Manoj Chandrakumar

Manoj Chandrakumar Cell: - -6 years of experience with expertise in online advertising industry/media (or) entertainment domain, Reporting, Desktop, Mobile and Video advertising. Result oriented and time driven professional in the areas of Quality Assurance, Campaign Management, Ad trafficking, Media Planning, Account Management, Monitoring, Inventory management, Campaign optimization, Reporting, Programmatic buying and Troubleshooting.                         Implement and oversee ad campaigns on Mobile Apps Manage ad trafficking, ad creation, QA and reporting Monitor campaigns throughout life cycle, communicating with Regional sales team/account manager and creative agencies on issues as and when needed Optimize campaigns, including reviewing reports and making suggestions for improved performance Work closely with sales, design and tech on the creation and implementation of custom advertising solutions QA and Troubleshooting 3rd party trackers, rich media tags and testing the ads in live environment Managing campaigns for Brands and Performance Making reports for billing and invoicing Developing and executing campaigns using campaign management tools Analysis of campaigns using automated campaign analysis tool Creating accounts and budget allocation for the same Providing consultation on campaign sizing and targeting segmentation to the sales person Applying industry wide best practices on segmentation and campaign execution Grabbing screenshots in App environment and mocking the screen grabs Handling the processes in a good phase. Daily management includes trafficking, optimization, campaign monitoring and reporting of ad campaigns Ensure to constant interaction with client’s to understand the client’s instructions/requirements Pulling data from different ad server, clean, organize and update it into the trackers report Day to day client interaction via instant messenger, emails and calls Training subordinates and new joiners Managing multiple processes and providing backup in the absence of other team members Driving the development of superior customer service & high performance Creating and formatting excel templates as per client’s requirements As an analyst, On-boarded 11 processes and successfully transited Award and Recognitions    Received Star of the month award in 2014 for excellent performance Excellent feedback/appreciation on consistent efforts, dedication, hard work and timely QA and for providing consistent support. Received appreciation from clients for optimization of campaign which helped the firm in increasing revenue.