Larry Tran

Larry J. Tran Las Vegas, NV E:-T:- Work Experience Senior Copywriter Built By Love Agency – San Diego, CA March 2021 to July 2023 • Spearheaded copy for high-impact campaigns, driving notable results including completely selling out high-ticket conferences, product launches consistently reaching revenue in the hundreds of thousands, and quadrupling webinar attendance numbers. • Conducted in-depth client meetings to gain a deep understanding of client products and services, allowing for highly persuasive copy that drives superior conversion rates and business results. • Led a small team of junior copywriters, ensuring all content adhered to client deadlines and quality expectations to foster strong client relationships. Creative Director & Lead Scriptwriter Explainer Sidekicks - Bethlehem, PA August 2012 to July 2023 • Scripted hundreds of impactful video advertisements that have gained exposure at international conventions, on television, and within online marketing campaigns. • Responsible for cross-functional company operations, including customer acquisition, project management, customer relations, copywriting, and accounting. • Coordinated a diverse, international team of scriptwriters, animators, illustrators, and voice talents, while maintaining high standards of creative output. Copywriter Freelance - Las Vegas, NV January 2017 to March 2021 • Crafted compelling email sequences for renowned digital marketer Frank Kern, utilized across a mailing list numbering in the hundreds of thousands, promoting a range of online training courses. • Demonstrated adaptability and versatility in delivering tailored content for a variety of industries to elevate brand narratives and grow customer engagement. • Conducted in-depth research on a multitude of subjects, products, and target demographics, to create copy that deeply resonates with customer needs and aspirations. Education Bachelor's in Accounting Temple University – Philadelphia, PA September 2006 to May 2010 Skills Conversion-Focused Copy Creative Writing SEO Content Writing Digital Marketing Project Management Team Management