Madhusudan Dixit

I am Google Adwords and Analytic certified. Interactive, Digital Ecommerce Marketing Specialist with Strong SEO and PPC Experience. Results driven Internet Marketing Professional with over 7 years of hands-on experience in Internet and Ecommerce Marketing and Operations for highly competitive markets. Proven leadership and ability to deliver highly effective and measurable strategies to drive revenue growth, new customers and increase brand awareness and reputation for B2C and B2B businesses.

I am handling large scale performance based PPC campaigns on enterprise level PPC management platforms. I manage the marketing campaigns on Google Adwords, Bing, Facebook, Linkedin and accelerate PPC Marketing to maximize profits by developing Google- Display Advertisement, planning and deploying PPC campaigns.

Strengths and Certifications :

• Google AdWords Advanced Search and Advanced Display Certified
• Google Video Advertising Certification
• Search Engine Marketing (SEO and SEM)
• PPC Planning, Implementation and Optimization
• User Experience
• Affiliate Marketing
• Email Marketing
• Multivariate and A/B Testing
• Content Development Strategies
• Ecommerce Merchandising
• Customer Acquisition and Lead Generation
• CMS Ecommerce Platforms
• SMM(Social Media Marketing)
• SMO(Search Media optimization)
• Reputation Management
• Link Building
• Entrepreneurial Spirit

My Expertise Skills in Google Analytics:

1. Goal set up to know how many leads/ sales we got through source traffic
2. Set up the filters to segment the traffic form a particular source
3. Funnel setting and visualization to know about abandon sales pages
4. E-commerce tracking set up and revenue calculation
5. Event tracking to know how many people click on given link button etc
6. Multiple domain and cross domain tracking set up
7. Paid traffic( Google adwords/Bing ads) tracking in Google analytics
8. Create custom dashboard & reports according to needs.