Mary Rose Taruc

Mary Rose Taruc Cluster 4 1G Cambridge Village Cainta Rizal Mobile Numbers: - Homephone Number: - Email Address-skype id: maryrose894 ________________________________________________ OBJECTIVE: To enhance and utilize my abilities and knowledge acquired while embarking a career where I could grow and at the same time contribute to the development of the company. SUMMARY OF QUALIFICATIONS:  Knowledgeable in Microsoft Office Applications such as Word, Excel, PowerPoint and Outlook.  Knowledgeable in using SEM software such as Adwords Editor,Salesforce Application and Analytics  Experienced in using Google Analytics, Google Mobile Advertising, Google Places, Google Webmaster Tools, Crazy Eggs, Optimizely, Google Tag manager  Basic knowledge of HTML, Web Development  Possess excellent team management, strong leadership and organizational skills  Excellent in verbal and non-verbal communication skills  Detailed oriented and excellent analytical skills  Versatile, hardworking and highly dedicated professional  SEO tools, SEOMoz,buzzstream, outreacher, Authority Labs and webmaster tools, detox tools  Remarketing Experience  Google Shopping Experience  Youtube Video Marketing  Facebook Marketing  Linkedin Marketing  Replatforming  Conversion Optimisation PROFESSIONAL EXPERIENCE:  ACSI Group of Companies August 2015-April 2016 Digital Marketing Coordinator Key competencies          Execute digital advertising campaigns, including SEM/SEO and display/retargeting campaigns with a focus on delivery of results Monitor and optimise digital advertising including campaigns and creative performance through creative rotation, optimisation, split testing, associated reporting and tracking etc. to achieve higher ROI and lower lead generation costs Report in detail on the planning, testing and success of all campaigns Execute, measure, optimise and report on email programmes including segmentation, production and distribution of emails Execute the social media plan including content, posting and community management in line with social media strategy and policies Execute the content strategy including creating, curating and publishing content in line with the brand and target audience requirements Protect and improve the public knowledge and perception of the Britex and Rug Doctor brand Identify and implement opportunities to cross-sell and up-sell additional products and services into Britex and Rug Doctor’s client and contact databases Contribute to the planning and production (or coordinate the production of) copy for Britex and Rug Doctor’s website, CRM programs, product literature, e-mail marketing campaigns and other digital ad hoc projects Areas of responsibility Key Performance indicators SEO/SEM On-page & technical optimisation  Optimise website’s meta data, images, internal linking to ensure it is relevant to target keywords enabling search engines to accurately crawl your website and amendments of any warnings or errors whenever required  Increase organic search of brand online through Link building  Seek to build high quality links from relevant directories, forums, blogs and industry sites to position website as an authority in category Google+ Local optimisation (formerly Google Maps)  Optimise your Google+ Local listing/s to give website the best chance of ranking within the Maps section of the search results Directories  Build Britex authority online by submission to directories, forums and bookmarking/review sites. Weighting 30% Analysis and Reporting Content Management Social Media Google Analytics  Monitor and track Britex/Rug Doctor Google analytics account to determine website and social media traffic to maximise digital advertising spend and activities  Analyse and optimise website traffic to increase reach to acquire new customers while maintaining current customers  Evaluate cost effective promotions and campaigns Reporting  Monthly and weekly reporting on all digital platforms to enhance website traffic and increase brand awareness online  Regularly reporting of competitors activity and new trends and forecast in digital market  Assist Marketing Manager as required Content creation & recommendations  Continually seek to create new and relevant content for all digital mediums including: website, blog, social media  Build content to add credibility, incite search engine crawling and generate social shares and link building opportunities. Website  Manage website content, ensuring website content is up to date and in line with brand guidelines  Uploading images, videos, copy, competitions and online events  Integrate digital voice to maximise and leverage off line activities Newsletters  Plan and distribute electronic mail  Maintain