Laura Pennington Briggs
Digital Marketing Strategist, Content Specialist, Project Manager
Based out of St. Paul, Minnesota
• -)•-Social media: www.linkedin.com/in/laurapenningtonwrites
Summary: Organized, driven, and analytical marketer and communications specialist with seven years of experience driving and analyzing online content marketing results, building social media and content campaigns that attract raving customers, and managing teams of up to 15 remote and freelance contractors at a time. Aspires to collaborate with remote team members and stakeholders to define, achieve, and analyze KPIs.
Experience
Laura Pennington Content Marketing, Project Management & Ghostwriting 2012-Present
Founder, Content Specialist, Marketing Manager
Marketed freelance writing and content strategy services to law firms, B2B Marketing and B2C clients, and digital marketing agencies
Developed titles, keywords, editorial calendars, blog posts, content marketing strategy, and project management systems to support SEO digital marketing efforts for over 300 clients including the Mobile Marketing Association, Microsoft, Lawyers with Purpose, and Top Class Actions
Grew revenue to $200k+ per year as a solopreneur
Used keyword and SEO research tools MarketMuse, UberSuggest, KWFinder, Ahrefs, SEMRush to analyze data and performance of posts for future planning
Improved attendance at webinars and live events by up to 40% with email marketing copy
Recruited, hired, and managed team of seven freelance contractors to create, produce, and publish weekly marketing content including podcast, webinars, YouTube channel, LinkedIn articles, blog, social media community, and email newsletters to empower the freelance community
Published Author, Book Marketing Manager
Start Your Own Freelance Writing Business, Entrepreneur Press, July 2019
Sold over 1,000 copies in first 30 days
Developed 7-month long marketing action plan to promote book launch
Book nominated for Author Academy Awards “Best in Business”
Personal outreach garnered six national media features, including U.S. News and World Report and Thrive Global, and 81 appearances as a guest expert on podcasts
Project Manager for Content Marketing Teams-
Leveraged project management skills with digital teams for five companies
Produced more than 50 blogs each month from conception to publication at a time
Brainstormed titles, sub-headers, and general concepts for online marketing purposes
Recruited, hired, provided feedback, and trained teams of remote/freelance workers
Designed performance metrics and performance improvement programs for writers/editors and trained them on WordPress content management
Implemented keyword research strategies, content outlines, and workflow systems for project management to consistently deliver projects ahead of schedule
Educational/Public Speaker 2016-Present
Featured on more than 55 podcasts as a guest expert on SEO, freelancing, and writing
TEDx LehighRiver 2019 Speaker: The Future is Freelancing
TEDX Georgia Tech 2019 Speaker: Freelancing, the Skills Gap, and Self Education
Indiana Writer’s Center 2019: How to Start Your Freelance Writing Career
Midwest Writer’s Workshop 2019: What Does It Really Take to Land Online Freelance Writing Clients?
Editorial Freelancers Association 2019: How to Hire a Virtual Assistant to Grow Your Freelance Business
Randolph College LEAD Big Weekend 2019: Become the CEO of Your Own Life
North Carolina Community College Adult Educators Association Conference: Preparing Students for In-Demand Tech Careers
Ohio Marketing Educators Association Keynote: Preparing Students for the Gig Economy
Breakout sessions: Copywriting for Educators & SEO Tips for Teachers
Family, Career, and Community Leaders of America -
Contracted Speaker- Leadership Training Team
Developed leadership content delivered to FCCLA’s 200,000 student leaders across the country at five national conferences
Created and presented over 15 different workshops and keynotes for students
Designed complete leadership academy for high school students nationwide
Provided input to state officer and chapter officer teams on advocacy and fundraising efforts
Additional honors and awards for work in domestic violence awareness and prevention
Virginia Tech Frank Beamer Community Service Award Winner
Virginia Tech Women in Leadership Award Winner
Virginia Tech Graduate School Community Service Excellence Award Winner
Highly proficient with the following tools
Google Suite Camtasia/Audacity Zoom/Google Hangouts
WordPress/Yoast HootSuite/Tailwind Voxer
Trello/Basecamp/Asana Facebook groups PowerPoint/Excel/Word
Education
Virginia Tech (Blacksburg, VA)Doctorate- Public Administration & Policy
Dissertation defense anticipated Spring 2020
Dissertation: Domestic Violence & Child Custody in the US: At the Intersection of Feminism, Public Policy, and the Law
Virginia Tech (Blacksburg, VA)
May 2010 Master of Arts - Political Science
Thesis: Marriage Migration, Citizenship, and Vulnerability: The International Marriage Broker Regulation Act
Randolph Macon Woman’s College (Lynchburg, VA)
May 2008 Bachelor of Arts - Political Science/Economics
