Ma. Corazon P Santos | Freelancer Resume

L3 B3 Sampaguita St. Modesta Village San Mateo, Rizal, 1850 Philippines - / - E-mail:-https://ph.linkedin.com/in/maricorsantos Ma. Corazon P. Santos Objective Summary of qualifications To contribute strong online marketing and web analytics skills to your organization in an advanced capacity • More than 10 years increasingly responsible experience in the field of Marketing Communications and Business Development including but not limited to online marketing strategy, web analytics, search engine optimization, social media marketing, technical writing (i.e. white papers) and internal and external communications • Proficient at developing, enhancing, and conceptualizing marketing materials relative target audience • More than 10 years web content writing particularly focused on search engine optimization (SEO) and Internet marketing • Proficient in Social Media, Brand Development and Project Management • Proficient in web and social media analytics tools (Google Analytics, Compete, Quantcast, Webmaster tools, Bing webmaster tool, AddThis, Analytics SEO, Raven Tools, SEOProfiler, SEO Moz, Majestic SEO) • Solid understanding of data analysis techniques and processes with strong background in data validation • Proficient in local SEO particularly citation build up and familiar with tools such as Brightlocal, Whitespark, Local Site Submit • Can work on basic to intermediate web development (XHTML/HTML, CSS, Wordpress, Magento, Yahoo Store/Aabaco, Sharepoint, Power DNN, Kentico 5 and Kentico 7) • Can work on basic to intermediate graphics design jobs (design, layout, image enhancement, etc. using Photoshop, In Design or Illustrator) • Can work on basic to intermediate CRM (Salesforce, Batchbook, Highrise, Vtiger) • Can work on basic to intermediate project management tools (Basecamp, Highrise, Microsoft Project) • Can work on intermediate to advanced Email Marketing tools (Aweber, Mailchimp, Constant Contact, iContact, Salesforce – Exact Target) • Can work on intermediate to advanced Microsoft Office programs • Knowledgeable in other areas of business such as bookkeeping (cash flow), customer service, administration, legal writing (including contracts), research, etc. • Flexible, hardworking and can work under minimum supervision Work experience Online Marketing Manager February 2015 – November 2016 Aleratec Inc. Manage SEO build out and monthly execution of strategy; coordinate with team on a day to day basis to meet goals and deadlines. Manage Aleratec’s marketing campaigns on a monthly and quarterly basis such as promotions, product announcements, press releases, etc. Online Marketing Carry out effective content marketing strategies to increase the company's profit and/or improve online presence Manage and oversee Aleratec's e-commerce business initiatives Manage SEO build out on website and execution of marketing campaigns on a monthly and quarterly basis such as promotions, product announcements, press releases, etc. Work with product management team to develop content strategy for current and new products Stays on top of the current trend, tools, and strategies in online marketing to leverage strategic implementation of campaigns and achieve the goals and objectives of the organization and adjusts plans accordingly Maintain track of all online activities and transactions and execute effective marketing strategies to enhance sales and product launches and prepare reports for the same Conduct technical audit of the website on a recurring basis and report/fix issues, bugs as necessary Maximize SEO and effectiveness of corporate website, blog and social media sites through content optimization Develop an overall online content strategy including editorial calendar to ensure blog production and social media management on a timely manner Analytics Leverage web analytical tools such as Google Analytics to understand onsite behavior, e.g. click through rates, shopping behavior for ecommerce sites, conversion analysis, and marketing effectiveness Conduct A/B test on email marketing campaigns and press releases, gather and analysis data to effectively carry out company's goal and objectives Evaluate the business from a data driven perspective to provide actionable A/B testing recommendations as well other areas of optimization Work with CEO and product managers to make sure all parts of the business are tracked correctly Interpret and analyze data as provided by social media analytics from various channels such as Facebook, Twitter, YouTube and combine with other data sources to create more solid business solutions HIGHLIGHTS Improved conversion rate from 0.5% to 2% upon execution of SEO strategy, data validation, content revamp/improvement, and overall website improvement (Google Analytics, page speed performance, technical SEO, etc.) Lead the team in developing and executing a comprehensive SEO and content marketing strategy both on page and off page Leverage social media channels