Luigi Duvan Macias Pulido
Location Bogota D.C. Colombia.
Phone: - WhatsApp - |-https://luigimacias.com/
PROFESSIONAL SUMMARY
I have completed my Bachelor in Business in Marketing, also, I have done a certificate and
a Diploma of Business. Furthermore, during the last 2 years, I have worked as a Freelancer.
I got experience in digital marketing and administrative area using different tools such as
Facebook Ads, Amazon Ads, and Google Ads, additionally, obtained knowledge and skills
on PPC, Advertising, budget, strategies of Marketing, landing pages, Email marketing,
Marketing plan, WordPress, Shopify, Microsoft Word, Excel PowerPoint, content creation for
social media, copywriting.
EDUCATION
Torrens University Australia
Bachelor of Business in Marketing
Zenith Business Academy
Diploma of Business
Zenith Business Academy
Certificate IV of Business
Elsis
English for academic purpose
Unitec University Corporation
Finances and international business
Sydney, Australia
December 2019
Sydney, Australia
2017
Sydney, Australia
2016
Sydney, Australia
2016
Bogota, Colombia
2014
EMPLOYMENT HISTORY
Marknology (Sharkhelpers)
Colombia-USA
Marketing Specialist
Nov 2021 - Currently
I work remotely for a Marketing agency, we manage clients’ Amazon accounts in order to
increase sales and incomes (Low Acos)
Achievements:
● Increase Incomes
● Enhance clients’ accounts that
were having bad performance.
● Obtain new clients.
● Customer satisfaction.
● Amazon certification
Fashionoso
Responsibilities:
✔ Create and adjust campaigns
✔ Achieve obtain low Acos and high
Roas.
✔ Market research
✔ Provide reports weekly for each
client.
✔ Create and update databases
✔ Support team when they needed
✔ Communicate with supervisor new
decisions.
✔ Market Strategy
Colombia-USA
Account manager-Marketing specialist
Mar 2021 - Currently
I am working in this organization helping with SEM. I help this company with the
advertisement in Facebook and Google Ads in order to increase the leads and sales.
Achievements:
● Sales goal achieved
● Satisfaction of the client with the
marketing campaigns.
● Increase the awareness of the
brand and products.
● Increase the followers on social
media.
● Brand positioning.
Responsibilities:
✔ Optimization of SEO
✔ SEM, (Facebook, Instagram, and
Google Ads)
✔ Planning of marketing events.
✔ Shopify (E-commerce)
✔ Management of budget
✔ Management of Social media such
as Facebook, Instagram, and
Pinterest.
✔ Create content.
✔ Reports of performance.
BeWarrior
Colombia Bogotá
Marketing manager
Sep 2020 - Currently
Created my sports accessories brand, I create different Facebook ads, Instagram ads, and
Google ads campaigns in order to create awareness of the brand generate new leads and
buyers.
Achievements:
Responsibilities:
✔ Decision making
● Obtain new leads.
✔ Planning.
● Brand positioning.
✔ Administration tasks such as
● New sales of the products.
● Great customer reception.
documents (MS. Word, Excel.)
✔ Create a database.
● Customer satisfaction.
✔ Management of budget.
● Great Reviews
✔ Digital marketing SEM, (Facebook,
Instagram, and Google)
✔ Optimization SEO.
✔ Contact and leadership with
different suppliers and work teams.
✔ Photo and video editing.
✔ Marketing campaigns plan.
✔ Segmentation.
Focuslens
Colombia Bogotá
Account manager
May 2020 – Currently
I help the company with some branding knowledge, furthermore, I managed the SEO and
SEM in order to position this company in the market of this kind of business. Additionally, I
am helping them with the Administrative area such as the creation of databases, documents,
suppliers, among others. Last but not least, taking pictures and videos and editing them.
Achievements:
● Create awareness of the brand
Responsibilities:
✔ Make decisions.
and service.
✔ Marketing campaigns
● New sales.
● Marketing Campaign successful.
management.
✔ Create databases on Excel.
