Resume
Manuel Arévalo
Guayaquil - Ecuador
Experience
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manuelarevalo.myporfolio.com
12/2018 - Present
Brand Strategist / Graphic Designer
Mirador, Contemporany Art Gallery
Guayaquil
Led market research for a better understanding of the brand’s goals and positioning .
Led in-house research for a better understanding of the values of the gallery.
Brand audit.
Created brand strategy.
Designed Logo and brand guidelines.
Designed art exhibition catalogue.
Brand Strategist
Metropolitan University of Ecuador
Guayaquil
06/2018 - 12/2018
Work directly with CEO and Marketing Director to develop marketing plans and
initiatives to increase sales, brand awareness, and to execute all marketing functions.
Oversee the production of newspaper and magazine advertisements, direct e-mail
campaigns, social media campaigns, website and landing pages, exhibition stands, POP
material liaising with art designers, copywriters, media buyers and printers.
Interpretate market trends, coordinate and execute advertising and marketing activities
to ensure the right message consistently supported.
Stablished and lead in collaboration with the Marketing Director, the new digital
marketing department to support marketing activities.
Create jobs descriptions, interview and hire people for the new digital marketing
department.
Development of products and services, defining targets and goals, initioating new
marketing procedures and policies to enhance internal and external customer
experience.
Senior Graphic Designer
Metropolitan University of Ecuador
01/2018 - 06/2018
Guayaquil
Created brand guidelines for print and digital formats.
Researched, assisted and presented new ideas for creative marketing campaign.
Led a team of two desginers and a photographer.
Designed and art directed print ads.
Created graphics, slide templates and PPT materials for meetings and appropriate
mock-ups for CEO.
Created logos, proof materials and project information for staff and internal partners.
Created graphic elements (photos, logos, icons) for internal marketing campaign use.
Designed and created material for academic events, including signs, tent cards,
namebadges, various handouts, gifts, email and form headers, flyers, t-shirts and
merchandising.
Graphic Designer
Freelancer
1/2016 - 12/2017
Guayaquil
Designed Logo, Branding Strategies, Brochures.
Consistently managed and delivered multiple projects simultaneously.
Collaborated with clients to create vision, conceive designs and consistently meet
deadlines and requirements.
Created proposals and contracts for different design projects.
Photographer for company events and outings to capture images for use in design
material.
Production assistant / Art assistant
Independent production company
Guayaquil
2015 - 2016
Assisted on directing campaigns for the following brands:
Claro, Artefacta, Supermaxi.
Assisted marketing and branding initiatives
(Promotions, brand activations, advertising, commercial productions)
Managed the inventory for each activity and commercial.
Provided styling and preparation assistance during photo shoots
for commercials and still-life pictures.
Assisted the creation of the following:
Artistic vision, storyboard design, set design.
Designed and led the construction for brand’s activation sets.
Assisted the Art Director during the filming of commercials.
Education
Universidad Catolica de Santiago de Guayaquil.
Publicity Design and Business Management Major.
2019
