MARIA LIAMAR E. ARCABAL
Vistabella Subdivision Basak, Lapu-Lapu City, Cebu, Philippines 6015
Email Address:-Skype ID: marialiamarempestan
Educational Background
Level:
Institution:
Date:
Associate Information Technology
Dipolog School of Fisheries
April 2008
Employment History
Amazon Keyword Research, Helium 10, Fortress Brand Freelancer (March 2020 – Present)
o Responsible for Amazon Keyword research in product areas such as skincare, supplements,
health, and home.
Freelancers, FreeeUp (May 2017 – August 2019)
➢ Project-based tasks on different clients, few examples:
o Lead Generations
o Amazon/eBay customer team lead, handling messages from the customers, sent product
replacements when necessary, and monitor shipments.
o Screaming Frog Report
o Create Meta Data
o Competitor Analysis
Virtual Assistant, The Ultimate Game, Inc (May 2017 –March 2020)
➢ Project-based tasks on different topics, such as:
o Research for Fitness Challenges
o Impact CEO Twitter Projects
o Impact CEO Competitor Matrix (podcasts, masterminds, accelerators)
o Fitness keyword research
Amazon, eBay, Shopify, & Walmart Customer Team Lead, DRIVE™Auto Products (May 2018 –July
2019)
➢ Amazon FBA product research
➢ Customer Team Lead and Amazon FBA Fulfillment
o Manage and response to customers’ emails
o Amazon FBA Fulfillment
o Manual fulfillment for all products that requires replacement
o Manage eBay, Shopify and Walmart store making sure all the orders have been shipped
Contractor/Freelance/Project Based, CONSULTWEBS (August 2016)
➢ SEO Specialist
o Working with building citations for legal services clients
o Citation Clean Up.
o SEO Audit
o Content and Blog Discovery Topics
o Responsible for Content Order Form, preparing summary, sub-topics, keywords, and
sources for Static and Blog Pages
o Keyword Research
o Internal Linking
o Front-End Review of the sites
o Posting blogs and static pages
o Screaming Frog Report
o Meta Data
o Competitor Analysis
o Competitor Backlink Analysis
Virtual Assistant/SEO, Im The Story (February 2016 – October 2018)
Freelancers/Homebased
➢ Maintain Onpage and Offpage SEO
➢ Assist with Amazon stocks
➢ Helping with Books Orders and even editing names of the characters to personalize the books
Head of Offsite, Kryptonite Digital (December 2015 – August 2016)
One Hollywood Blvd, Bigfoot I.T and Media Park, 6015 Lapu-Lapu City, Cebu Philippines
➢ Create and manage Offsite SEO Workplan for every client and in-house website.
➢ Schedule monthly task, such as:
o Competitor Backlinks
o Local Business Listing
o Promote infographics
o Request content article for blog post (onsite article, guest post, and offsite article)
o Blog commenting
o Q&A commenting
o Forum commenting
➢ Monthly Keyword ranking manually, using Moz, Google Analytics, and Google webmaster tools
➢ Keyword Research
SEO Manager, Smart Traffic SEO Inc. (October 2009 – November 2015)
9th Flr., Metrobank Plaza Bldg., Osmeña Blvd., 6000 Cebu City
As an SEO manager I am responsible for the overall output of my department and that includes the
following:
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Coordinates with the Project Managers in UK and APAC
Oversees all department processes and staff development programs
Creates, develops, and implements strategies or policies to increase over-all department efficiency
Handle employee grievances and come up with effective solutions.
Quality Check and completion of link reports
Assist and assign tasks to the OJTs
Coordinates with other department and help them with their capacity.
In my 6th years of experience, I used to manage the various departments of Smart Traffic such as:
➢ Local SEO Department – basically, the department is about online marketing through Local and
Niche Citation, Social Bookmark, Citation cleanup, and sometimes accepts special insertion like
Info-graphics. We also handle the client Google ranking, and updating client products and
services.
➢ Backlink Review and Outreach Department – our job is to check and audit clients’ outbound links
and identify the healthy and toxic links. Also, we are task to market the client via content like guest
blog post.
➢ Offsite and Domain Marketing – composed of two departments. One is to deliver high website
ranking for our clients through link building and social media submissions. The second one is to
market our own/company’s websites as well as partners site.
SEO Link Builder, First Page Web Solutions (July 2008 – September 2009)
7th Flr., Metrobank Plaza Bldg., Osmeña Blvd., Cebu City
➢ Call-Based Link Specialist - assigned to do link building for UK and APAC clients to help push
through website ranking
➢ Social Media Specialist – social media marketing includes social bookmark, and directory
submissions.
Skills/Qualifications
➢ Link building and other online/social media marketing like local and niche citation, social
bookmark, outreach and guest blog post.
➢ Ranking issue Quick Check
➢ Quick Website Review and Full Website Investigation
➢ Backlink Review and Removal
➢ Website Architecture
➢ Able to conduct and assess research
➢ Screaming Frog Report
➢ Keyword Research
➢ Keyword Ranking Manual and Tool such as Moz, Ahref, Semrush, and so on.
➢ Data Entry
➢ Responsible and highly experienced manager with more than 6 years in managing people.
➢ Skilled in all aspects of online marketing, employee management, performance appraisal and
quality control.
➢ Strict and Fair
➢ Excellent presentation skills
➢ Excellent leadership skills
➢ Highly organize and with good initiative
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Ability to handle grievances
Good Project Management Skills
Ability to work under tight deadlines and handle pressure with confidence
Can work closely with other teams to make projects successful
Highly analytical and keen on details
Seminar Attended and Recognition
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Basic SEO to Advanced SEO Optimization on July 9th, 2016 – still ongoing
Management Skills Enhancement Training on September 24, 2013
5-day Training Course in Basic Management and Leadership on August 19, 2011
Execution and Growth for Leadership Empowerment (EAGLE) on August 1, 2010
Perfect Attendance Recognition for the whole year given on the following dates:
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December 2010
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December 2011
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December 2014
➢ Certificate of Recognition given on the 10th of November 2008 and 31st of May 2009.
➢ Loyalty Award given last December 18, 2011 and December 2013
➢ English Training at Excel Asia last June 2008
SWORN AND DECLARED THAT ALL INFORMATION STATED ABOVE IS TRUE AND CORRECT.
Maria Liamar Arcabal
APPLICANT