Lavinia Popescu

Lavinia Popescu

$12/hr
Content marketing
Reply rate:
20.0%
Availability:
Hourly ($/hour)
Age:
33 years old
Location:
Brasov, Brasov, Romania
Experience:
10 years
phone: - email:- Resourceful marketer working on projects such as: - Marketing and Brand Strategy, Content creation, Social Media Management, Event Marketing, Internal Communication, Recruitment Marketing, Project Management. My clients are from the following industries: corporate events, SaaS, startups, fintech, health, consulting, creative industries, art festivals, locations. Being part of designing the strategy for employer branding and implementing the agreed initiatives. Designing the events, internal initiatives, and employer branding events. Ensuring that internal and external employer brand messages are aligned to the company brand and disseminated effectively through recruitment campaigns. Developing and painting various communication and marketing materials. Employer Branding - Managing internal communication. Recruitment marketing campaigns. Organizing internal events. Organizing various internal initiatives for employees. Marketing for Sales - Helping develop, execute, and monitor marketing programs across a variety of channels. Preparing and editing all kinds of marketing material to promote company products. Finding leads on specialized platforms and participating in tech events I am a marketing aficionado. ◼️ Currently, I am looking for a challenging experience in which to show my knowledge of 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐫𝐢𝐭𝐢𝐧𝐠, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 creation, and 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 for a brand, a product, or a service. ◼️ In my 𝟗 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, I have learned that marketing is a lifestyle. I gained experience in events marketing, PPC, Social Media Management, Copywriting, Content Writing, Website administration, Email Marketing, PR, SEO, and Sales Promotion. My first love was content creation and it remains the place where I feel "at home". ◼️ 𝐔𝐍𝐈𝐕𝐄𝐑𝐒𝐔𝐌 𝐄𝐯𝐞𝐧𝐭𝐬 was the most solid experience of all. I grew up with the company. I helped to set up an organizational culture, created marketing campaigns for recruitment (#viata_la_universum), created event marketing campaigns for two of the largest IT companies in Romania. And I managed to increase the company's leads from the marketing campaigns by 200%. Prepare and edit all kinds of communication material to promote and advertise company policy and products. Guide and encourage inter-departmental staff to communicate effectively and achieve company objectives. Draw up promotional plans with the communications and business development teams. Managing internal communication - communities, newsletters. SEO: ⭐️⭐️⭐️⭐️ SOCIAL MEDIA: ⭐️⭐️⭐️⭐️⭐️ PHOTOSHOP: ⭐️⭐️⭐️ EVENT MANAGEMENT: ⭐️⭐️⭐️ TRAINING: ⭐️⭐️⭐️⭐️ ADVERTISING: ⭐️⭐️⭐️⭐️ WORDPRESS: ⭐️⭐️⭐️⭐️ EMAIL MARKETING: ⭐️⭐️⭐️⭐️⭐️ Managing all marketing for Universum and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives and overseeing the marketing budget. Creation and publication of all marketing material in line with marketing plans. ENGLISH: C1 GERMAN: B2 Manage and improve lead generation campaigns and measuring results. Overall responsibility for brand management and corporate identity Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Organizing internal communication campaigns and Recruiting Marketing. Implementing marketing campaigns for two of the biggest IT Events in RO. Preparing, planning and project managing the publication of all publicity material to maximize brand promotion. Creating and executing marketing campaigns. Creating and developing new innovative ways to communicate the company message and evaluating the effectiveness of all marketing activity. I have created social media, paid marketing and email marketing campaigns for clients in the woods industry, medical, education and FMCG industry. Faculty of Economics International Affairs Specialization Content Marketing by HubSpot Academy, 2022 Instagram Marketing Strategy Course by HubSpot
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