Kristopher Ryan Watson

KRISTOPHER​ ​RYAN​ ​WATSON P.​​ ​- E.​​-LinkedIn​​ ​http://www.linkedin.com/in/kristopherryanwatson Metro​ ​Manila,​ ​Philippines An​ ​outstanding​ ​and​ ​well​ ​rounded​ ​Digital​ ​Marketing​ ​and​ ​Business​ ​Development​ ​Executive​ ​with over​ ​8​ ​years​ ​experience​ ​encompassing​ ​the​ ​following​ ​areas​ ​of​ ​expertise: I.​ ​Comprehensive​ ​understanding​ ​and​ ​cognizance​ ​of​ ​the​ ​development,​ ​production,​ ​and implementation​ ​of​ ​Web​ ​based​ ​services​ ​and​ ​tools.​ ​Sophisticated​ ​understanding​ ​for​ ​website design,​ ​and​ ​web-based​ ​services​ ​and​ ​tools. II.​ ​Demonstrates​ ​expertise-level​ ​understanding​ ​in​ ​digital​ ​marketing​ ​and​ ​campaign​ ​strategy. Proven​ ​capabilities​ ​to​ ​deliver​ ​effective​ ​and​ ​successful​ ​digital​ ​marketing​ ​campaigns​ ​resulting​ ​in high-yield​ ​of​ ​returns. III.​ ​Commanded​ ​a​ ​management​ ​role​ ​for​ ​the​ ​creation,​ ​editing,​ ​and​ ​publishing​ ​of​ ​a​ ​wide​ ​variety​ ​of effective​ ​marketing​ ​campaigns​ ​and​ ​communications​ ​-​ ​encompassing​ ​email​ ​marketing​ ​drip campaigns,​ ​social​ ​media​ ​campaigns,​ ​and​ ​outlining​ ​a​ ​framework​ ​ ​for​ ​lead-generation​ ​strategy. IV.​ ​Competent​ ​to​ ​entrust​ ​leadership​ ​and​ ​manage​ ​resources​ ​of​ ​small​ ​teams​ ​with​ ​an​ ​Agency environment.​ ​ ​Capable​ ​to​ ​provide​ ​direction​ ​of​ ​both​ ​a​ ​technical​ ​and​ ​creative​ ​nature​ ​ ​to​ ​designers and​ ​developers​ ​in​ ​order​ ​to​ ​achieve​ ​objectives​ ​within​ ​scope​ ​of​ ​a​ ​project​ ​and​ ​adhere​ ​to​ ​set deadlines. CORE​ ​COMPETENCIES Client​ ​Relationship​ ​Management​ ​+​ ​Business​ ​Development​ ​/​ ​Client​ ​Services​ ​Delivery​ ​/​ ​Website Project​ ​Management​ ​/​ ​Brand​ ​Strategy​ ​/​ ​Business​ ​Process​ ​and​ ​Operations​ ​/​ ​Email​ ​and​ ​Lead Funnel​ ​Generation​ ​/​ ​Website​ ​Page​ ​and​ ​Information​ ​Architecture​ ​/​ ​Social​ ​Media​ ​Playbook Development​ ​/​ ​Social​ ​Media​ ​Engagement​ ​Strategy​ ​/​ ​Facebook​ ​Ad​ ​Buying​ ​+​ ​Placement​ ​/​ ​ ​Social Media​ ​Campaigns​ ​/​ ​CRM​ ​Tools​ ​and​ ​Platforms​ ​/​ ​Analytics​ ​/​ ​Content​ ​Writing​ ​for​ ​SEO​ ​/​ ​HTML EDUCATION​ ​AND​ ​RECOGNIZED​ ​DISCIPLINES Diploma​ ​earned,​ ​Digital​ ​Communications​ ​and​ ​Strategy SENECA​ ​COLLEGE,​ ​-,​ ​Richmond​ ​Hill​ ​Campus,​ ​ON Degree​ ​earned,​ ​Database​ ​and​ ​Computer​ ​Application​ ​Architecture​ ​and​ ​Design CDI​ ​SCHOOL​ ​OF​ ​TECHNOLOGY,​ ​-,​ ​North​ ​York,​ ​ON Certified​ ​Microsoft​ ​Business​ ​Applications​ ​and​ ​Database​ ​Professional​ ​(MSBADP) TORONTO​ ​SCHOOL​ ​OF​ ​BUSINESS,​ ​-,​ ​Toronto,​ ​ON PROFESSIONAL​ ​EXPERIENCE KRISTOPHER​ ​RYAN​ ​COMMUNICATIONS Business​ ​Development​ ​and​ ​Project​ ​Lead​ ​-​ ​Consultant June​ ​2017​ ​-​ ​Present Independent​ ​digital​ ​marketing​ ​and​ ​branding​ ​consultant​ ​providing​ ​a​ ​wide​ ​array​ ​of​ ​effective​ ​digital marketing​ ​solutions​ ​such​ ​as​ ​rebranding,​ ​content/social​ ​media​ ​management​ ​medium​ ​sized businesses. ● Directly​ ​interfaced​ ​with​ ​the​ ​client​ ​to​ ​understand​ ​their​ ​needs​ ​and​ ​objectives,​ ​identified​ ​KPIS​ ​or milestones​ ​to​ ​pursue​ ​with​ ​their​ ​current​ ​digital​ ​presence.