LAWRENCE
NONES
I partner with Amazon Sellers to help them
with my comprehensive approach to campaign launching,
ongoing monitoring and optimization, in depth keyword
research, ad creation and testing, detailed reporting and
analysis, competitor analysis, and proactive communication,
I am confident that I can deliver exceptional results as your
Amazon PPC Specialist. Let's work together to drive more
targeted traffic, increase visibility, and boost sales on your
Amazon Business.
Academic Background
Email:
Skype:
Facebook:
LinkedIn:
Portfolio:
Professional Amazon Advertising Experience
● Amazon Advertising Setup and Management
● Amazon SEO and PPC Audit
● Spend and Budget Utilization
● Data-driven PPC Optimization
● Data dive SEO and Listing Optimization
● Performance Metric Oriented
Amazon Masterclass Training
SandboxVA PH
VIP – Amazon PPC
Nov 2022
AmazonationPH
Amazon Seller Virtual Assistant
Masterclass Oct 2022
Amazon Certification
Helium10
Certified Freedom Ticket 3.0 Graduate
Credential ID:-
Amazon Learning Console
Sponsored Ads Certification
Completion ID:-
Amazon Learning Console
Amazon Retail for Advertisers Certification
Completion ID:-
My Amazon Guy
PPC Course Competency
SEO Course Competency
Catalog Course
Design Course
Launching on Amazon
Amazon Tools
● Amazon Brand Analytics
● Amazon Search Query Performance
● Amazon Advertising Report
● Amazon Bulk File
● Jungle Scout
● Helium10
● Data Dive
● Pacvue
Amazon PPC Specialist
Onlinejobs.PH Freelance
July 2022 – Jan 2023
Amazon PPC Services:
● Amazon Sponsored Advertising
● Amazon Keyword and Product Targeting
● Amazon Ads Bids and Budgets
● Amazon Campaign Strategy
● PPC Optimization
● SEO and Listing Optimization
● Data Analytics
● Keyword Research and Optimization
● A/B Testing
● Amazon Central Navigation
● Communication and Collaboration
● Creative Problem Solving
● Understanding Market Dynamics
● Amazon Account Management
Amazon PPC Specialist
My Amazon Guy
Jan 2023 up to present
Bachelor of Business Administration
Lyceum of the Philippines University – Manila
Amazon Skill Highlights:
-join.skype.com/invite/y5Y2jzIufF5s
facebook.com/lawrencenonesVA
linkedin.com/in/lawrencenonesVA
lawrencenonesva.wixsite.com/amzppcexpert
Amazon PPC Specialist | Apprenticeship
Project Amazon PH
June 2022 – July 2022
Amazon Product Lead Researcher
Fasttrack FBA
Jan 2022 – July 2022
Expertise Summary
● Keyword Research and Optimization – I employ advanced keyword research tools and techniques to identify the most relevant and
high-converting keywords for your products, I continually refine and optimize keyword lists based on performance data and marketplace
trends. This approach ensures that advertising campaigns are well-targeted, leading to higher ad relevance, increased click-through rates
(CTR), and improved ad position on Amazon, ultimately driving more sales and revenue and continuously optimize your campaigns to
ensure maximum visibility and profitability.
● Effective Campaign Launching: I utilized my expertise in campaign launching strategies to create impactful and targeted PPC
campaigns that drive immediate results. I meticulously plan, defining campaign goals and execute the launch of advertising campaigns,
setting up campaign structure, precise targeting parameters, ad groups, and budgets. I also leverage Amazon's campaign structure best
practices ensuring campaigns are launched effectively for maximum visibility and performance. This method ensures that campaigns start
strong, maximizing visibility and initial sales momentum. It sets the foundation for successful long-term campaign performance.
● Advertising Creation and Testing: I create compelling and engaging ads that resonate with your target audience, through continuous
testing and optimization, I enhance ad performance by improving click-through rates, conversion rates, and overall campaign effectiveness.
This will help to continuously optimize your ads for better performance and ensure that your campaigns are delivering the right message to
your customers.
● Campaign Monitoring and Optimization: I will closely monitor the performance of your PPC campaigns, analyzing key metrics such as
impressions, clicks, conversions, and ROI, and proactively optimize your campaigns based on data-driven insights. This includes adjusting
bids, budgets, and targeting settings to continuously improve campaign performance and drive better results over time. This proactive
approach ensures that campaigns are constantly optimized for peak performance, minimizing wasted ad spend and driving higher
profitability.
● Amazon Advertising Campaign Management: I closely monitoring the end-to-end management of advertising campaigns, from initial
setup to ongoing optimization. I prioritize budget allocation, ad scheduling, and keyword adjustments. Effective campaign management
results in consistent, well-organized advertising efforts that deliver a strong return on investment and meet overall business objectives.
● Detailed Analysis and Reporting: I conduct in-depth analysis of campaign data, extracting valuable insights from Amazon Advertising
reports and other analytics tools. I use this data to make informed decisions and optimizations, including key metrics such as impressions,
clicks, conversions, and cost-per-click (CPC), along with actionable insights and recommendations for further optimization. This analytical
approach enables me to identify trends, pinpoint areas for improvement, and demonstrate the impact of advertising efforts through clear and
concise reporting.
● Competitor Analysis and Strategy: I conduct comprehensive competitor research to understand their advertising strategies and tactics. I
use this knowledge to refine our own strategies, identify market gaps, and gain a competitive advantage to identify opportunities for
outperforming our competitors in the advertising space, and keep developing strategic recommendations to stay ahead of the competition
and capture more market share. By staying ahead of competitors and adapting strategies accordingly, I ensure that advertising campaigns
are well-positioned to capture market share and drive sales growth.
● Proactive Communication and Collaboration: I maintain open lines of communication with team members, clients, and relevant
stakeholders. I collaborate proactively to align advertising efforts with broader marketing and business goals. Keeping updated on the
progress of campaigns, addressing any concerns or questions, and collaborating to align PPC strategies with your overall business
objectives. Effective communication and collaboration ensure that advertising campaigns are integrated into the overall business strategy,
maximizing their impact and achieving collective objectives.
Now, if you're looking for an exceptional, kind-hearted, motivated, passionate, and trustworthy Virtual Assistant for your Amazon Business,
LOOK NO FURTHER; YOU'RE READING HIS PROFILE RIGHT NOW.
Working with me means collaborating with a professional who is dedicated to your success. I value open communication and transparency,
and I work closely with my clients to understand their business objectives and develop customized strategy that achieves the desired
results.
Let's get started if you're ready to expand your Amazon business and increase your sales! Send me a message today and I will offer a
FREE PPC Campaign Audit. Let’s talk about your pain points and how I can help your brand achieve new heights.
