Marissa Ryan
Chicago, Illinois, United States
-linkedin.com/in/marissaryan1
Summary
Marissa Ryan | VisualFizz
Search | Media | SEO SEM | Social | Content | Conversion Optimization | Digital Marketing
Hi There! I'm Marissa, a Search and Media Executive and Digital Strategist. I'm a founder, an entrepreneur, a
creator, a 'doer', an explorer, and an advocate for human rights.
I specialize in Digital Marketing Strategy and Search Advertising for businesses. I've worked with companies
of all shapes and sizes, from Fortune 500 companies with unlimited budgets to new tech startups and creative
agencies.
I have both in-house and agency experience in leading creative SEM and SEO campaigns. My diverse career
experiences and innovative, data-driven approach to marketing strategy allow me to put the "spark" back into
digital marketing.
I use my SEO and SEM powers for good to deliver superior results. I write captivating content that is fully
optimized for search. I help brands build up positive reputations and relationships, on social networks and beyond.
I work with brands, startups, entrepreneurs, and businesses that share my drive and passion. I am always
interested in learning more, digging deeper, and exploring new paths and methodologies.
I am driven. I am creative. I am curious. I am learning. Let's do some amazing things together!
Experience
Co-Founder, CMO
VisualFizz
Nov 2016 - Present (5 years 8 months +)
VisualFizz is a Chicago Digital Marketing + Branding agency focused on driving growth.
VisualFizz is a team of marketers who prefer to do things differently. Digital marketing shouldn't be
synonymous with "noise" online, and successful digital strategies simply can't be boring. VisualFizz
brings the emotional connection back into focus.
Buying decisions and brand loyalty often require more than one branded interaction. Is your messaging
perfected for each stage of the process? VisualFizz specializes in telling your brand's story in a way that
your audience will enjoy - and will be compelled to take action. By connecting the dots between what
makes your audience tick, we find the perfect opportunities to deliver targeted, multi-point messages
that convert.
VisualFizz specializes in Digital Strategies for brands that want to leave archaic, outdated, and
ineffective marketing strategies behind and move forward with Social, Content, Search (SEO), and
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Advertising strategies that engage audiences and create brand trust. We help brands navigate
the digital space in cost-effective, data-driven ways. Ready to do digital differently? https://
www.visualfizz.com
Web Development | Web Redesign | Landing Page Design | Growth Strategy | SEO Strategy | Social
Media Marketing | Content Marketing | Paid Search | Paid Social | Data Analysis | Creative Strategy
Search and Media Marketing Consultant, CMO
Marissa Ryan - Search and Media Marketing
Oct 2014 - Present (7 years 9 months +)
Offering guidance, direction, planning and execution of search and media campaigns for a number of
industries and brands.
Focuses include Branding and Brand Strategy, Media Planning and Buying, SEO, Paid Search / PPC,
Social Media (Paid + Organic), Content Strategy, Media Strategy for reputable and well-known brands,
such as:
// Home Depot
// Toyota
// American Cancer Society
// HP
// Chicago Cubs
// Kate Somerville
// Lancaster Paris
// Rogers & Holland
// Hilton
// Apartments.com
// B.E.T.
// Marriott
// Illinois Vehicle
// Zymo Interactive
// Deskpass
// Launch Wisconsin
// BusBank
// Valley Grinding & Manufacturing
// Rose Paving
Industries of experience include:
// Tech
// Manufacturing
// Software / SaaS
// Fashion + Beauty
// Health and Wellness
// Pet
// CPGs and Household
// Real Estate
// Restaurant / Food & Beverage
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// eCommerce
Head Of Marketing
Commoot
Jan 2019 - Jan 2021 (2 years 1 month)
Commoot brings “awareness to the road” by utilizing unused advertising space on the trailers of semitrucks, box trucks, and large vehicles. Graphic, eye-catching “billboard-like” ads are attached to trailers
through heat-wrapped vinyl or a ‘poster’ framing system. Commoot helps brands by supporting brand
awareness initiatives, as well as creating a stronger and more tactical campaign for clients. Beyond
becoming a new platform for OOH media, Commoot plans to innovate in a few other ways. Commoot is
one of the first platforms to allow quick and seamless OOH campaign creation through a marketplace
website.
