Marion Korosec-Serfaty

MARION KOROSEC-SERFATY DIGITAL PROJECT MANAGER Email:-Phone: (- LinkedIn: linkedin.com/in/marionkorosecserfaty Address: 5421 Macdonald Avenue, Montreal, Quebec. H3X 2W6. Canada. SUMMARY • 19 years proven successful B2B/B2C Digital Marketing projects management track record. • 10 years managing remote multidisciplinary teams and high-profile clients worldwide. • Experience working with multiple internal and external stakeholders to manage multiple priorities and deadlines. • Fluent in English and French (spoken and written) • Critical and analytical thinker, organized, excellent attention to details, versatile, dynamic, proactive and deadline driven. • Master of Science (MSc) in International Management, HEC International Business School, Montreal, Canada. WORK EXPERIENCE Freelance Remote Digital Marketing Consultant 2014 – present • Direct, develop and deliver Business to Consumer (B2C) digital marketing strategies and projects, targeting international markets for medium-sized Canadian companies. • Conduct digital marketing audits across owned websites channels and emails: • • • • - Help companies develop and implement new websites user experience (UX) and content strategies that increased revenue through competitive and customers analyses. - Produce client site analytics and conceptualize new website information architecture that increased visitors’ retention by 53%. - Write new multilingual Search Engine Optimization (SEO) strategy and keywords using Google Analytics that increased organic traffic by 42%. Create, write and edit integrated content for multiple online channels purposes including emails, web, blogs and social media that achieved marketing and sales objectives. Design and code websites in CSS and HTML: - Develop new multilingual website in responsive design using CSS Bootstrap templates that increased website user friendliness. Use Zoho Project Management software to manage daily projects workflows. Clients: Compacsol, Hubmar International, Homeolab, Consultants Geocontrol Ltd. Accenture Remote Digital Marketing Manager 2009 - 2014 • • Lead, define, plan, schedule and control multiple large complex Business to Business (B2B) digital marketing projects as well as conference related digital activities for nine Accenture Technology services groups: - Apply creative and strategic thinking, technical and digital project management skills to lead over 20 websites launches, online tools, more than 200 e-mail campaigns, social media campaigns, SEO campaigns, online registration forms, online surveys and web applications. - Manage several simultaneous projects effectively maintaining a steady flow of productivity throughout the process. - Develop and document digital project parameters including scope baseline documents, schedule, scope of work (SOWs), budgets, specifications and status reports that allowed for smooth execution of projects and improved efficiency across departments and project team members at all stages of every project. Develop and implement websites user experience (UX) and content strategies to increase revenue through competitive websites and customers analysis: • - Implement information architecture strategies that increased online registration from high profile clients by 48%. - Design new websites and landing pages mockups that reduced cost per registration by 80.5%. - Establish a process of almost immediate content update that achieved a threshold of 80.2% of recurring visitors during conferences. - Optimize website architecture and user experience (UX) that achieved a threshold of 83.3 % of visitors strongly agreed that the websites enhanced their experience. Coordinate email marketing campaigns to drive performance and registrations including campaign strategy, design, content, execution and analysis using Salesforce: - • • • Produce campaign executive reports and data driven insights against campaigns and provide content strategy recommendations that increased overall email conversion rates by 42.3% and reduced overall unsubscribe rates by 21.2%. Lead and collaborate remotely with multiple cross-functional internal teams, six partner creative agencies and nine clients’ services groups across Asia, Europe, India, Latin and North-America: - Build out internal workflows using Microsoft SharePoint Content Management System (CMS) platform that optimized production pipeline and increased momentum. - Conduct remote kick-off and status meetings regularly with clients, internal teams and creative agencies that contributed to ongoing improvement of internal processes, allowed for smooth execution of projects. - Direct and provide inspiration to design and development teams that resulted in delivery of the best digital creative and interactive content. Maintains excellent relationships with key senior stakeholders and other team members at every level. Clients’ services groups: Analytics, Chief Information Officers (CIO) Circle, Cloud, Microsoft, Mobility, Security, Oracle, SAP, Software as a Service (SaaS). Accenture Remote Digital Marketing Consultant 2007 - 2009 • Conduct digital marketing audit across owned corporate websites channels. - Assess and direct usability and content tests of over 500 pages of internal digital content in English and French that led to the implementation and usage of digital marketing and user experience (UX) Best Practices, including navigation, product and service pages designs and more. - Create detailed project review documents for each of Accenture Digital Marketing specialties (websites, landing pages and email marketing) that insured delivery of high quality and brand approved tactics. • Conduct systematic and comprehensive assessment of potential digital marketing and web design agencies worldwide based on Accenture Digital Marketing global strategy and objectives: - Participate to the Request for Information (RFI) document definition in collaboration with the Brand, Digital Marketing, Operations and IT teams that was sent to over 25 agencies worldwide. - Evaluate