of examination materials to
examination sites.
§ Supervise, train and coordinate the work schedules and activities of temporary staff and
workroom activities, coordinate temporary staffing needs for pre- and post-exam periods.
§ Design Teleform exam sheets and other templates, create data files and data exports
ensuring quality of information data capture.
§ Perform related production, reporting and system set-up in physicians apply,
documentation design and testing.
SAS Middle East, Dubai, UAE
January 2018 – May 2018
Talent Acquisition Coordinator
§ Arrange and coordinate all interviews between hiring managers and candidates (WebEx
sessions, standard and panel interviews).
§ Attract and source candidates through networking, referrals, proactive sourcing and
advertising.
§ Initial interviews with prospective candidates and managing them through the entire hiring
process and pipelining as required.
§ All coordination and administration activities; including arranging interviews with
candidates and hiring managers, booking meeting rooms, etc.
§ Assist the recruitment team in iCIMS weekly update – target hiring date & status.
§ Manage and maintain the Taleo applicant tracking system and the recruitment module in
HRIS.
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MetLife, American Life Insurance Company, Dubai, UAE
April 2017 – August 2017
Administrator, Employee Benefits
§ Responsible for the day-to-day processing of policy portfolio maintenance.
§ Manage insurance policies, customer service and collect/review documentation of the
renewal confirmation of the clients.
§ Process and ensure all the insurance requirements are complete.
§ Work as a liaison between brokers and agency personnel to ensure the proper flow of
requests.
§ File and maintain customer’s personal and confidential insurance files.
Praxis Global Research, Dubai, UAE
October 2012 – October 2014
Marketing Project Manager
§ Plan and execute interactive technical workshops and training courses across the oil & gas,
energy, utilities and information technology sectors.
§ Develop integrated marketing strategy for the entire events including media partners,
exhibitors, sponsors, and delegate campaign.
§ Manage company website and social media channels to drive visitors, customer
engagement, brand awareness and return visits.
§ Develop event brochures, course guides and training booklets that enhance sales team
understanding of complex product features to help them sell more effectively.
§ Responsible for attracting relevant speakers/trainer and building relationships with
influential industry figures to execute a compelling, rewarding and successful workshop or
training.
§ Ensure that events flow smoothly, that speakers are looked after, and planning processes
are executed flawlessly in practice.
Key Achievement:
Successfully executed cyber security events that caters the needs of information technology
professionals (Oil & Gas Cyber Security, ICS Cyber Defense for Energy & Utilities, Smart Cyber
Defense Training, etc.)
Events ‘R Us Company, Abu Dhabi, UAE
March 2011 – September 2012
Senior Marketing Executive
§ Work closely with internal & external event planning committees and client groups to
define event goals, objectives and specific implementation plans that promote the
organization’s brand.
§ Supervise, direct and coordinate the activities of personnel, subcontractors and vendors as
required to successfully execute all aspects of the event on the scheduled delivery day.
§ Produce detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations
and budgets).
§ Maintain a strong presence in new media and other social media sites as part of marketing
campaigns to ensure event visibility and awareness.
Key Achievement:
Executed and managed effectively the first retail sports store launch of Be Sport on June 2012.
Maxvoice Technology, Singapore
May 2010 – January 2011
Marketing Executive
§ Identify opportunities for new products and enhancement of existing products in the
market.
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Monitor and report on the activities of competitors to identify business opportunities and
threats.
§ Provide recommendations for optimizing social media campaigns and measure the impact
of social media on overall marketing efforts.
§ Assist in creation and implementation of market specific merchandising and promotional
strategies that generated measurable increased in market share, sales, and profitability.
Key Achievement:
Executed on-line marketing presence through the development of the company official website from
creative conception to completion.
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Abu Dhabi Vegetable Oil Company, Abu Dhabi, UAE
September 2007 – April 2010
Marketing Specialist
§ Conduct and monitor customer & consumer-driven communication development (ATL &
BTL) across GCC countries in promoting FMCG products including Edible Oils and Culinary
products (ex: Coroli).
§ Manage participation in main trade exhibitions and events in the food sector industry (ex:
Gulfood, PLME, World Health Day, etc.).
§ Deliver presentations of products at customer sites, conferences, and exhibitions.
§ Liaise and brief various agencies (Advertising Agency, R&D, etc.).
Key Achievement:
Executed strategic campaigns for product development, product launch, marketing and special
projects in the market (ex. So-lo Cooking Oil Product Launch, Ramadan Promotions, etc.)
ABS-CBN Publishing, Inc., Philippines
June 2004 – September 2007
Marketing Officer
§ Create and implement marketing plans for entertainment magazine titles namely: Starstudio,
The Buzz, Working Mom, Food, Chalk, Pink, and Myx Magazine within specified budget.
§ Conceive ideas/concept for the whole event project.
§ Close deals for sponsorship and media tie-ups to support a specific project.
§ Liaise with clients and designers to create a brand for the event and organizes the
production of tickets, posters, catalogs and sales brochures.
§ Responsible for overall marketing campaigns – newsletters, email marketing, etc.
Key Achievement:
Executed successful different big projects (ex. Delores Custer Food Styling Event, Starstudio Mall
Tours, Chalk Fashion Show, Chalk Campus Tours, Working Mom Seminar, etc.)
TRAININGS AND SEMINARS
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Integrating Social Media within Business Event Marketing and Communication
Abu Dhabi Tourism & Culture Authority, Abu Dhabi, UAE (September 2012)
Events & Customer Service Officer Training,
2009 Formula 1 Etihad Airways Grand Prix, Abu Dhabi, UAE (October-November 2009)
Web Development & Graphic Design Program
POLO Abu Dhabi, UAE (September 2009)
Sales & Marketing Development Program
Global Mgt. Consultants, Abu Dhabi, UAE (June-August 2009)
Radio Broadcasting & Scriptwriting
Philippine Broadcasting Service, Quezon City, Philippines (January 2004)
Internship Program for Television
ABS-CBN Broadcasting Corp., Quezon City, Philippines (October 2003)
