Leonora Uy

--Skype ID: leonorauy_1 LEONORA UY QUALIFICATIONS SUMMARY • • • • • • ㅡ SKILLS 27 years of creative experience in different media fields such as: Advertising, Graphic design, Video Editing, Photography, Promotions, Branding, Merchandising, Traditional Marketing, Print, Fashion, Events, TV, Movies, Animation, Radio production and Digital Marketing. 15 years production management experience in different media production companies. Organizing, planning, managing and overseeing and handling 10 -70 team members. Can conceptualize and create ideas for print ads, packaging, promotional/merchandising material, social media content, and events. Conducted marketing research, consumer product promotions, tracking consumer trends, project management, and special events planning. Can do product, fashion and interior styling for print ads, Television, Movie, billboards, packaging and other merchandising material. Pro photographer for 15 years. A photography enthusiast for 20 years. Well-versed in analogue and Digital SLR photography. Focusing on Food and Product Photography, Architectural and Interior photography, Travel and Street photography, Portrait photography, and Behind-the-scenes (documentary style)photography. • • • • • • • Proficient in computer software such as: Adobe Photoshop, Adobe Lightroom, Filmora, Canva, Google docs and Google sheets. With basic experience with in Adobe Premiere Pro and Adobe After Effects. Well-versed in different social media platform and can develop content, manage, branding, copywriting, and create media presence like status updates, pins, upload photos and videos. Proficient in market and competitive research Can do project management and administrative work e.g: organizing and systemizing files, communication and planning of schedules and time management for teams, coordinating, negotiating and problem solving skills. Proficient in freehand Imaging such as: airbrush, silk screen printing, life drawing, sculpting, pastel/pencil, pen and ink, watercolor, oil painting and charcoal. Can organize and plan special events. Voice Talent for radio commercials. ㅡ PROFESSIONAL EXPERIENCE FREELANCE VIDEO EDITOR February 2016 – Present Can create and edit long and short form videos for Facebook, Instragram, Youtube, and Tiktok. Can create and edit video ads, and corporate videos. FREELANCE GRAPHIC DESIGNER June 2006 - Present Can create logo design, branding style guides, web design, poster layout, shirt designs, business cards,invitations, flyers, website, brochures, and menu design. FREELANCE SOCIAL MEDIA MARKETING MANAGER May 2022 - Present Conceptualize, develop, create and promote social media marketing strategies and campaigns. Manage a campaign budget. Keep track of data and analysing the performance of social media campaigns. FREELANCE PHOTO EDITOR September 2010 - Present • Photo editing and manipulation • Retouching • Photo Enhancing FREELANCE PHOTOGRAPHER September 2006 - Present • Architecture and Interior photography • Food and Product photography • Travel and Street photography • Portrait photography • Stills/ Behind-The-Scene/Documentary FREELANCE PROJECT MANAGER May 2003 - Present Worked for various media and animation production company. This includes planning, tracking and organizing the overall production schedule, team and priorities. Oversees the production process and timeline. Ensures that the production team reaches its deadline. Maintains a high level of communication between the production team and the management team. Administering and evaluating team performance reviews to make sure the efficiency and career growth of each team member. ENTREPRENEUR November 2008 - Present Managing Director of the following e-commerce shop/services: VITAMIN TEES - online apparel shop, PRETTY.HAPPY.COZY - home accessories online shop, TRIP POP – pocket Wi-Fi rental, SHOP HAPPY – e-commerce shop ART DIRECTOR March 2005 - November 2008 Was commissioned as an art director in various print, movie and TV ads FASHION / WARDROBE STYLIST March 2005 - November 2008 Did wardrobe styling for various TV ad, print ad and AVP’s PRODUCTION ASSISTANT September 1996 - March 2004 Coordinated with the different staff and crew of various TV shows and animation movie production company and other media production company. Organized and created everyday checklist for the production team ADVERTISING & MARKETING ASSOCIATE March 1996 - September 2007 • Developed ad campaigns and conceptualized marketing strategies, events organization and promotions for various TV, radio and print ad • Coordinated with different suppliers and advertisers ㅡ EDUCATION UNIVERSITY OF SANTO TOMAS Bachelor of Fine Arts, major in Advertising