Laura Camargo

Laura Camargo Ochoa Digital Marketing, Strategy and sales with experience in Advertising, Marketing and New Business. MAIN CONTACT INFORMATION City of residence: BOGOTA COLOMBIA Cell phone. (- E-Mail:- Professional profile I am responsible for Digital Strategy of Orius Biotech, a company that manufactures biotechnological tools for agriculture. Who also is determined to improve production and environmental impact; my goal is to potentiate its strategy and developed actions and content in various channels. I believe that a successful strategy is based on innovative products that communicate adequately, clearly and creatively with their clients and partners. With experience in new product development, strategic communication, PR and digital strategy; I have the knowledge and experience to lead the creation and consolidation of new projects based on an effective communication strategy and the construction of an innovative and organized marketing plan. My main strengths are creativity applied to real business challenges, the capacity for innovation and adaptation. I have empathy with different actors and environments. Work experience Years of STRATEGY AND COMMUNICATIONS PLANNING experience: 10 Company name: Orius Biotech – Tempometa Position: Digital and Marketing Director LATAM Current Job since March 2021. Responsibilities: Digital strategy planning. Design of key messages and writing content for brand and distributers. Align regional communication Innovation and website project development Digital communications team manager Measurement of indicators and results. Sales department support for effective messages and strategy. Achievements: Development of successful digital strategies for Orius Biotech and business partners in the region. 60% of Organic Growth in social media. Development of new website and marketplace. Development of regional communication strategies. Creation and support for new strategic alliances for sales department and PR. Administrate and measure digital campaigns generation new leads and possible new products opportunities. Company name: INFO DE BOLSILLO DIRECTOR OF KEY ACCOUNTS April 2019- January 2021 Responsibilities: Business model design Product Advice to Partners Strategic communication planning. Innovation and website project development CRM implementation, PipeDrive software Digital communication design (social media and digital channels) Achievements: Acquisition of new clients. Development of successful digital strategies for Info de Bolsillo and clients. Developing new products and marketing plans in order to generate new sales. Developing strategic relationship with clients. Creating and supervising digital content for clients, with month to month growth. Company name: SOMOS DC INC BUSINESS PARTNER July 18, 2018- February 2019. Responsibilities: Business model design Product Advice to Partners Strategic communication planning. CRM implementation, PipeDrive software Achievements: Design strategy for business allies. Develop New Alliances. New clients acquisition. Company name: SOCIEDAD DE MEJORAS Y ORNATO DE BOGOTÁ/MUSEO DEL CHICÓ Sales and Strategic Alliances February 2017- July 2018 Responsibilities: Creation of new businesses strategy: Support commercialization sales strategy and generation of new projects. Create and verify processes and indicators for the commercial department. Create new strategic alliances. Business visits to potential customers. Strategic communication planning. Digital communication design (social media and digital channels) Public Relations for specific events. Marketing Budget management. Optimization of department resources. Website project development CRM implementation, PipeDrive software Achievements: Design and Implementation of New Alliances that allowed El Museo del Chicó host their own events. Design of new sources of income. New client acquisition. Design and implementation of an automated client acquisition form in the website. Implementation of the new website of the Museum and the Sociedad de Mejoras y Ornato de Bogotá. Growth in page visits by 100% and measurement of the digital strategy Design the communication strategy and investment plan in digital advertising. Company name: Videoelec Strategic Communications and Digital Sales November 2015 withdrawal date February 2017 Responsibilities: Strategic communication planning. Free Press strategy. Digital communication design (social media and digital channels) Public Relations for specific events. Optimization of department resources. Achievements: Website project development. Digital strategy creation. Growth in Page Views by 100% Design of a new communication strategy and investment in digital advertising. Ideation of Digital Sales Channels project. Company name: AZAÍ CONSULTORES- Innpactia Strategic Communications and Sales 2014 - December 2015 Responsibilities: Strategic communication planning. Freepress coordination. Digital communication strategy and content (social media and digital channels) Public Relations for special events. Optimization of department resources. Innpactia Web project and launch Design of communication and investment of Digital Guidelines CRM Implementation, PipeDrive software Achievements: Launch of the new Innpactia brand and its freemium model Launch of the platform in Latin America, reaching 18 countries in less than months. Ideation and Implementation of Innpactia 3.0 A meeting point for latin America. Sales page visit growth by 300% Design of a new communication strategy and investment in digital advertising. Accompaniment and Graduation MINTIC cycle of growth and consolidation 2015. Company name: Trillium Organics Colombia Advertising and Marketing Manager May 2013 - December 2014 Responsibilities: Strategic communication planning. FreePress Digital communication strategy and contents (social media and digital channels) Managing Advertising and Marketing budget. Optimization of department resources. ATL and BTL communication and investment design Company name: Autoniza S.A Advertising and Marketing Manager 2012 - June 2013 Responsibilities: FreePress Digital communication planning (social media) Public Relations. Marketing budget management. Advertising and Marketing Optimization of department resources. CRM implementation, SUGAR software in the commercial area Collections Cooperative advertising to GM Brand leader in dealerships, manual brand supervision and use of Chevrolet´s logo. Marketing representative for NETWORK Chevrolet dealers workshops, planning sessions and advertising. Support in internal communication, human resources, customer service campaigns. Communication management of: Vehicle Sales, Trucks, Pre-owned, After Sales, Chevyplan, Call Center and F&I (Financial Consulting) Achievements: 50% investment reduction per share point within Chevrolet Bogotá 2011 Vs 2012. Implementation of department procedures, times and effectiveness measurement. 2 share point growth within Chevrolet 2011 Vs 2012 Authorized dealership with the highest growth within the network, 2011:2012. New show room inauguration with record sales in the first month. ACADEMY AND STUDIES TÁCTICO (Digital Marketing) Luis Betancourt Dic 2019 Planificación Estratégica (strategic planning) HUBBOG ACADEMY Dic 2014 Mercadeo Herramientas de Ventas (sales Tools) HUBBOG ACADEMY Dic 2014 Story Telling HUBBOG ACADEMY Dic 2014 PR HUBBOG ACADEMY Dic 2014 Google Analytics HUBBOG ACADEMY Dic 2014 SEM y Google Adwords HUBBOG ACADEMY 2014 Posicionamiento SEO HUBBOG ACADEMY 2014 Marketing B2C HUBBOG ACADEMY Mayo 2015 Seminario Innovación Método Disney (Innovation, the Disney Method) Abril 2013 Seminario CRM y Redes Sociales SAP Mayo 2012 Politécnico Gran Colombianos Colombiano 4 Semestres MEDIOS AUDIOVISUALES Dudley College (ENGLAND) Título: Access and Comunication Colegio Gimnasio Fontana Título: Bachiller LANGUAGES NATIV: SPANISH 100% Second language: ENGLISH 100%