customer database  Recruit new subscribers to database Facebook/YouTube  Build and execute social media strategies and campaigns including: hashtags and key search  Develop and maintain social media voice to create clear social media identity adhering within brand guidelines  Update social media daily including quick response to customer queries Bloggers  Build blogger outreach database and develop relationship with bloggers to increase trial within bloggers and increase brand awareness online  Researching and writing engaging, relevant content for website blogs and blogger PR 30% 20% 20%  League of Extraordinary Women Australia From: April 2015 – August 2015 Position: Digital Marketing Coordinator PRINCIPAL ACCOUNTABILITY STRATEGY RESPONSIBILITIES ● Develop a new digital marketing strategy to boost the online profile of the League of Extraordinary Women, Run the World and Female Entrepreneur Awards. One strategy per project and they must all overlap and drive traffic between the websites. ● Review our current websites (LOEW, RTW) and advise changes to be made to meet digital marketing targets. ● Complete management of our social media platforms including Facebook, Instagram, Twitter, LinkedIn and Pinterest across the brands. ● Research, curation and posting of social media content. ● Working with the graphic designer to produce quality and on brand images for all social media platforms ● Developing the social media strategy and adhering to it to ensure we have the best content in our space ● Setting goals and monitoring google analytics and metrics across platforms and reporting on them on a weekly basis ● Come up with inspiring and on brand video, social media and marketing campaigns for all brands and working with the relevant people to deliver them effectively ● Being abreast of all the latest digital media and marketing trends and implementing them across the brands ● Ensuring there is one consistent message for each brand across all its marketing platforms ● Utilise tools such as Google Display Network, Power Editor, Dark Posts, Crazy Egg etc to capitalise on our marketing strategies ● Identifying keywords for SEM, SEO, PPC marketing strategy. ● Working with our PR Partners to capitalise on the PR we currently receive ● Weekly meeting with Marketing & Events Coordinator, Social Media Coordinator & GM to review how plan and how / if targets are being met ● Research alternative online portals for our events to be advertised via. Eg MeetUp, LinkedIn Groups etc. Work with the Events Coordinator to ensure our events are up on these portals as per the events schedule EMAIL MARKETING ● Design and development of our e-newsletters across the brands. Developing and following the schedule for the e-newsletters to align with the overall digital marketing strategy. ● Research appropriate content for EDMs. Setup project in Basecamp to collate info ● Send one global EDM per month ● Send one member only EDM per month with special member only content ● Devise a welcome series of emails for each brand and implement them. ● Monitor open rates & links clicked to review what content is the most popular. ● Monitor unsubscribe rates YOUTUBE ● Share League videos of our events via YouTube channels ensuring links back to our website ● Interact with and “follow” relevant YouTube channels to source content for social media platforms and blogs ● Monitor engagement on YouTube Channel ● Work closely with our Videography Interns to utilise League videos to best effect LINKEDIN ● ● ● ● ● ● ● ● BLOGS ● Research inspirational and engaging content for members only LinkedIn Group Clean up the group Ensure Crusaders have admin access and are a part of it Monitor LinkedIn group to ensure only current members are allowed entry. Remove those who are not current members Monitor requests to join. If not members, send the “Become a Member” email Start interesting and engaging discussions in the group Ensure comments are responded to within 24 hours Invite new members to join the group Update the weekly blog schedule in Basecamp to ensure it’s current with co-founders and Crusaders included ● ● ● DIGITAL MARKETING ADMINISTRATION ● ● ● ● ● ●  Follow up Crusaders & co-founders for their weekly blog contribution Research appropriate images to add to the blog Upload to the blog on a weekly basis as per the schedule in Basecamp Any administration as and when required Utilise Basecamp for all communications with other team members Be available for training Share resources with other members of the team Write reviews on different digital marketing ideas and share with League community Work closely with the Social Media Coordinator to ensure consistency amongst marketing and social media