alesa ltd
Laura Salesa
SENIOR GRAPHIC DESIGNER-
LAURA SALESA ltd
w: laurasalesa.com
t: @thecreativepost
e:-l: uk.linkedin.com/in/laurasalesa
SUMMARY
A Creative Graphic Designer with over 15 years experience and with a passion for all forms of
visual communication. Expertise on print, getting involved in all stages of the creative process,
from concept to production. Graduated on Advertising and Public Relations (2002), Laura
has also worked as a press Journalist and she has exhibited her artworks at several venues
across London. Since August 2010, Laura runs her own Online Magazine, The Creative Post
(www.thecreativepost.org), which aims to promote and encourage creativity.
WORK EXPERIENCE
Freelance Senior Graphic Designer
LAURA SALESA LTD, London
2013 (May) - present
✦
Concept and layout Marketing, Corporate and Sponsorship Literature (invitations,
agendas, brochures, large format posters, window displays, POS signage, annual
reports, tender books and merchandising. Styling of presentation documents and
internal communication materials (posters, newsletters, intranet imagery)
✦ Concept and production of visual identities to apply to various branded materials ie
business cards, social networking sites profile pages (customisation), onsite/retail
space rebranding/signage
Comfortable taking
design projects from
initial brief with senior
business owners right
through to delivery, her
experience within both print
and advertising industries
gave her both creative and
technical expertise which
she was happy to share
with colleagues"
E.M., Analyst at RBS
PROFESSIONAL
Creative Direction
✦ Vectorial illustration work for infographics, web icons and imagery
Corporate design
✦ Wordpress website set up, theme customisation and management
Editorial design
✦ Photomanipulation work, image retouching, image optimisation for web
✦ Basic video editing with Final Cut Pro
Branding
Presentation design
Digital Illustration
✦ Print management
Photomanipulation
✦ Creative Editorial content creation and SEO content writing and optimisation for social
Artworking
networking engagement and online campaigns
Blogging
Social networking
Senior Graphic Designer
FLEISHMANHILLARD London
2014 (March) - November 2016
Clients: Philips, Freeview, Starwood Hotels, TKMaxx, Bayer, Novartis, World of Health
Foundation, Danone, TCS, Seagate, Hallmark, Expedia, Emirates, PwC, AkzoNobel,
OrbusNeich, Xarelto amongst others.
Working as Senior Designer within the Creative Strategy team at FleishmanHillard offices
in Central London, and responsible for:
✦ Execution of the layout and design of concepts for campaign ads, merchandising and
other collateral to support pitches to current and potential clients. Reporting directly to
the creative director and account directors within the Creative Strategy team
Internal Comms
SOFTWARE
InDesign
Illustrator
Photoshop
Powerpoint
Keynote
Quark Xpress
Microsoft Word
✦ Visualisation of stats and info to turn into infographic banners to be used on social media
posting and campaigns, from concept/sketching to final optimised for web infographic file
✦ The Design of event print collateral for campaigns, such as posters, banners, signage,
merchandising
✦ Design and branding of powerpoint presentations for internal/external pitch
✦ Design of imagery for social profile business sites such as facebook, twitter, instagram,
linkedin...etc with composition of visual mockups and wireframes
✦ Logo and icon designs for several campaign materials
✦ Layout of brand guidelines documents and other internal documents
Social Content Design, Infographic Design, Event collateral, Presentation/Pitch, PowerPoint
Design, Keynote design, Digital publishing, Interactive documents, Video editing, Branding
WEB & MULTIMEDIA
Wordpress
UX/UI
HTML
SEO Content
Social Content design
Adobe Premiere
Senior Graphic Designer
BARCLAYS, London
(Sept) 2007 - (May)2013
✦ Design and production of graphics for Events Collateral, Marketing Literature, internal communications materials such as posters,
brochures, flyers, presentation folders, calendars, banners, displays, business cards etc. Graphic work inclues logo drawing, image
retouching, layout formatting, illustration, photo manipulation, design consultation service
✦ Take briefs from clients whilst advising them on the best possible style and layout for design work within corporate guidelines
✦ General support to other designers in the team, acting as Brand guardian to ensure style consistency across all creative
teams worldwide
✦ Liaise with external suppliers of services, especially print houses, and to ensure that work meets requirements
✦ Ensure quality control and pre-flight checking procedures are adhered to
✦ Work closely and collaboratively with regional offices
✦ Use the management information and tracking system – Symphony
✦ Additional tasks: Editor and designer of the team's internal newsletter (bi-monthly)
Founder and Editor
THE CREATIVE POST, London
(Aug) 2010 - present
Founder and editor of The Creative Post (www.thecreativepost.org), an online magazine released in 2010 with the aim to promote
and encourage creativity. The magazine features interviews to artists, art/music/cultural event reviews, editorial columns on art,
design and other subjects of interest for the professionals of the creative industries.
Head of Design
PRINT EXPRESS, London
(Oct) 2005 - (Sept) 2007
Clients: Subway, Chequepoint, Harrow Council, BMW, Wembley Plaza Hotel, Romania Embassy, Domino's Pizza
✦ Concept and design of corporate and promotional materials such as logos, stationery, marketing literature, posters, folders,
booklets and flyers for clients from all areas of business
✦ Design consultation provided to clients in order to advise them on style and layout, finishing options available and timescales
needed to complete the job
✦ Coordinate marketing campaigns to promote the company’s services through meetings with designers and sales consultants
✦ Supervision of artwork received by clients and by the team of designers in the company to make sure this has been set up properly
as print-ready files
✦ Liaise with the company’s Print Manager, Print Operators and Finishers and brief them on the clients’ print requirements/
specifications, setting up production schedules to and make sure deadlines are met
Graphic Designer
J & A ADVERTISING, Bilbao, Spain
(June) 2003 - (Sept) 2004
✦ Concept and design of press ads, marketing literature, visual identities,
packaging and stationery
Marketing Designer
BC BLUES RECORDS, Bilbao, Spain
(Jan) 2003 - (June) 2004
✦ Design and production of promotional material for this record
label, including promotional posters, flyers, CD covers and booklets,
information dossiers and press notes
Graphic Designer
ADIA PUBLICIDAD, Santander, Spain
(Jan-Dec) 2002
✦ Concept and production of graphics for tv advertising campaigns
cinema and radio advertising
EDUCATION-
-
-
BA Advertising and PR
University of the Basque Country, SPAIN
MA Graphic Design & Multimedia
Anallana, SPAIN
Courses:
§ Advertising Communication
§ Digital Jornalism
§ Comsumption & Shopping Adiction
§ Marketing In Internet
§ Short Film: Alejandro Amenábar
§ Producer Assistant On Tv
§ English: Ielts 7.0
OTHER WORK EXPERIENCES
Press Journalist
TV Reporter
GRUPO DIARIO, Bilbao, Spain
(Sept) 2004 - (Sept) 2005
TELEBAHIA, Santander, Spain
(June-Sept) 1999
✦ Coverage of press conferences, exhibitions, seminars
✦ TV reporter for a cultural TV magazine. Attending
and events related to international commerce and cargo
transport occurred in North Spain
press conferences, interviewing artists, voiceovers for newsflashes.
✦ Interviews to MD's and Government representatives
within the Transport and Commerce industries