digital projects and web creative sent by candidate agencies, schedule and review presentations that led to the selection of nine agencies in Europe, Asia and Latin America. • Coordinate contract negotiations between new Digital Marketing partner agencies Legal departments’ and Accenture Procurement. • Train new partner agencies teams on corporate Brand guidelines, Multimedia and Digital Marketing Best Practices, Recruitment Marketing, Microsoft Office SharePoint Server (MOSS) and Content Management System (CMS) by leading and/or coordinating online live training sessions. - Optimize information architecture for the Agencies Resources SharePoint website that improved the search of Training and Best Practices documents. - Ensure the accuracy of all Digital Marketing training content decks. • Facilitate Digital Marketing projects development by answering to programs execution issues with partner agencies. Capazoo (Montreal, Canada) Online Advertising Director 2007 • • Plan and direct online promotional and advertising campaigns to generate awareness and registrations. - Define inbound online advertising formats in line with the Interactive Advertising Bureau (IAB) standards. - Delineate ads behavioral and geographical targeting capabilities. Manage Customer/Provider relationships with partner agencies and third-party vendors. • Supervise editorial, design and development teams. Nurun (Montreal, Canada) Digital Marketing Account Manager- • • Coordinate B2C medium-to-large digital projects development of four Hospitality clients targeting NorthAmerican and European markets: - Serve as the main client interface on digital projects: clarify strategic and technical requirements, explain complex ideas and processes and manage client expectations. - Provide end-to-end project management and scope budget. Suggest, design and implement digital projects to increase return on investment (ROI) for Hospitality clients’ campaigns on national and international markets: - Implement geo-targeted video ads that increased page views per visitors by over 42% for the Tourism Quebec, Fall-Winter campaign- targeting France, Ontario, United Kingdom and USA markets. - Introduce geo-targeted banner ads that increased page views per visitors by over 24% for the Tourism Quebec Summer 2006 campaign targeting Ontario and USA markets. • Managed multidisciplinary teams of 15 employees between subsidiary offices in Atlanta (online media), Quebec City (production) and Montreal (design and project management). • Clients: ClubMed Americas, Contiki Holidays, Michelin Canada, Tourism Quebec. Marketel (Montreal, Canada) Internet Marketing Account Supervisor- • Joined as Account Manager then promoted to Account Supervisor based on strong operating, team leadership performance and excellent client satisfaction. • Primary coordinator and communicator of all Air Canada digitally based projects promoting rates and new routes launches on Canadian, US and international markets: microsites, landing pages, online advertising and contests. • Coordinate three online campaigns winners of the Internet Advertising Competition Awards (IAC): - Grand Prix 2005: Outstanding Microsite and the Best Airline Microsite - Grand Prix 2006: Best Airline Integrated Ad Campaign and the Best Airline Rich Media Online Add, - Grand Prix 2006: Outstanding Microsite • Provide support throughout all stages of project development to ensure that work is aligned with client’s strategic direction: - Run advertising tests that identified the most effective online environments and platforms to drive booking from local markets. - Recommend, select and implement an ad-server (Double Click) with Air Canada’s Marketing and Development teams that improved campaigns targeting capabilities. • Supervise cross-functional internal teams of 10 employees and freelance consultants: web designers, developer, copywriters and translators: - Hire a junior web marketing coordinator and one freelance copywriter. HEC International Business School (Montreal, Canada) Research and Teaching Assistant 2003 • Create and edit syllabus content by collecting information using multiple streams of data to assist Department of Management professor. Ogilvy Interactive (Paris, France) Senior Web Producer 2000 - 2002 • Joined as Web Producer then promoted rapidly to Senior Web Producer based on strong projects quality results and leadership performance. • Oversee web projects development and ensure that they meet the requirements, standards, specifications and guidelines outlined in a timely manner for seven high-profile clients: - Build excellent relationships with clients, understanding their business objectives that ensured partnership satisfaction. - Coordinate design and development of two innovate websites in Cold Fusion targeting urban youth. - Create and maintain web content, proofread, edit and manage with a consistent look and feel. - Review and assess web content regularly, make recommendations for changes that ensured account profitability. • Manage multidisciplinary teams of 5 employees including web design, technology, content, translation and quality assurance (QA). • Highest Budget managed: Altadis – 915k EUR (1,5M$ CDN) • Clients: Altadis, AirFrance, Clarins, Krys Opticians, eCortal, Kodak and Naïve Classique. The Net Group (Paris, France) Web Account Coordinator 1998 – 2000 • Primary coordinator of Business to Customer (B2C) web-based projects for four mid-large clients, targeting the French market: - Responsible for supporting the Management team throughout web projects life-cycles that ensured continued progress of client workflow: responding to daily communications, preparing meeting agendas, status reports, managing budget reports, coordinating with vendors. • Manage internal teams of 4 employees including web designers and developers. • Clients : CA Indosuez, Gerble, Fondation Gan pour le cinema, Ambassade du Danemark a Paris. EDUCATION • MSc, Master of Science International Management, 1999, HEC International Business School, Montreal, QC, Canada