particularly YouTube and LinkedIn in driving traffic to site thereby improving data on sessions, pageviews, bounced rate, etc. by 20% SEO and Web Administration Manager April 2013 – February 2015 RealPage Inc. RESPONSIBILITIES Built and led a team (32 hires) of talented website coders and writers doing content management, quality assurance and SEO setups. * Keyword Research * Link Building * SEO and Web Analytics - Data Presentation and Analysis * Project Management * Web Implementation * Quality Assurance SEO Team (4 people) Develop SEO and Social Media strategies – implement and monitor campaigns Conduct competitive analysis prior to SEO implementation Provide on-page and off-page optimization strategies Provide recommendations, roadmap, keyword research, meta data, link building strategies based on analysis Analyze and monitor performance using various tools including but not limited to Google Analytics, Raven Tools, and Webmaster Tool Generate data from Google Analytics and other SEO monitoring tools and create detailed report on website performance, traffic, and conversion rate for reporting an maintenance purposes Keep-up-to-date with the latest trend in SEO and Social Media Web QA Team (4 people) Manage QA team and ensure everyone is on track of the current project cycle from first QA to second QA including bug verification and fixes on both production and staging server Coordinate with the Project Team Lead in the US to ensure all projects are on track and QAs loaded with projects on a recurring basis Photography Team (2 people) Manage 2 photography coordinators and ensure all properties are properly scheduled for photography sessions through Salesforce and Photo Tool Monitor productivity while coordinators work on image enhancement and production Content Team(22 people) Mentor and train content team regarding the technical aspects of SEO and SEM Monitor and track progress of content writers relative to writing ad copies for Internet listing services such as Craigslist and My New Place Edit/proofread writer's ad and ensure all context adheres to the ad policy of the company Optimize content according to SEO HIGHLIGHTS Streamlined processes to bring ease to existing workflow across departments (from Design and Website Development to Implementation and Online Marketing) Lead technical SEO initiatives and assisted project proposals which later helped clients improve their traffic 80% and increased conversion rate of 10% Lead the team in developing and executing a comprehensive SEO and content marketing strategy both on page and off page Maintained less than 20% client attrition rate or ensuring that for every 5 clients who signed up for an SEO package, only 1 will cancel after 1 year of implementation Online Marketing Manager April 2012 – April 2013 Cirrus Global (NurseTogether and Putmebacktogether) RESPONSIBILITIES Marketing (in general) • Develop and implement online marketing strategies to generate brand awareness, ROI, and appropriate traffic in line with the corporate goals and objectives • Coordinate with senior management and online marketing (Manila) team to continuously promote new and existing products/services of NT and PMBT • Maintain communication calendar and prepare weekly and monthly reports to guide online presence • Create Brand Guidelines to ensure consistency on NT and PMBT brands across all marketing materials SEO/Social Media • Coordinate and manage on a daily basis the continuous growth of SEO, social media marketing and other online marketing strategies • Keep up-to-date with the latest developments in SEO • Grow online presence by increasing NT and PMBT ranking in natural/organic search engine results and increase exposure on third party sites • Analyze audience behavior for site traffic, page performance, click navigation, conversation rate and page reading pattern to drive higher impressions and click through rates Content and Website Management • Evaluate and update corporate web content that include proper editing, image selection (including ALT attributes), layout to optimize campaign effectiveness (Approve each featured article for publication on the site rotator) • Coordinate web projects and campaigns across all departments • Work with Content Director and develop the Editorial Calendar for NT and PMBT • Oversee publishing specialist tasks and confirm/approve all articles prior to publishing to the site/rotator Online Marketing Manager August 2010 – December 2011 She FITNESS RESPONSIBILITIES Planning and Administration Provided leadership and vision to the organization by assisting the She FITNESS owner with the developing of long range and quarterly plans, and with the evaluation and reporting of progress on plans. Project Management Delegated all staff and business concerns to CEO - require staff to copy or share Google Docs with the General Manager on all emails, files, project updates and business correspondence sent/shared to CEO Created an efficient workflow to ensure all