Kuldeep Thakur

RESUME KULDEEP THAKUR #H.No- 12, Vikas Nagar, Nayagaon (Chandigarh) e-mail:--Contact: - -------------------------------------------------------------------------------------------------------------------------------------------- OBJECTIVE: To apply my knowledge with determination and dedication for the organizational development as well as my personal development and be a part of excellent team. EDUCATIONAL QUALIFICATION: 10th from Himachal Pradesh Board of School Education, Dharamshala. 12th from Himachal Pradesh Board of School Education, Dharamshala. PROFESSIONAL QUALIFICATION: . Bachelor degree in Tourism Studies under INDIRA GANDHI NATIONAL OPEN UNIVERSITY NEW DELHI. WORK EXPERIENCE: ORGANISATION: LIVE DEFTSOFT INFORMATIC Pvt. Ltd. DESIGNATION: PPC Executive MY JOB RESPONSIBILITIES: Team handling experience of 1 year. We were 7 people in my team including me. I was responsible for the all Client calling, reporting & coordinating with Bidding team in order to make the communication process easier with the clients and bring most profitable projects to the company. Understand business objectives (e.g. leads target, profit margins, Cost per acquisition) and be able to translate this into PPC strategy and action plans. Build and handle Search & Display SEM (Pay Per Click) Accounts (Including Google, Bing & Facebook etc.) Keyword research, landing page optimization, bid optimization for definite results. Hands on experience in CRO (conversion rate optimization) techniques for the project success. Meet daily budget spent target and Ensure optimal campaign performance. Analyze Clicks and Conversion data, ad expenses and highly ROI driven. Utilize other critical features like time scheduling, geo targeting, bulk uploading, demographics and lists etc. Hands on experience in handling multiple countries/geographies. Marketing channel (PPC, Display Network) analysis to provide recommendations to optimize channel performance. I have good knowledge of Google Adwords, Google Analytics, Bing ads, Facebook & Instagram ad campaigns. Such as In Google Adwords: -> Effective Keywords research -> Search Campaigns setup -> Ad extensions creation & Negative keywords insertion -> Display campaigns setup -> Shopping Campaign setup including merchant account -> Products feed creation -> Multiple ad copies -> Conversion tracking setup -> Remarketing campaigns setup In Facebook & Instagram ads: -> Ad account & Page setup -> Very much familiar with all Facebook campaigns objectives -> Access related tasks -> Interest, demographics & placement based targeting -> All types of audience creation. Such custom audience, lookalike audience & lookalike of custom audience etc, -> Facebook pixel setup -> Competitors targeting -> Deep knowledge of campaign optimization -> Steps to scaling the ads -> Very much comfortable in detailed reporting PERIOD: FROM 9th April 2018 to 31st July 2020 ORGANISATION: Pinnacle Pointer Pvt. Ltd. DESIGNATION: PPC Executive JOB RESPONSIBILITIES: In Pinnacle Pointer, I was handling all aspects of Facebook Campaigns. Including prospecting setup, Campaigns Optimization, Remarketing & Auto posting campaigns for various clients. e.g. Facebook – Image/ carousel ads, Post Engagement ads, catalog ads, leads ads, etc. including setup, manage, track, optimize and report. I had setup campaigns for some LinkedIn projects as well. I have worked on few Ad Words projects for some domestic and International clients. I am very much proficient in keyword researching, landing page optimization, bid optimization including features like time scheduling, geo targeting, bulk uploading, demographics and lists etc. PERIOD: FROM 28th July 2016 to 6th April 2018. ORGANISATION: eClerx Services Pvt. Ltd. IT PARK CHANDIGARH. DESIGNATION: Senior Quality Analyst. JOB RESPONSIBILITIES: In eClerx, we audit the ITG calls (Interactive Troubleshooting Guide) for the quality purposes. We check the quality parameter related to troubleshooting performed by the CAE as per the customer issue. We provide feedback to the CAE and suggestion reports to the client directly to improve the quality. We also send our observations to the client to reduce error percentage and make their work easy. We flash our daily productivity report to our Process Manager(PM), prepare deck for the client calibration on weekly basis and do some adhoc work related to the team productivity, quality and reporting. PERIOD: From 01st April 2012 to 29th July 2016. HOBBIES & INTEREST: Playing outdoor games, playing musical instruments and trekking. STRENGTHS: Dedication towards my work Eager to learn new things &Adaptable to any situation Goal Oriented LINGUISTIC: English, Hindi &Punjabi PERSONAL DETAILS: Date of birth: 19th Mar 1986 Father name: Sh. Karnail Singh Gender: Male Marital status: Married Nationality: Indian DECLARATION: I hereby declare that the information furnished above is true to the best of my knowledge and belief. DATE.............................. PLACE ……………………….. (KULDEEP THAKUR)