MANU BHATIA JASWAL-, -
BA (Journalism) 2008 – 2011, Lady Shri Ram College for Women, University of Delhi
----------------------------------------------------------------------------------------------------------------------Content development (SEO content, website, blogs, articles), copy editing, proofreading, social media
marketing, market research
------------------------------------------------------------------------------------------------------------------------Marketing Communications Consultant
ANANDI
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Responsible for developing the online and offline communication portfolio including brochures,
booklets, website content, social media content, beneficiary stories for all ANANDI-run projects.
SocialCops
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November 2015 - Present
Certified PATH proof reader as per PATH Style Guide based on Chicago Manual of Style.
Responsible for developing, editing, and proofing internal and external communication material
including talking points, beneficiary case studies, concept notes, proposals, presentations,
research reports, fact sheets, blogs, media articles for all projects in India.
Facilitated development of BCC material on breastfeeding and rice fortification, both accepted
by government for national-level campaigns.
Led the process of developing a film on human milk banking and rice fortification programs in
India.
Provided support on development of content such as brochures, posters for tuberculosis
program and clinical research programs in India.
ActionAid
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February 2018
Covered a 5-day workshop on the 1st International Young Women Platform. It was a meeting to
bring together all the stakeholders of the next phase of the Young Urban Women project to be
run in Bangladesh, Ghana, India, Kenya, and South Africa.
Watershed Organisation Trust
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June 2018 - Present
Freelance content writer for SocialCops.
PATH
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May 2018 – Present
July 2017 – February 2018
Responsible for developing a communication strategy to showcase WOTR’s work to donors,
governments, and other stakeholders. The document includes the required team structure and
an action plan for 2018.
Led the process of revamping the website content as well as overhauling WOTR’s social media
presence.
Resurgence
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I was appointed as the editor of the Design for Impact Framework. A publication by The World
Bank supported by Resurgence Urban Resilience Trust.
Human Rights Law Network
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October 2013 - August 2015
My core responsibility was to evaluate digital ad campaigns. The studies focused on
optimization, creative evaluation, impact of campaign on brand KPIs, and content evaluation.
Implementing Digital Studies – Commission end to end digital studies starting from building
proposals to sharing findings with the clients. My knowledge in the field of online marketing has
really helped us build some strong recommendations across clients from varying industries.
Client Servicing – I was the key point of contact for all digital studies implemented since October
2013. I have received positive feedback on my skills to communicate effectively while talking
about the solution and sharing the findings.
Business Development - The media team being new, I designed mailers and newsletters that
were shared internally and externally to talk about the team and its credentials. We received
enquiries and new businesses as a result of that. I have been responsible to pitch our digital
solutions to clients across the country.
Facebook India Online Services Private Limited
Specialist, India Market Team
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February 2016
Covered the closure events of social inclusion programs led by PACS, a DFID-funded initiative.
Deliverables included a 2000-word report for each state event – Uttar Pradesh, Chhattisgarh,
and Madhya Pradesh.
Live social media updates with two Facebook and Twitter updates per day.
Millward Brown Market Research Services
Research Executive, Media & Digital
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August 2016
Covered a 4-day closure event on an evaluation for the ‘Young Urban Women’ project in Ghana,
India, and South Africa.
DFID (PACS programme)
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December 2016
Covered a 2-day national level workshop on Litigation against Use of Pesticides in India. Covered a 2-day national workshop on evaluating the status of implementation of Forest Rights
Act in India.
ActionAid
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October 2017 – December 2017
July 2011 – October 2013
As a part of the India market team I focused on projects that enhanced user experience, growth,
and worked on reduction of abusive content (cyber bullying, hate speech).