projects and deliverables are achieved and accomplished within the timeframe allotted Marketing Manager Responsible on planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research specially on social media Oversee content, production and distribution of marketing materials, including leaflets, posters, flyers, flipbook and e-newsletters with CEO and Creative Designs Manager Monitor SEO experts and require a weekly report based on Google Analytics (areas: Avg. time on site, Visits, Unique visits, Pageviews, etc.) as well as search engine ranking for targeted keywords Web Content Specialist January 2007 – May 2010 Emerson Electric (Asia) Ltd. – ROHQ RESPONSIBILITIES Take the lead role in managing and developing concept primarily content development both for internal and external marketing communications including newsletters, white papers, and press releases to increase brand awareness Contributes creative words and ideas to advertorials, brochures, banners, advertisements, product briefs, technical documents, and web content in accordance to the organization’s branding guidelines Develop and maintain web content updates for Emerson Climate Technologies websites Implement online marketing strategies for Emerson Climate Technologies website to improve overall brand awareness ACCOMPLISHMENTS Organized and incorporated a comprehensive content management system for Digital Scroll website Acknowledged for effectively delivering results and providing exceptional service in the field of Marketing Communications Featured in Emerson Climate Technologies Global Service Center’s Wall of Fame – Top Voice of Customer award for September to December 2008 Highlights of Delivered NurseTogether/Putmebacktogether Website and Social Media Channels Projects Duration: April 2012 to present Role: Website and content management • Website audit as per SEO requirements • Social media revamp Franchise Operations Manual (She FITNESS) Duration: May 2011 – June 2011 • Research legal documents related to franchising in Australia • Developed content on Franchise Operations Manual to guide franchisees on how to start operating a She FITNESS Franchise She FITNESS Branding Guidelines Duration: April 2011 to June 2011 • Developed the basic guidelines when applying She FITNESS brand mark in various marketing materials Digital Scroll Branding Guidelines Emerson Climate Technologies Duration: June 2007 to April 2008 Role: Copywriter and Project lead • Developed all ground rules for Digital Scroll branding guidelines in accordance to the current Emerson branding guidelines Online University (Emerson Climate Technologies) http://onlineu.copelandasia.com/ekp/index_en.html Duration: January 2008 to April 2008 Role: Copywriter and Editor • Developed content for both internal and external marketing communications to facilitate the promotion of the program to consulting engineers, developers, dealers and installers, OEMs, and engineering students who wish to acquire additional information on HVAC applications • Web content development LEED White Paper Emerson Climate Technologies – Retail Solutions Duration: September 2008 to May 2009 Role: Author and Editor • Developed content on LEED white paper – used in various tradeshows and exhibits participated by Retail Solutions • Extensive research and analytical skills were enhanced as it needs purely technical data to be used on tradeshows and technical presentations OneWeb (Emerson Climate Technologies websites into a single site) www.emersonclimate.com Duration: April 2009 to November 2009 • Developed, organize, and manage web contents according to best SEO practices and Emerson guidelines • Participated and monitored UAT before launching the website Education Bachelor of Arts in Journalism 2003 – 2006 University of Eastern Philippines, Northern Samar • Journalistic Award (College Award) • Department of Communications - Best Thesis (AB Journalism) • GPA 1.82 Bachelor of Arts in Mass Communication (3rd year college) 1995 - 1998 Patents and Publications St. Joseph’s College Quezon City Correlates of the Level of Gratifications Among Online Newspaper Users • Unpublished AB Thesis (2006) College of Arts and Communication, University of Eastern Philippines Catarman, Northern Samar Civil service eligibility Awards/ Recognition Seminars / Trainings Attended Civil Service Professional Eligibility (October 2005) • Top Voice of Customer (September-December 2008) in Global Service Center Wall of Accolade and Merits (Emerson – 2008) Sharepoint for Users Infosys (Emerson – June 2008) Spark Content Marketing Workshop The New Media and e-Learning Edge October 19, 2012 AIM Conference Center, Makati City, Philippines The 2nd Internet and Mobile Marketing Summit 2008 “It’s All Geek to Me…” August 13-15, 2008 Hotel Intercontinental, Makati City, Philippines On-the-Job-Training in Journalism – Atlas Publications (MOD Magazine) April – May 2005 (120 hours) All facts herein are true to the best of my abilities. Ma. Corazon P. Santos