An entertainment professional by vocation and an innovation and design management practitioner by trade, my short but intensive career has oscillated between Media and Events as well as Brand Management and Advertising. I hold a certificate in Digital Production (Video, Television, Radio, Internet content), the degree Bachelor of Business Administration in Brand Building and Management as well as a Bachelor of Arts Honors in Live Performance. My skills include using innovation and design management frameworks to build brand strategies and marketing communication plans both live and virtual. This includes performing digital brand diagnostics/audits, brand community analysis, developing strategic brand communication plans, copy writing and creative direction of brand aesthetics and campaigns, executing digital brand communication strategies (Campaign roll-outs, Community Building, Digital Public Relations) and Metric Based Key Performance Indicator marketing reports on the impact of individual campaigns and short to medium term strategy executions. I am proficient in Microsoft Office, Adobe CC (and soon Adobe Marketing Cloud) and Google Business software and platforms.