Laveen Smitha Mathias
No.250, Ground Floor,
4th Main, M.S. Ramiah City,
J. P. Nagar 7th Phase
Bangalore--
After working for several years in the Corporate, I decided to start on my own and I now run a boutique. I am not looking for a career, but a secondary income source in my free time.
I was playing the role of an Assistant Manager in my last company where I had over 8 years of experience in Media Monitoring and Measurement
Professional Experience:
At EmPower Research and Genpact (Feb. 2007 – Aug. 2015)
Handled the responsibilities of supervising and reviewing the activities of a team of 8-10 working on media monitoring and measurement projects
Devised plans for on-boarding new assignments
Estimated and provided pricing for various clients with different requirements
Provided orientation program for the new joiners
At MacMillan (2006)
Worked as a copy-editor in the company’s journal division
Strengths:
Ability to learn quickly
Smart Working
Quick grasping & self-motivated
Friendly & Optimistic
Excellent communication skills
Education:
Degree
College & University
Year of Passing
MSc. (Microbiology)
St. Joseph’s College, Bangalore
2005
BSc (Microbiology, Zoology, Chemistry)
St. Agnes College, Mangalore
2003
Accolades:
Numerous awards and recognitions from the company – Rapid Recognition Awards – for outstanding contribution in different projects, impressing clients with quality reports and on-boarding several new assignments
‘Coolest Front Line Manager Award’
Certification:
Client Communication training program
Essential Communication Skills
Basic Pricing
Business Moves
Food & Nutrition course, certified by CFTRI, Mangalore
Honours Programme in Biostatistics
Assignments worked on:
Media Monitoring:
Worked and led several media monitoring assignments for World’s top pharma companies and their products, insurance companies, dating websites, automobile companies, Middle East governments and Electronics. The projects that I worked required monitoring of both traditional media and social media.
Media Monitoring reports would include well-written summaries for clients to understand the article/post in brief. The summaries would also highlight what seemed to be important for the client’s business.
Some of the assignments that I have worked on also required translations from different languages such as French, German, Chinese, Italian, Spanish etc.
Media Measurement:
Some of the Media Monitoring projects would also translate into Measurement reports. I have led projects related to automobile companies, Middle East governments and pharma companies.
Analysis in these reports included some of the following cuts-of-analysis:
Share of Voice for brand and competitors
Volume trend
Tonality
rAVE analysis
Impact Factor
Reach
Acquisition
Engagement
I, Laveen Smitha Mathias hereby declare that all the above details are accurate and true to the best of my knowledge. References will be provided on request.
Date:- Laveen Mathias