​ ​Proposed​ ​solutions​ ​that​ ​were​ ​both economical,​ ​effective​ ​and​ ​aligned​ ​with​ ​their​ ​long-term​ ​sales/marketing​ ​goals. ● Conceptualized​ ​and​ ​executed​ ​a​ ​variety​ ​of​ ​digital​ ​ad​ ​and​ ​content​ ​campaigns​ ​purposed​ ​for​ ​social media. ● Created​ ​both​ ​weekly​ ​and​ ​monthly​ ​digital​ ​content​ ​plans;​ ​coordinated​ ​with​ ​copywriter​ ​to​ ​post content. ● Lead​ ​and​ ​coordinated​ ​the​ ​efforts​ ​of​ ​a​ ​small​ ​team​ ​of​ ​freelance​ ​graphic​ ​artists​ ​and​ ​copywriter​ ​for medium​ ​branding​ ​and​ ​digital​ ​strategy​ ​projects. KING​ ​CONTENT​ ​/​ ​ISENTIA​ ​for​ ​SM​ ​SUPERMALLS Senior​ ​Digital​ ​Project​ ​Manager February​ ​-​ ​June​ ​2017 ● Primary​ ​traffic​ ​point​ ​between​ ​digital​ ​project​ ​team​ ​and​ ​Client. ● Coordinated​ ​strategy​ ​and​ ​creative​ ​direction​ ​with​ ​regional​ ​and​ ​local​ ​creative​ ​representatives. ● Lead​ ​project​ ​management​ ​meetings,​ ​and​ ​weekly,​ ​monthly​ ​business​ ​reviews​ ​with​ ​both​ ​teams. ● Saw​ ​through​ ​content​ ​development​ ​works​ ​that​ ​was​ ​have​ ​required​ ​sourcing​ ​of​ ​external​ ​talents, production​ ​houses,​ ​artists,​ ​and​ ​copywriters. ● Assisted​ ​with​ ​gathering​ ​of​ ​weekly​ ​and​ ​monthly​ ​insights​ ​and​ ​performance​ ​findings​ ​and​ ​presented them​ ​to​ ​the​ ​Client​ ​marketing​ ​team,​ ​which​ ​often​ ​saw​ ​the​ ​VP​ ​of​ ​Marketing​ ​present.​ ​Directly responsible​ ​to​ ​answering​ ​questions​ ​pertaining​ ​to​ ​performance​ ​and​ ​engagement​ ​of​ ​posted content​ ​and​ ​monthly​ ​marketing​ ​campaigns. KESTREL​ ​DDM Senior​ ​Digital​ ​Account​ ​Manager June​ ​2016​ ​-​ ​February​ ​2017 ● Primary​ ​point​ ​of​ ​contact​ ​between​ ​select​ ​clients​ ​and​ ​agency​ ​on​ ​escalated​ ​concerns​ ​involving​ ​the management​ ​or​ ​participation​ ​of​ ​the​ ​other​ ​account​ ​managers ● Produced,​ ​analyzed,​ ​interpreted​ ​the​ ​insights​ ​ ​various​ ​types​ ​of​ ​in-depth​ ​social​ ​media​ ​performance and​ ​analytic​ ​reports​ ​over​ ​the​ ​course​ ​of​ ​different​ ​time​ ​periods. ● Provided​ ​design​ ​and​ ​creative​ ​direction​ ​to​ ​copywriters​ ​and​ ​designers,​ ​presentation​ ​and​ ​delivery​ ​of creative​ ​studies​ ​to​ ​be​ ​selected​ ​as​ ​part​ ​of​ ​social​ ​media​ ​campaigns. ● Managed​ ​Ad​ ​creation,​ ​media,​ ​ ​monitored​ ​performance​ ​insights,​ ​and​ ​post​ ​boosting​ ​for​ ​various social​ ​media​ ​campaigns. ● Managed​ ​and​ ​guided​ ​the​ ​daily/weekly​ ​workload​ ​of​ ​ ​both​ ​designers​ ​and​ ​copywriters​ ​to​ ​meet deadlines​ ​as​ ​negotiated​ ​and​ ​agreed​ ​upon​ ​with​ ​the​ ​client​ ​for​ ​deliverables​ ​while​ ​maintaining​ ​good relations​ ​and​ ​a​ ​high​ ​degree​ ​of​ ​service​ ​satisfaction. ALLFAMOUS​ ​DIGITAL Senior​ ​Client​ ​Services​ ​Manager February​ ​2016​ ​-​ ​May​ ​2016 ● Served​ ​as​ ​primary​ ​point​ ​of​ ​contact​ ​assigned​ ​to​ ​high-profile​ ​clients​ ​in​ ​managed​ ​service​ ​or​ ​ongoing contracts.