Maria Betancourt

María Alejandra Betancourt Correa Personal Information Email - LinkedIn mabetancourtc Cellphone - Location Medellin, Colombia Profile Content Marketer specialized in copywriting with experience creating engaging long-format content and email marketing campaigns. I speak fluent English, Spanish, and Portuguese. I have a good knowledge of marketing tools such as Mailchimp, Active Campaign, Zappier, Slack, and others. I’m able to develop and ensure proper usage of brand, voice, style, and integration, as well as maintain a consistent brand voice and personality throughout all communications. Lenguages Spanish: Native Portuguese: Fluent English: Fluent Experience CONTENT MARKETER , INSIGNIA AGENCIA DIGITAL; REMOTE JAN 2019 - NOW • Manage and develop strategies in order to increase brand awareness through content, advertising, email, blogs, and all social media channels. • Conten creation and optimization for Landing Pages, internal and external communications • Execute digital marketing plans supporting company image and customer engagement. • Creation of guest posts to increase web traffic and lead conversion. • Manage email campaigns from setup and testing to deployment, analysis, and optimization. • Take ownership of daily content strategy, output across social channels. • Owning, maintaining and ensuring the consistent execution of brand guidelines. • Work to understand business goals and user needs, then help plan, develop, and deliver clear, relevant content that brings the two together. María Alejandra Betancourt Correa DIGITAL MARKETING ANALYST, FREELANCE; REMOTE SEP 2019 - NOW • Support customer’s business with digital and multichannel strategic plans. • Management of corporate profiles in all social media networks. • Identifying social media outlets for campaigns targeting specific locations and demographics. • Creation of engaging posts and communication techniques to reach the target audience and turn it into engagements and interactions. • Email marketing campaigns creation, set-up, and execution. • Concept and collaborate with the customer, delivering effective and impactful copy on a wide range of projects including email campaigns, advertising, web, and in-product messaging. VIRTUAL MARKETING ASSISTANT, BLISS & GLAMOUR; REMOTE AUG 2019 - MAR 2020 • Plan and execute campaigns for new product launches, seasonal holidays, and others. • Research and identify influencers and communities that provide growth opportunities. • Create and execute a monthly content calendar for all social media networks. • Collaborate in designing and execution of the company's brand manual and guidelines. • Manage social media accounts in line with corporate social media policy. • Prepare working spreadsheets and keep online records (Drive). • Suppliers’ management and communications. ANALISTA BPS, TATA CONSULTANCY SERVICES; MEDELLÍN SEPTEMBER 2016 - JANUARY 2019 • Analyze banking movements in corporate accounts belonging to Citibank N / A Brazil. • Ensure the adherence of service agreements (SLA) and quality in all incoming transactions. • Collaborate with international teams to ensure the correct management of processes. • Identify and resolve the discrepancies of financial movements in internal accounts promptly. • Generate monthly reports of financial statements for the Leasing, Finame, Contracts, Cash Citibank N / A and Citibank S / A products. • Control critical items within internal corporate accounts. • Manage discards or escalations of transactions to sanctioned users. • Implement controls to mitigate operational or reputational risks that may affect the corporation. • Analyze alerts and investigate transactional activities to detect any suspicion of money laundering or terrorism financing. María Alejandra Betancourt Correa INTERNATIONAL RELATIONS INTERN, UNIVERSIDAD DE MEDELLÍN ; MEDELLÍN JULY 2015 - FEBRUARY 2016 • Generate and distribute the biweekly newsletter. • Support the radio program "Around the world" and create the script. • Support the search of alliances and agreements with national and international universities to achieve student and teacher mobility. • Compile and disseminate the international academic offer of scholarships for students and researchers. • Follow up on the national and international student mobility process. • Coordinate monthly events with external companies like “Nutresa: un compromiso con la sostenibilidad”. • Coordinate the panel “Crisis migratoria Europea” to promote understanding of globalization phenomena. Education Universidad de Medellín Negocios Internacionales- Medellín - Colombia Santo Ángel de la Guarda Bachiller Académico 2006 - 2010 Medellín - Colombia Personal References Diana Marcela González Senior Marketing Specialist SCOPIC SOFTWARE Email:-Celular: - Carolina Oquendo Senior Creative MACCAN COLOMBIA Email:-Celular: (- Diego Gallón Cadavid Web designer BEES2BIZ Email:-Celular: (-