MARTIN MUIRURI GICHIMU
Kiambu Road, Kiambu- |-
OBJECTIVE
To endevour and apply knowledge, skills and experiences learnt in class and gained from other activity to
contribute towards positive growth and achievement of goals in the organization I work. Results-driven content
writer/Article writer with 3 years experience. Strong background in creating captivating content with trust and
authority.
EXPERIENCE
Adaptive Insights - Nairobi
August 2017 - December 2019
Content writer
Created content strategy for the company blog that attracted 8,500 new email subscribers within the first year.
Proofread and edited content.
Optimized old website content with up-to-date SEO guidelines and increased traffic by 15%.
Maintained content trackers and created monthly reports for management.
Ran social media accounts such as Instagram and Facebook and achieved a 12% increase in user engagement.
Compiled spreadsheets of businesses in the region with in-depth information for public display.
Collect data and gather content related images.
Liased with clients to understand the requirements and target audience for the content.
Developed and marketed the brand Image.
Track work flow among colleagues.
Help standardize company procedures to develop and publish content.
Team player with the ability to read and guide colleagues when necessary.
Plan and execute editorials and interviews that are engaging to target clients.
Train new staff on messaging and best prices related to content development.
Created and updated research capability profiles and research resource pages.
Upwork
January 2020 - To Date
Content and Article writer
Worked as a freelancer and delivered unique SEO content for individuals and firms.
Delivered projects prioritizing deadlines and delivered the highest quality.
Researched relevant information to support written content.
Creating case studies and white papers.
Writing SEO based engaging content.
Writing creative stories for games.
Worked on content strategies development to meet clients' needs.
Collect data and gather content related images.
Used Ubersuggest for keyword research.
Proficient in using Semrush for keyword research.
EDUCATION
Egerton University - Njoro
December 2019
Bachelor of science (Economics and Statistics)
Second Class Honors (Upper Division)
KCA University
November 2012
Certified Public Accountant - I
Njiiris School
December 2011
Kenya Certificate of Secondary Education
A-
SKILLS
Word Processing
Keyword Research
Formatting of Articles
Creating Original Content
Information Verification
Proofreading
Layouts of Articles
SEO- Optimization
Creative writing
LANGUAGES
English - Fluent
Kiswahili - Fluent
INTERESTS
Traveling
Reading
Writing
REFERENCE
AVAILABLE UPON REQUEST. - ""
