Marina Dumanyan

I have 12 years of working experience in the information technology and services industry. I am skilled in Digital Strategy, Search Engine Optimization (SEO), App Store Optimization (ASO), Localization, Project and Product Management. Worked in various companies IT companies including PicsArt and have settled all the below-mentioned departments from scratch!

Search Engine Optimization

• Managing Search Engine Optimization strategy and implementation;
• Performing keyword research and competitor analysis to identify new opportunities to improve rankings;
• On-page & Off-page Optimization;
• Developing, consulting and, where applicable, implementing SEO recommendations;
• Coordinating website link building activities;
• Perform SEO technical, architectural, and compliance audits and prepare other necessary SEO reports;
• Analyzing the latest changes in search engine algorithms and industry developments.

App Store Optimization (Apple Store and Google Play)

• Researching keywords, defining keyword targets and implementing a strategy to improve keyword ranks with the goal of growing organic traffic;
• Designing and optimize the strategy for each app store with the goal of growing user base and conversion ratio using A/B tests, localization, creative optimizations and more;
• Monitoring and reporting on apps performance stores and effects of changes and tests on top-line metrics (impressions, installs, conversion rates);
• Work cross-functionally with design, product, and marketing teams as well as managing relationships with external partners on ASO efforts;
• Use data from app stores and other sources (Sensor Tower, App Annie) to create reports as well as optimize discoverability and conversion.

Localization

• Managing and coordinating all localization projects, providing timely updates and elevating critical risks to cross-functional and executive teams;
• Training and onboarding new members on the team to be able to perform localization tasks;
• Assessing current workflow processes for improvement opportunities;
• Coordinating proofing and editing of projects for completeness, formatting accuracy, and linguistic quality on individual projects;
• Ensure projects are completed and delivered in a timely manner with utmost attention to quality, following all established department and company ISO-documented quality processes.