Mary Dernedde

MARY DERNEDDE S E N I O R M A R K E T I N G M A N A G E R Marketing Strategist • Partner Marketing • Digital & Product Marketing • Sales Enablement EXPERIENCE--linkedin.com/in/marydernedde About.me/marydernedde www.maryd328.wixsite.com/marydernedde EDUCATION SENIOR PARTNER MARKETING MANAGER Kollective Technology | January 2022 –October 2023 • Defined the go-to-market strategy for multi-channel partners, resellers and system • • • Bachelor of Science • University of South Carolina • Certification o f Adva nced Advertising • University of Maryland • • SKILLS Cloud, Security, Network & Mobile AI Analytics Applications/Solutions SaaS, VCaaS Management Event planning and execution Product Go-to-Market Channel/Vertical Management Communication Planning & Implementation Demand Generation Cross-functional Collaboration Stakeholder Engagement Budget/Financial Model Management Creative Design & Conception Data driven decision making Partner/Vendor Management Strong Risk & Conflict Management integrators with industries leading video collaboration; Cisco, Microsoft, Orange Business, British Telecom, Vimeo, Kaltura Success in working along cross-functionally teams; sales enterprise marketing, field marketing, finance, product and engineering. Aligning channel marketing efforts with revenue growth Collaborated with stakeholders, product/campaigns marketing, sales, and strategic partners to develop joint value messaging, product features, benefits and programs/campaigns Managed marketing budget to fund initiatives, content and co-marketing campaigns, partner MDF and programs to leverage and grow partnership pipeline and revenue in Americas, EMEA & APAC Analyzed key performance indicators such as lead generation, pipeline attribution and partner engagement utilizing data for future decision making Oversaw development of integrated co-marketing partner plans to drive strategic execution including PR/AR, social, customer case studies, win wires, newsletters, webinars, and co-branded partner marketing portal Developed the global events marketing strategy for 7 high-profile industry conferences and sales kick offs (on-site & virtual); Microsoft, Cisco, SAP, British Telecom, Orange Business Services SKO and Kollective Technology’s SKO and Tech Forums Delivered a portfolio of 8 corporate events ranging in budget from $500,00 to $1M Created an event evaluation process, collected feedback from attendees and stakeholders, resulting in an 15% Increase of overall attendee improved experience SENIOR PARTNER MARKETING MANAGER Benefitfocus (Contract) | October 2020 – January 2022 • Managed portfolio marketing programs (inbound & outboard) for broker and partner • • • • • • channels including campaign management, database, email, webinars, social media Negotiated with strategic partners to ensure equity in joint programs, campaigns, and marketing activities Managed and implemented partner events (In-person & virtual) within budget for high profile partners: SAP Saffire & SuccessConnect Assisted with annual Blue Cross Blue Shield customer advocacy program; logistics planning for annual event, grew approved references and product awareness Developed the launch strategies of partner APIs and data analytics for new growth, mobile usage, and revenue – worked closely with design, products, engineering, data, and sales teams Collaborated with cross-functional teams to develop and implement marketing strategies, developed KPIs, and reporting insights Led strategic marketing sales play efforts and executed tactical tasks, including: campaign overview, email cadence, goals, engagement KPIs SECTORS Fortune 500 Mobility Telecommunications Technology Security Software Mobile Applications SaaS Digital Workspace E-Commerce B2B, C2B, Retail, Global Technology Channel Marketing to SMB, Mid-Sized and Enterprise companies SOFTWARE HPC, DCG Lustre Parallel Storage Software Mac & PC User Microsoft Office Suite Collaboration Tools: Webex, Microsoft Teams & Slack SharePoint & Box Asana, Jira, Confluence, Wrike, Uberflip, SharePoint, Smartsheet CRM Email & Marketing Automation; Campaign Monitor, Kapost Eloqua, Marketo, Salesforce, Canva Dashboard Metrics Cloud, IoT & Mobile Applications Workspace One/Intelligent Hub Cvent Meeting & Event Software Google Analytics Social Media: LinkedIn, Facebook Twitter & Networking Blogger (AT&T) EXPERIENCE SENIOR PRODUCT MARKETING/TRANSITION MANAGER PRO Unlimited (Contract) - Nike Technology Operations | October 2018 – September 2020 • Led the implementation of secure product launches through to completion. Including • • Digital workspace - VMware Workspace ONE/Intelligent Hub, Slack, JAMF Cloud app virtualization, Cvent Software for Nike Meeting & Events, implementing Tech Ops engagement fairs, and launch of remote collaboration tools - Slack, Workvivo and Zoom Advised business and technology stakeholders, program managers, mobile engineers, network security and technical teams to create the product/solutions messaging, positioning, vision, and desktop/mobile download success that aligns the customers journey and invokes engagement and enrollment Developed messaging, communications, and digital content preparation for multiple departments to drive projects from idea to execution. Included the following; Digital content, webinars, social media, and events/roadshows SENIOR PARTNER MARKETING MANAGER Intel/McAfee Security | March 2017 – September 2018 • Launched top tier ISP/Mobile carrier accounts; created and managed financial model • • by working directly with Enterprise & Federal Government sales, finance, legal and cross-functional stakeholders Developed co-branded content assets: partner website, online flow, app store, google analytics, search, and user experience Presented quarterly strategic marketing plans, and alignment of delivering products to partners, assisted in driving the pipeline to achieve sales goals and quarterly business reviews MARKETING CONSULTANT Intel | January 2016 – March 2017 • Executed joint campaign strategies by collaborating with multiple stakeholders to drive all aspects of campaign development; worked with OEM alliance managers, vendors, and cross-functional teams • Organized events and tradeshows for Lustre* and sales team. Including OEM sponsorships, social media, presentations; Intel Connection • Wrote content for global digital campaigns including website, events, e-Books, video, emails, landing pages and nurture workflow • Advised clients on digital marketing, product management, user experience and strategies to improve customer acquisition, conversation, and retention rates PRODUCT MARKETING & DIGITAL MARKETING MANAGER AT&T Mobility | January 2009 – October 2015 • PREVIOUS EXPERIENCE AT&T Wireless/Cingular/McCaw Cellular One Marketing Manager National & Pacific Northwest Small Business Team (Marketing Communications) Marketing Manager for Pacific Northwest (Promotions & Merchandising) District Field Marketing Manager (Oregon/SW Washington) Offer Manager National Wireless Association Program/B2B Promotions (Enterprise Marketing) Indirect Dealer Sales l Manager (Region/SW Washington) • Executed the launch and customer life cycle of 9 mobile applications within global and national B2B, B2C and SMB channels Directed development of collateral, digital content asset management, webinars, partner case studies, white papers, FAQ, sales and channel training and ROI calculations • • Accurately forecasted for an $8M marketing and events budget • Led cross-functional team communications, competitive market analysis, and influenced the product roadmap. Executed lead nurturing campaigns using Eloqua, sales funnel creation by generating qualifying MQLs into SQLs • Managed the AT&T Exclusively Business (AEB) SMB customer affinity program. Executed monthly mailings to a digital personalized portal and sales tool kit for new and existing customers. Increased contracted customer base by 40x within 6 months Spearheaded external planning for strategic mobile application programs Including: yearly marketing plan, events, vendor contract negotiations & budget ($4.5M)