Maryam Atoyebi

 ATOYEBI MARYAM Guigues Avenue, Ottawa - Themalikahmaryam.com | +1(343)- PROFESSIONAL SUMMARY A dependable and talented writer and editor with over five years of experience in writing compelling articles for digital publications and directing content marketing campaigns for brands like Guinness and Ciroc. Skilled at engineering editorial strategy across social media and website platforms. Able to adapt to multiple Content Managing Systems and utilise Google Trends to curate SEO-complaint content. EXPERIENCE Managing Editor Oct. 2019 till date Eat Drink Media Oversee daily editorial duties and direct routine content strategy such as the Ramadan 2020 Editorial Campaign on the website. Produced articles reporting the COVID-19 pandemic by conducting interviews with chefs, vendors and industry insiders. Developed the site’s official style guide for writers, editors and contributors on the platform. Implementation of quarterly editorial strategy for the website to maintain organized, high-level content direction system Development and production branded content for digital marketing campaigns via newsletter marketing, social media copywriting, and custom articles Commissioning, editing and publishing weekly articles submitted by contributors Publication of well-researched articles, reports and newsletters on Lagosian gastronomy and restaurants Freelance Writer and Editor Feb 2018 till date ZUMI Nigeria| Feb 2018 - Oct. 2019 Recruited and trained entertainment writers, lead editorial direction for the website and social media categories, and scripted copy for social media videos. Drafted weekly editorial performance using Google Analytics and IO platforms Commissioned and published articles and carousel posts on the website and Instagram respectively. Curated relevant videos and developed video script for visual content Collaborated with the social media team to compile SEO articles and topic for evergreen articles MTV Shuga Naija | 2018 Conducted real-life research on reproductive health and gender-based issues to ensure the authenticity of articles Coordinated with the social editor to analyse and adapt story titles to suit new episodes. Big Cabal Media Dec. 2015 - Nov. 2017 Staff Writer: Created entertaining and visually-engaging content for Nigerian millennials daily on Zikoko.com via written and visual media. Crafted original articles and listicles that aligned with the site’s editorial standards Created sponsored content for brands like Maggi Nigeria, Tecno, Orijin and many more Interpreted briefs for sponsored content and drafted press releases Collaborated with video producers and the social media team EDUCATION B.Sc Biochemistry | 2013 University of Ilorin, Kwara State SKILLS Content & Media Writing SEO Management and Digital Marketing Social Media Proficiency Content Strategy & Development Google Analytics Proficiency with CMS systems e.g WordPress and Squarespace