Mahesh R

MAHESH RAM- |-| LinkedIn | Toronto OBJECTIVE Ambitious, seasoned PM looking to help teams build amazing, impactful products that move the metrics and its users. I have 10 years of experience in building B2C, B2B products in Ecommerce, SaaS across web, iOS and Android. EDUCATION MBA (Marketing) Indian Institute of Management, Lucknow, India June 2011 – March 2013 IIM Lucknow is a top-ranked B-school, and the program has an acceptance ratio of 1:450 Bachelor of Technology (Computer Science & Engineering) National Institute of Technology, Trichy, India July 2004 – May 2008 This is a 4-year full-time engineering program with courses in Algorithms, Databases, Data Structures, Discrete Math in one of India’s top 10 Engineering schools EXPERIENCE Product Lead Goodfood Market, Toronto Sept 2021 – Sept 2023 Goodfood, a D2C, is Canada’s no. 1 online mealkit company with 200k subscribers • • • • • • • • Sole PM who led development of user facing features on web, iOS, Android Signup, Browse, Recommendations, Search, Checkout Drove iterated improvement on entire signup funnel from pricing page to payment to improve conversions by 2x Drastically improved visibility and nudge of Referral program to generate 10x more invites Implemented a new content management system to reduce TAT for Marketing promo updates on app from 2 weeks to 2 hours Built a new recommendation engine via 3rd party integration to improve order value by 25% Analsyed over 1000+ feedback points on Hotjar and 50+ heat map videos to drive 10+ pinpointed product improvements; conducted 15+ A/B tests and mintored impact on Google Optimize through launch Conducted 1 hour weekly shadow calls with customer support team to gain early customer feedback to improve NPS score from 60 to 80 Migrated product data from database to PIM to reduce product update TAT for Ops team from 2 days to 1 hour Product Manager IV Walmart.com April 2019 – Nov 2020 • Led development for improvements on Search page and Item Page for Home Vertical on Walmart to improve CTR, ATC • Category is responsible for $2.5B in revenue from 15M monthly visitors • Built a Quick View experience on Search Page on web and App, which saw a lift of 15 bps on CTR • Customized the Search experience for the Home Vertical with a new pill based UI to improve CTR by 25bps • Redesigned the Item Page ATF experience for a ATC lift of 20bps • Devised a new summary view of product reviews on item page which increased ATC by 30bps • Analysed 2000 text based feedback points to drive product development; conducted 10+ A/B tests Senior Product Manager Furlenco May 2016 – March 2019 Furlenco is India’s first online furniture renting company; $70M in funding • • • • • • Sole PM responsible for ideating, building and rolling out the internal warehouse management system which scaled from 3k to 30k subscribers Created 50+ videos on demand for the training of warehouse personnel; travelled to multiple warehouses to coordinate system launch and monitor correctness System provided greater checks and balances and real time visibility of inventory of 400+ active SKUs Sole PM responsible for ideating, building and rolling out the internal purchase management system System provided easy visibility to pending purchase orders, improving cash flow cycles, vendor performance Built an internal logistics Android app used by Furlenco personnel to track delivery and CRM performance Product Owner Recruiterbox July 2015 – Feb 2016 Recruiter was a bootstrapped, profitable start up (since been acquired); I was employee #40 and its 1st PM hire • • • • • Responsible for release of 6 MVPs in 6 months of web app Recruiterbox.com released to 1200+ paying customers Coordinated with the Customer Support for documentation and trained Inbound Sales team post feature release Brainstormed with the co-founders regarding 2016 goals and new organization structure to achieve the same Handled Customer Support 3 days a month to understand major pain points of users first hand; heard 100+ customer calls Helped L2 support team triage bugs, categorize, prioritize enhancement requests from customer Product Manager Capillary Technologies April 2013 – July 2015 Capillary Tech is a Sequoia funded start up in the CRM space, present in 30+ countries with 400+ brands on board • • • • • Responsible for vision, roadmap, and requirements gathering of Conquest, a web based retail customer intelligence tool used by ~100 brands Wrote the specification for brand new Dashboards on Conquest which saw twice as much usage as the traditional reports from more than 180 brands such as Pizza Hut (Australia), Mark & Spencer’s (Czech), Courts (Singapore) Introduced GA to Conquest to track user behaviour and feature usage to drive data driven development Created Product Marketing and Sales collateral – Quick Reference Guides, Factsheets; kick started documentation portal which was later taken over by dedicated team; conducted Sales office hours Interviewed 20+ CXOs to design customer first self serve tool TOOLS Aha, Trello, Jira, G-Suite, Office, Confluence, Hotjar, Figma, Marvel, Google Analytics, SQL queries, Excel, Looker SKILLS Roadmaps, backlog refinement, Metrics, Agile, Scrum Master