● Brand positioning.
✔ Use MS. word to make reports and
● Promotion for a position.
communications.
✔ SEM, (Facebook, Instagram, and
Google)
✔ Optimization SEO
✔ Contact with suppliers.
✔ Photography.
✔ Photo and video editing.
Dream way education and travel agency
Sydney, Australia
Internship
Nov 2019- Mar 2020
I did my internship with a company that provides education services for different countries
such as Australia or Malta for people that want to improve their English or complete
professional studies such as Bachelors or Masters.
Achievements:
● Gain experience
Responsibilities:
✔ The sales package of education
● New leads and customers
✔ Emails Marketing
● Brand expansion.
✔ Reports with MS. word. and Excel.
● Internship completed satisfied.
✔ Management of CRM.
✔ Create new content for social
media
✔ Helping with the marketing
campaign
✔ Sales.
✔ Taking and editing pictures
✔ Support the manager for any
issues.
✔ Contact with customers
✔ Excel and MS office.
The Warrior’s Box
Bogota, Colombia
Marketing Assistance
Oct 2018 – Mar 2020
I worked at my brother’s business which is a GYM, however, I worked on it remotely. He
started this project with his own idea in May 2018, so I have managed and developed the
marketing for this business.
Achievements:
Responsibilities:
✔ Community manager.
● Gained new leads and users.
✔ SEM and SEO.
● Brand positioning.
✔ Running a campaign on Facebook
● New followers.
● Awareness of the brand.
and Instagram.
✔ Keep updating new posts such as
videos or new photos to engage
the target audience.
✔ Editing videos and pictures.
✔ MS office.
Exotik
Australia, Sydney
University project
Aug 2019 – Dec 2019
I was required to help this restaurant with a rebranding project and knowledge in order to
change and improve its concept.
Achievements:
Responsibilities:
✔ Decision making
● Re-branding achieved.
✔ Meetings with the client.
● Client’s satisfaction.
✔ A/B testing.
✔ SEO.
✔ Surveys.
Hospitality
Sydney, NSW/Australia
Sales Person
May 2017 – Oct 2019
I have been working in a different organization that provides a product or service to the
customers, due to this, I have quite a lot of experience in the area of customer service by
being a salesperson, in most of them.
Achievements:
● Gained great experience in Customer service.
● Obtained different knowledge in the food industry.
● I became a supervisor.
Proteccion S.A.
Bogota, Colombia
Commercial assistant
Jul 2014 – May 2015
Proteccion S.A. is a banking entity that provides policies and insurance in Colombia. I
started my internship and then I continue in the company.
Achievements:
Responsibilities:
✔ Create and analyze the database
● Gained experience and knowledge
in the business area.
and update it on Excel.
✔ I was in charge of all of the
● Got new skills in Excel.
budgets of the sellers and
measured their performance.
✔ Control physical advertising for
prime clients.
✔ Contact customers by phone.
✔ Arrange meetings
McDonald’s
Trainer
`
Bogota, Colombia
Mar 2011 – May 2013
McDonald’s is one of the largest fast-food restaurants, which is internationally known, and it
is focused on customer service.
Achievements:
Responsibilities:
✔ The leadership of the team
● Became a trainer.
✔ Satisfy customer needs.
● Customer satisfaction.
✔ Guide new employees and provide
the right training.
✔ Delivery on time for the product.
✔ Management of the cold chain
✔ Management of the cashier.
✔ Rotation of the products.
✔ Excellent customer service
SKILLS AND CERTIFICATIONS
Languages: Fluent in English and conversational proficiency in Spanish.
Technical skills: Digital Marketing, SEO, SEM, WordPress, Shopify, a salesperson with
good experience, Excel (good level and domain of spreadsheets), word (perfect
understanding and used for writing letters and University work), outlook (Good
understanding), Leadership skills.
Marketing, reliable and professional, organized, time management, team player, fast learner,
motivated, client’s engagement, high adaptability to change, and good business manage
great knowledge in the equipment of cameras and know how to use them and drones.
