Lauren Gerber

Curriculum Vitae Lauren Hayley Gerber Personal Details Full Name: Lauren Hayley Gerber Date of birth: 06/10/1983 Contact:- Email address:-LinkedIn: My Profile-add me ID Number:- Languages: English Tertiary Education: Bachelor of Arts (UNISA) Degree Majors: Psychology/Criminology Diplomas: Diploma in Social Media Marketing (ALISON) Awards: Criminology Top Student and 3rd Highest in the Western Cape (Matric) Intergate Immigration Group of Companies https://www.intergate-immigration.com Social Media Content Manager (February--Retrenched) Managing, writing, scheduling and marketing all Facebook content. Engaging and responding to all followers across three different Facebook groups. Tweeting and working in Hootsuite Generating more followers and "likes" Building the online presence through social media channels LinkedIn, Facebook, Twitter and Google + marketing. Blogging and creating unique content on blogs. Uploading and working within WordPress Researching and doing keyword research. • Identifying target markets. • Working with the Yoast SEO Plugin on WordPress • Creating online marketing strategies for social media platforms • Learning visa types and various other industry knowledge. • Creating newsletters in PageBreeze • Sending newsletters and working with AWeber mailing software Please see blogs and examples of my work here: http://immigrationnewzealand.co.za/blog http://www.intergate-immigration.com/blog http://www.myaustraliaimmigration.com/blog Please view the Facebook Groups I managed and wrote here: https://www.facebook.com/immigration2australia https://www.facebook.com/new.zealand.migrants.info https://www.facebook.com/south.africa.immigration.service/ College SA (February--Retrenched) http://www.collegesa.co.za Positions within the company (All within the marketing department) Email Marketing Writer Jul 2014-mid Jan 2015 Creating unique captivating emails Writing motivational emails for student databases Marketing/sales email strategy Composing emails for specific student target markets Develop methodologies to increase the open rate SEO Strategist from November 2013 to July 2014 Conversion strategy Working with landing pages Internal linking/strategy Composing SEO articles with in-depth linking structures Conducting in-depth keyword research Website Content Developer from August 2013 to November 2013 Creating SEO friendly articles Writing study manuals and study guides Blogging Writing content in order to generate quality leads PPC Advertising Administrator from February 2013 to August 2013 Writing Ads for PPC campaigns Ad strategy Working with positive and negative keywords Composing ads Working with mobile and WAP advertising Portal Publishing (October 2012 – Feb 2013) http://skillsportal.co.za SEO copywriter/researcher Writing and researching SEO articles Conducting telephonic interviews for articles Conducting research and making use of Google Trends Targeting specific keywords, within the education/job industry for ranking purposes Keyword research Creating SEO relevant articles with the use of YouTube videos Google Adwords Keyword Tool, Keyword Spy and Alexa College SA (March-April 2012-Resigned) http://www.collegesa.co.za PPC and SEO Specialist Managing PPC Adwords campaigns Ad copywriting Landing page optimisation Managing all aspects of paid search marketing campaigns Keyword Research and compilation Improving the conversion rates via landing page optimisation Proposing and implementing improvements based on analysis 2stroke Interactive (Jan –end of February 2012) http://www.2stroke.co.za Middle-Senior SEO Consultant The compiling, strategising and creating monthly newsletters for clients email databases Compiling monthly reports for clients Blogging/content writing/link building/directory listings/article directories Heading and managing social media campaigns for clients Meeting with and dealing directly with SEO clients Training junior SEO’S Creating, strategising and developing SEO and digital marketing campaigns. AJS (October -2011-end of 2011 Temp) http://www.ajs.co.za/ Content Writer Writing online for legal software products Creating high end articles for law firms, developers and business managers on an international level Working closely with high end developers and software consultants. Sourcing online publications and portals Creating online strategies for publications geared towards the specified markets internationally and locally Strategically creating publications online with the purpose of creating exposure, obtaining downloads and ultimately resulting in sales. ShowMe Cape Town – (April 2011-September 2011 -Temp) http://showme.co.za/cape-town/ (Start-up in the travel industry) Webmaster Working in the WordPress CMS Writing SEO articles and researching online content Updating and monitoring of entire website Basic Photoshop The continuous uploading, publishing and monitoring of information and images Working with NGO’s/ NPO’s and providing them with an online presence Enigma Software – (August 2008 to February 2011-retrenched) http://www.enigmasoftware.com/ Content Writer (Technical writer) Creating online articles pertaining to computer security for Internet news and media websites. Conducting in-depth internet research. Creating blog posts daily. Search Engine Optimization work Contributing to Internet forums Social book marking Engaging in various forms of social media Working with Google Analytics and Google keywords tools. Monitoring traffic and Alexa page ranks Creating and working with RSS feeds Training new staff in basic SEO practises and managing content writers Participating in forums with the goal of link building SEO link strategising Adapting to new CMS Systems Example of work: Please note this was in 2008 and I my abilities-skills and maturity were not where they are now: (Think Facebook 2008 and where it was at) Additional Work Experience (Freelance) Creating career tests and personality tests: http://www.careertest.co.za/career-tests.php Writing articles Researching SEO writing for various SEO companies e.g.: http://www.kadabra.co.za Marketing small business’s for friends online Doing the online marketing, writing, SEO, link building, advertising and various other tasks for a shark cage diving company within the travel industry. Various SEO services for large U.K. clients, in-house: http://www.tamar.com/ Researching Private English Teacher Online marketing Personal Credentials References: References are available upon request Interests: I am passionate about internet research, digital marketing, SEO writing and all aspects which pertain to the online world. I love social media and remaining up to date with the latest digital brands and trends. Publications (offline): Approached By Cengage Learning and published by Gale. Citation: Lauren Gerber, "New Discovery: Teenagers Are Actually Benefiting From Spending Too Much Time Online.” Skills and attributes: I have an extremely fast typing speed. I also have an excellent command of the English language. I am fully PC and internet literate. I am very down to earth, creative and loyal. I am an “out of the box” thinker, who absolutely loves all aspects of online strategy. I enjoy brainstorming, idea generation and finding unique ways to capture the attention of a specific target audience.