Melissa Rada

Melissa Rada P:- E:- W: melissarada.com LinkedIn: linkedin.com/in/melissarada/ Profile Self-driven, detail-oriented Marketing and Communications Specialist offering a proven track record in devising and implementing successful campaigns. Includes a thorough understanding of different marketing tools and methods with both digital and traditional channels. Education Durham College, Oshawa, ON Digital Media Management, Graduate Certificate • Capstone: Girls Inc. Campaign • President’s Honor Roll 2018 - 2019 Music Business Management, Advanced Diploma • Independent Study: Digital Music Marketing • President’s Honor Roll 2015 - 2018 Skills • • • • Proficient in Hootsuite and Facebook Business Suite Well-versed in Photoshop and Canva Working knowledge of WordPress Experience with Google Analytics • Skilled with Microsoft Office (Word, Excel, PowerPoint, and Outlook) • Proven leadership skills and sound judgement • Works well on a team or independently Professional Experience Port Perry BIA Port Perry, ON Marketing Coordinator Oct. 2019 – Present • Manage all communication and marketing channels including phone, email, social media, monthly newsletters, and website • Develop and execute high performing content strategies across multiple digital platforms resulting in an 154% increase in social media following and 72% more engagement over 12 months • Initiate paid and organic campaigns on social media to boost engagement and awareness of businesses in Downtown Port Perry • Routinely update WordPress website that I designed and developed with events and shifting members • Maintain and build relationships with local business and property owners, along with partner organizations • Coordinate special events to attracts visitors and locals to downtown core, including strategy, booking talent, keeping budgets, reporting, and marketing via traditional and digital methods Scugog Arts Port Perry, ON Operations Manager/Programs Coordinator May 2021 - Present • Coordinate and manage general programs that broaden awareness and fill arts need in community • Organized annual Culture Days programming, delegated tasks to coordinator, redesigned webpage, developed content strategy, created content, and ensured all required permits are submitted to township • Trained staff to use digital tools such as WordPress and social media • Organized and managed the Mural Marathon that raised over $23,000 including attracting multiple sponsors, developing the fundraising framework, liaising with third-parties, organizing the people, developing and executing a marketing strategy across traditional and digital channels, tracking progress, and strategizing how to increase fundraising success going forward Independent Port Perry, ON Digital Media Specialist May 2018 – Present • Manage Facebook and Instagram accounts based on client needs • Utilize Photoshop and Canva to create high-quality content • Make updates to website (WordPress, Squarespace, and Shopify) • Offer digital media consulting to boost client’s overall digital media presence • Devise strategies, content calendars, and campaigns that can be executed promptly to targeted audiences Scugog Arts Port Perry, ON Culture Days Coordinator July 2019 – Oct. 2019/July 2020 - Oct. 2020 • Obtained commitment to participation from a wide variety of presenters, musicians, and volunteers • Created and executed a detailed marketing plan on multiple digital channels • Organized all programming, including in-person and virtual content • Worked with the township and health department to ensure all permits were obtained and guidelines • • followed in accordance with COVID 19 restrictions Coordinated video shoots including talent, videography, and promotion Recognized by Ontario Culture Days organization in ‘Day In The Life’ series Harmony MedSpa Oshawa, ON Social Media Manager Oct. 2019 – Mar. 2020 • Developed and executed social media strategies and paid campaigns to increase engagement with targeted audiences via Facebook and Instagram • Increased followers by 80% within 5 months • Generated content on products, treatments, and other relevant trends and techniques Durham College Oshawa, ON Digital Marketing Assistant Oct. 2018 – Apr. 2019 • Created bi-weekly analyses comparing social media presence of competing colleges • Wrote draft copy for Facebook, Instagram, and Twitter • Assisted senior staff with research on industry topics, platforms, and guidelines Canadian Musical Reproduction Rights Agency Intern • Organized and filed client statements • Transferred and processed license requests to new data system used internally • Worked diligently on projects assigned by supervisor Toronto, ON Sept. 2017 – Apr. 2018 Volunteer Experience Hostess/Doors, Re:Wind Benefit Concert – Re:Sound September 2018 Lead Registration and Street Team Manager, Scugog Summer Jam July 2017 Toronto, ON Port Perry, ON Delegate and Band Registration, Canadian Music Week April 2016 and 2017 Toronto, ON Assistant Technician, Riot Radio, Durham College September - December 2015 Oshawa, ON