strategy ShoutWeb Strategy Asia Corp 2606 Raffles Corporate Tower Emerald Avenue Ortigas Pasig City Digital Marketing Manager - January 2013- August 2014 Duties and Responsibilities:                           Data Reporting and Analysis. Run report to understand performance of various marketing campaigns. Spot trends, opportunities, and problems and respond proactively. Reviewing query reports to determine if keywords are relevant or irrelevant to client website. Campaign Optimization. Use a cutting- edge bid management tool to manage keyword bids and improve campaign performance. Manage online search engine budgets to defined cost per acquisition metrics. Perform keyword research in coordination with client objectives to optimize existing content and uncover new opportunities. Build new pay-per-click search campaigns. Create effective text ads and structure accounts properly. Check landing pages to make sure it is relevant with keywords. Meeting all task deadlines and maintaining high client retention rates. There is an expectation that you provide daily updates with Shout Web Strategy. On a daily basis please make yourself available directly for Skype calls, phone calls and email correspondence for work updates and any necessary training with Shout. Being proactive by contacting Shout Web Strategy if you require any information or clarifications (by email or phone). Liaising directly with Shout Web Strategy staff on a daily basis to complete task related work. Complete Web Marketing campaigns: Set up and management of Search Engine Optimisation campaigns Complete Search Engine Marketing Campaigns: Set up of and management of Google Adwords campaigns Generate SEO sales proposals as required Account management of Shout web marketing clients. SEO set up and management; Keyword research & analysis Setup and maintenance of SEO campaigns Uploading on page optimisation tags Content upload to websites Use only white hat internet marketing techniques Link building management Manage submission of content towards external networks         Set up and manage Google PPC campaigns Website quality and technical checks Installation and error management of Google Web Master Tools Advanced skills in website diagnostics. Able to identify and suggest correction to issues relating to the site to improve the on-page optimisation issues. Manage and complete tasks within workflow systems Set up of monthly SEO reporting Liaise all communication with account management Understanding of HTML and CSS Experience with Content Management Systems such as Wordpress, Joomla, Wordpress etc. Understand and use these systems to update content and Meta tags. Office Manager - January 2013- August 2014  ShoutWeb Strategy Asia Corp 2606 Raffles Corporate Tower Emerald Avenue Ortigas Pasig City Responsibilities: potential conflicts from team members that may put Shout in any risk, team member attitude and behaviour Remote Staff – SEO Manager, SEM Manager, Website Developer Duties and responsibilities:                      Generate SEO sales proposals as required Account management of web marketing clients. SEO set up and management; Keyword research & analysis Setup and maintenance of SEO campaigns Uploading on page optimisation tags Content upload to websites Use only white hat internet marketing techniques Link building management Manage submission of content towards external networks Set up and manage Google PPC campaigns Website quality and technical checks Installation and error management of Google Web Master Tools Advanced skills in website diagnostics. Able to identify and suggest correction to issues relating to the site to improve the on-page optimisation issues. Manage and complete tasks within workflow systems Set up of monthly SEO reporting Liaise all communication with account management Understanding of HTML and CSS Experience with Content Management Systems such as Wordpress, Joomla, Wordpress etc. Understand and use these systems to update content and Meta tags. Complete link profile analysis Assigning different articles to writers Complete On-Page and Off page analysis    Complete Backlink Analysis Client Outreach Strategy – finding relevant blogs and website owner for Outreach Preparing Complete SEO Reports iZone Technologies : PPC Manager 8th Floor Emerald Avenue Ortigas center Pasig City  Duties and Responsibilities:       Supervised the optimization of campaigns of a team of 6 to attain optimum performance from client's allotted budget Develop detailed Adwords campaigns proposals for key advertisers. This includes developing keywords, advertising texts, bids, placement sites, and other campaign parameters/features suggestions Optimize keyword lists and ads in order