Marilyn B. Escober

Hi, I am Marilyn Bulario-Escober. Most of my colleagues and clients call me Len. I graduated with a Bachelor of Science in Information Management degree in 2000. Later in 2011, I attended Graduate School and earned 12 Units in Master in Business Administration (MBA). While working in the local industry, I gained knowledge and experiences related to the following positions: Scheduler in a manufacturing firm, QA/QC Clerk, Administrative Assistant, Accounting Officer, and Human Resource Officer.

I started my journey in freelancing in the year 2010 due to health reasons. My first work was more on photo editing. Later on, I got data entry, research jobs, and virtual assistance jobs. Since I would like to offer more services to my clients, I started to learn WordPress until I was able to develop websites using the said platform. Afterward, I also learned about Search Engine Optimization (SEO). However, since 2016, I’ve done freelancing as my part-time job because I returned working in the local industry. But for the same health reason, I have to resign from work again. And now, I decided to work as a full-time freelancer.

How did I prepare myself for Digital Marketing?

Since I decided to work as a full-time freelancer, I wanted to focus on digital marketing. To make myself more equipped, I attended training in Social Media Management. Indeed, from that training, I learned social media management, lead generation, copywriting, including image content and FB ads creation, basic graphic design using Canva, and short video creation using Adobe Premiere Pro.

To be more knowledgeable in Search Engine Optimization(SEO), I enrolled in in-depth SEO training. I am confident that this training will equip me with the necessary skill for digital marketing. It entails analysis and strategies in doing SEO that can help increase organic traffic to a website. It can make a website visible on search engine results pages(SERP).