Commoot is currently building proprietary technology that can track a very large amount of data through
camera technology, machine learning, artificial intelligence, and geographical information systems, and
more. Our technology can allow corporations, cities, and other organizations to make major decisions
more easily through the use of our data.
Head of Marketing responsible for creating Lead Generation Funnel Campaigns, Sales Materials,
Industry Data, Marketing materials for Board Meetings and Company Projections.
Founder, Entreprenuer
GREENcell Interactive Wordpress Development
Oct 2015 - 2018 (3 years 3 months)
www.greencellinteractive.com
Born from a Startup and transformed into an innovative digital agency, GREENcell Interactive is a
creative digital marketing group that thrives on delivering superior results in unforgettable new ways.
Standing out in today's world requires deeper, more meaningful conversations and organic, genuine
connections. Brands that connect with audiences on multiple digital levels have higher engagement
rates and reap profitable, sustainable growth online.
Our expertise includes:
On Page SEO and Content
Off Page SEO, Partnerships, and Link Building
Web Development and CMS Management
Social Media Management
Paid Search Management (PPC, Social Media Advertising, Referral and Email Marketing, etc)
Branding Strategies
Business Development and Strategy
Visit http://www.greencellinteractive.com to learn more!
SEM Coordinator
Vivid Seats
May 2014 - Apr 2015 (1 year)
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Analyze and optimize over 600,000 keywords across enterprise level paid search accounts on Google
and Bing
Develop and Execute Mobile Bid Strategy
Own and Optimize Display Remarketing ads, targets, and placements and compile reporting for account
Own and Optimize Search Remarketing keywords, ads, placements and targets and compile reporting
Manage Gemini - a Yahoo native advertising platform
Manage various third party search engine marketing accounts
Implement new Google and Bing platform features, such as Dynamic Search Advertising
Analyze and report on weekly Impression Share metrics
Assist in creation of new campaigns, ad groups, keyword variations, and ads
Implement account optimizations through internal management system
Daily use of advanced excel for in-depth analytical reporting
Inter-department communication to ensure best possible online user experience
Senior SEM Lead
The Plum Tree Group
Jun 2013 - May 2014 (1 year)
Lead SEM team manager with extensive experience in both eCommerce and Lead Generation
industries.
Managed over $150K per month in paid search spend on both Google and Bing networks and search
partners.
Collaborated with SEO and development team to provide best all-around Internet Performance for each
client.
Performed in-depth Data Analysis on large data sets, gleaning insight and making decisions based on
findings.