​ ​Some​ ​clients​ ​personally​ ​responsible​ ​to​ ​service​ ​directly​ ​would​ ​include​ ​brands​ ​such​ ​as Nikon,​ ​TV5,​ ​and​ ​Qantas. ● Lead​ ​consultative​ ​engagements​ ​with​ ​clients​ ​ranging​ ​from​ ​high-level​ ​digital​ ​marketing​ ​campaign strategy​ ​to​ ​tactical​ ​execution​ ​efforts. ● Effectively​ ​communicated​ ​the​ ​value​ ​proposition​ ​to​ ​existing​ ​clients​ ​and​ ​coordinated​ ​and​ ​or​ ​lead periodic​ ​account​ ​reviews. ● Managed​ ​the​ ​Master​ ​Services​ ​Agreements​ ​and​ ​Contracts​ ​with​ ​clients​ ​to​ ​ensure​ ​they​ ​accurately represent​ ​the​ ​services​ ​delivered,​ ​as​ ​well​ ​as​ ​protect​ ​AFD​ ​from​ ​risk​ ​and​ ​exposure. THE​ ​DESIGN​ ​PEOPLE Senior​ ​Client​ ​Relations​ ​Manager​ ​/​ ​VIP​ ​Web​ ​Site​ ​Project​ ​Manager May​ ​2014​ ​-​ ​February​ ​2016 ● Designated​ ​as​ ​Account​ ​Manager​ ​for​ ​the​ ​VIP​ ​Client​ ​base,​ ​effectively​ ​built​ ​and​ ​maintained​ ​strong business​ ​relationships​ ​between​ ​the​ ​production​ ​teams​ ​and​ ​highly​ ​valued​ ​clients. ● Translated​ ​the​ ​business​ ​needs​ ​and​ ​requirements​ ​of​ ​client​ ​into​ ​comprehensive​ ​project​ ​plans submitted​ ​to​ ​the​ ​development​ ​team​ ​for​ ​website​ ​development,​ ​revisions,​ ​improvements,​ ​and content​ ​changes​ ​delegated​ ​to​ ​be​ ​met​ ​in​ ​a​ ​timely​ ​manner. ● Presented​ ​change​ ​updates,​ ​and​ ​revision​ ​plans​ ​as​ ​understood​ ​by​ ​the​ ​design/development​ ​teams along​ ​with​ ​forecasted​ ​dates​ ​of​ ​completion​ ​to​ ​the​ ​client. ● Introduced​ ​process​ ​solutions​ ​for​ ​handling​ ​and​ ​managing​ ​any​ ​escalated​ ​concerns​ ​brought​ ​to​ ​the Client​ ​Relations​ ​team​ ​by​ ​any​ ​of​ ​the​ ​development​ ​teams. ● Negotiated​ ​with​ ​clients​ ​any​ ​misunderstanding​ ​or​ ​concerns​ ​between​ ​they​ ​and​ ​any​ ​of​ ​the production​ ​teams​ ​at​ ​any​ ​point​ ​during​ ​the​ ​production​ ​lifecycle​ ​of​ ​the​ ​website​ ​project. ● Clarified​ ​any​ ​misunderstandings​ ​or​ ​conflicts​ ​regarding​ ​the​ ​contractual​ ​agreements​ ​as​ ​agreed​ ​to by​ ​the​ ​client​ ​and​ ​the​ ​company.​ ​Handled​ ​said​ ​conflicts​ ​proactively​ ​with​ ​a​ ​96%​ ​success​ ​rate​ ​for client​ ​retention. WE​ ​SIMPLIFY​ ​MARKETING Digital​ ​Marketing​ ​and​ ​Communications​ ​Manager October​ ​ ​2013​ ​-​ ​March​ ​2015 ● Wrote​ ​initial​ ​drafts​ ​for​ ​social​ ​media​ ​marketing​ ​campaigns​ ​for​ ​clients.​ ​Particular​ ​attention​ ​was placed​ ​on​ ​specific​ ​deliverables​ ​based​ ​on​ ​the​ ​scope​ ​of​ ​requirements​ ​and​ ​the​ ​consideration​ ​to​ ​stay on​ ​an​ ​allocated​ ​budget​ ​and​ ​timeline. ● Responsible​ ​for​ ​being​ ​the​ ​lead​ ​in​ ​planning,​ ​laying​ ​the​ ​groundwork​ ​and​ ​providing​ ​the​ ​execution​ ​of a​ ​series​ ​of​ ​social​ ​media​ ​marketing​ ​campaigns​ ​for​ ​various​ ​clients. ● Wrote​ ​original​ ​content​ ​and​ ​rewrote​ ​existing​ ​content​ ​for​ ​clients​ ​that​ ​were​ ​published​ ​across multiple​ ​different​ ​mediums. ● Revised​ ​copy​ ​and​ ​marketing​ ​assets​ ​delivered​ ​on​ ​company​ ​website,​ ​portfolio,​ ​and​ ​digital​ ​assets. ● Introduced​ ​procedures​ ​for​ ​team​ ​members​ ​and​ ​wrote​ ​communications​ ​for​ ​team​ ​members​ ​to adhere​ ​to​ ​when​ ​interfacing​ ​with​ ​clients​ ​to​ ​discuss​ ​project​ ​needs​ ​and​ ​requirements.