to identify opportunities for improved performance and to help maximize advertisers’ ROI. Monitor and analyze key clients campaigns’ strategy and performance data and suggests improvements that will increase campaigns’ return on investment Serve as an advocate for our region’s advertisers and use my expertise to help improve AdWords to meet their needs Manage client advertising accounts by responding to inquiries by phone and email. PPC Marketing Responsibilities  Keyword research and refine. Performance tracking and bids monitoring  Ads testing and tuning  Filtering keywords and weeding out non performing keywords  Daily testing of ads to ensure lower cost and better ROI  Changing the actual websites use  Editing website content so that high quality score will be achieve  Competitors analysis  Indepth keyword analysis and campaign tweaking  Adjusting bids to achieve maximum performance of the campaign Mobile Marketing Responsibilities  Create Campaign using Paid Search  Design Wordpress Site for Pay per Call Campaign  Extensive Research on different Strategies use for successful Mobile Advertising Free Lance Affiliate Marketer Clickbank, Plimus, , Commision Junction, Linkshare, Avangate USA February 1, 2004 – 2011 I do optimization of client websites in order to achieve greater results in various search engines. Staying up to date with the latest techniques in SEO and internet marketing such as link building, competitive analysis and research. Being one of the highly skilled and experienced Link Builders. Responsibilities: • Social Bookmarking Submission - Submitting webpages’ url to social bookmarking sites to increase website traffic or visitors and popularity. • Article and Press Release Submission - Submitting created articles and press releases from content writers to article and press release accepting sites to have quality backlinks. • Forum Posting and Blog Commenting - Commenting on relevant conversations with link/s on blogs and forums to get backlinks. • Link Wheeling – Creating group of links coming from different blogs, web 2.0 properties, bookmarks and feeds pointing to a specific landing page, so to pass high quality link juice from more established websites to clients’ blog or websites. • Directory Submission - Submitting website link domain to websites directory to increase popularity and traffic. • Authority Sites Account Creation – Creating profiles on high PageRank authority sites to gain high quality backlinks. • Pinging - Pinging clients’ sites or blogs to ping servers to draw search engine crawler’s attention for faster indexing of contents and backlinks. • RSS Feeds and Search Engine Submission – Submitting clients’ blogs RSS Feeds and URLs to RSS Feeds and search engine accepting sites for faster indexing of contents and backlinks. • Guestbook Posting – Leaving comments of websites’ guestbook with link/s to get backlinks. • Keywords or Key phrases Research - Tracking keywords or key phrases query searched by search engine users (Google, Yahoo and Bing) that has fewer competitors or keyword analysis. • Rank Checking – Tracking the search engine placement of clients’ site keywords on a monthly basis. • Website Analysis - Determining website popularity (Page Rank Check), Alexa Rank, tracing depth backlinks, spying meta-keywords used by competitor, webpages indexed by Google, Yahoo and Bing, tracing all URLS from website itself. • Blog Creation - Creating blogs to blogger.com, wordpress.com, typepad and self-hosted blogs using FTP Site Admin - Assisting webmaster to organize the structure of the sites (self-hosted blog), creating quality meta-keywords, searching for the best suited template, installing plug-ins, and more. • Define detailed weekly/monthly reports of link building activities and track progress.      Website code & on-page optimization plan Keyword research & marketing review Review and update of website content to reflect specific marketing & keyword goals Promotion plan using high quality new content to generate links from social media, industry insiders And article marketing Progress review CERTIFICATION: Google Adwords Certified Individual Google License:- Google Analytics Certified Individual – Certificate #- EDUCATIONAL  Bachelor of Science in Mathematic Major in Computer BACKGROUND: University of Santo Tomas , Espana, Manila Consistent Varsity Scholar  Maguinao Cruz naDaan High Schooll Bulacan Consistent Honor Student PERSONAL INFORMATIONS: Birthday: October 15, 1973 Age: 41 Nationality: Filipino Religion: Catholic Height: 5’5 Marital Status: Married REFERENCE: Helen Mendoza HR Manager –Redfords/Shoutweb Asia Corp Mobile #: - Vicki Tran Shoutweb Account Manager-Margaret Mai ACSI Digital marketing Manager-