Marion Tourrette

Senior marketing consultant working with organisations globally on their marketing automation strategy, implementation and management to help them deliver great customer experiences. A strategic thinker and hands-on executor, I have over 10 years experience in marketing in Australia and Europe, with 9 years experience in Marketing Automation and CRM.

** Industry experience and clients

I have delivered strategic, operational and tactical marketing consulting, managed significant implementations of marketing automation and their orchestrations across channels for various organisations, including one of the top 10 Australian banks, various leading Australian and New Zealand universities and financial institutions and insurance companies.

An experienced digital marketing & marketing automation trainer, I have delivered 150+ training sessions across industries and regions (Australia, Europe, Asia).

** Technology

Solid, hands-on experience and strong interest in MarTech: email, automation, CMS, CRM, content, SEO, advertising, social, sales intelligence, analytics, optimisation. I understand digital platforms and Marketing Automation in-depth and can get up to speed quickly with any other systems that you may have.

Marketo Certified Expert, Marketo Certified Consultant, and HubSpot certified at my previous roles.

** I can help you with:

Digital Marketing Consulting

• Designing, developing and executing end-to-end, cross-channel campaigns, including but not limited to email marketing & nurturing, blogging, SEO, content, online advertising, social media.
• Website management, landing page development.

Marketing Automation Strategy

• Setting you up for success with a complete marketing automation strategy: marketing and lead management process design and optimisation, data and segmentation, buyer personas, lead lifecycle, customer journey, content strategy, lead scoring, lead generation and nurturing, reporting and analytics.

Marketing Automation Implementation & Management

• Marketing Automation implementation: technical set up, data migration, lead scoring, reporting, campaigns, CRM integration (primarily SugarCRM)
• Marketing automation system auditing and optimisation, and rectifying failed implementations of marketing automation.
• Agile campaign design, build, reporting and optimisation: lead generation, nurturing, customer acquisition and on-boarding, re-engagement, renewals, up-selling /cross-selling, customer referral.

Marketing Training

• Workshops and advisory services (online and in person) to fully leverage marketing automation to drive the execution of your entire marketing strategy, from lead generation to multi-channel engagement, to customer cross-sell and advocacy.
• Marketing automation, lead management, digital marketing best practices, and technical aspects of marketing automation.
• Agency training, Train the Trainer workshops, growth hacking with Marketing Automation bootcamps.

** My profile

• Delivering digital marketing services in both English and French.
• Broad cross-channel digital skills: web, email, search, paid search, social ads, social media. 
• Solid, hands-on experience in a wide range of MarTech: email, automation, CRM, SEO, advertising, analytics and social.
• Deep understanding of the full customer experience and buyers’ behaviours and needs through the entire lifecycle.
• Master's degree qualified marketing specialist with an international academic background (Australia, France, UK).
• A pro at lead management and nurturing processes, sales and marketing alignment, auditing and fixing failed marketing automation implementations.

If you have marketing challenges, I'd love to hear from you.