Extensive knowledge around KPI's, execution strategy, landing page optimization, and content creation
Specialized in optimizations of all accounts, including but not limited to:
Budget Creation and Prediction
Bid Management (based on chosen KPIs)
AB Testing
Keyword Research
Competitor Research
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Data Analysis
Google Scripts writing
Geo-Targeting
Device Targeting
Day Parting
Created and spoke to extensive reports on various platforms (PPT, Excel, Google Docs, etc) to report
account success
Experience with Management Software; such as Wordstream, Search Metrics, Adobe Omniture
Lead team in training sessions and weekly meetings to report SEM success to company directors
Managed international team resources' work flow and processes
PPC Specialist/Internet Marketing Account Manager
Blue Magnet Interactive
Oct 2012 - Jun 2013 (9 months)
Manage all aspects of eMarketing for a portfolio of hotel clients, including (but definitely not limited to!):
SEO - Keyword Research, Code Implementation, Organic Traffic Reporting, Competitor Audits, OnPage Optimizations, Link Building, Local Listing Optimizing, Content Writing, Email Marketing, and
Making Search Engines Happy
Social - Facebook (ads, widgets, and page management), Twitter, Trip Advisor, Pinterest, Google+,
Google Places, and Management Platforms such as SproutSocial
Online Travel Agencies - Work as the liaison between hotel properties and OTAs such as Expedia,
Hotels.com, Booking,com, Orbitz, and many, many more
PPC - Standard PPC day-to-day tasks; Manage $10K in PPC Spend in Various Markets on Both
Google and the YBN, Bidding Strategy Optimization, Keyword Research, A/B Testing, Ad Copy Writing,
Campaign Building, Market Research, Walk The Fine Line between Trademarked Brand Keywords and
Property-Specific Keywords, etc
Content Creation: On-Page Content Writing, Promotional Content Creation, Press Release
Management, Company Blog Posts, etc
Reporting and Direct Client Interaction with All of the Above Tasks
Digital/PPC Media Coordinator - Contract
AgencyMSI (rebranded to The Motion Agency)
Apr 2012 - Oct 2012 (7 months)
Worked as the PPC Specialist for large brands, such as Home Depot, Rogers and Hollands, Garage
Master, Lift Master, and many others
Managed over $500K in spend and the day-to-day search marketing activities across Google and
Bing search, display, and content networks; including campaign planning, keyword research and
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development, implementation, budget and bid management, ad copy testing, performance review and
reporting, and optimization of paid search campaigns.
Pull raw data and compile into comprehensive reporting on several platforms for regular client use;
Extensive use of Excel for reporting and analyzing
Review and analyze performance metrics in Google Adwords and Analytics
Collaborate with PR and Creative team to deliver a complete and successful market experience to client
Assisted in Social Media projects and client PR as necessary
Search Engine Marketing Intern
The Plum Tree Group
May 2012 - Sep 2012 (5 months)
Assisted in the management of over $100k/month in PPC spend across 20 Google AdWords and Bing
Search Marketing accounts
Collaborated with internal marketing team in creating engaging content for landing pages with a focus
on conversion optimization while also creating effective display advertising campaigns using advanced
retargeting strategies.
Created and managed display banners ads of various sizes using Adobe CS5.
Compiled data and produced reports to clients on a regular basis
Gained experience with marketing tools such as Wordstream and Mangento
Attained Google AdWords Certified Partner status while with the company
Achieved permanent position after successful internship.
Administrative Assistant
Wisconsin Public Service
May 2011 - May 2012 (1 year 1 month)
Created purchasing orders and work requisitions for outside vendors, both local and national
Worked directly with supply chain and various sub-companies within Integrys
Developed presentations and documents for company visioning and planning
Developed budgets and schedules for various departments and clients
Organized, planned, coordinated, and directed various company meetings and events
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Worked with various departments including supply chain, accounting, project management, and
facilities
Education
St. Norbert College
Bachelors, Business Administration/Marketing, Minor Degree in Digital Arts
In addition to studying marketing and business administration, I also minored in graphic design and web
graphics to further my knowledge and understanding of internet marketing and advertising.
I also was involved in several extra curricular groups and clubs, including a volunteer women's group
that focused on strengthening community involvement and women's studies. The Women's Group
worked specifically with the Women's Health Centers of Green Bay, the Special Olympics, and the local
homeless shelters.
I participated in the university's T.R.I.P.S. program, specifically the micro-finance volunteer project in the
Dominican Republic, in which my team and I learned about how microfinance can help poverty-stricken
communities grow and develop as well as help create senses of pride, responsibility, and credibility to
the communities that participate.
Dublin Business School
Semester towards a degree in, Global Marketing, International Business
Studied international business and marketing; volunteered with the Special Olympics Europe Eurasia,
participated in student global affairs.
Licenses & Certifications
Google Adwords Certification - Search Advertising - Google AdWords Certified
Skills
Branding • Business Strategy • Branding Consultancy • Media Planning • Media Buying •
Programmatic Media Buying • Web Marketing • SEO • SEM • Advertising
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