Contact
- (Home)-
www.linkedin.com/in/metteschirmacher-mayland-
(LinkedIn)
Top Skills
Online Marketing
Marketing Communications
Social Media Marketing
Languages
Swedish (Elementary)
Mette Schirmacher Mayland
E-mail marketing, Marketing Automation & E-commerce freelancer
Copenhagen
Summary
I am a result oriented and curious marketeer, who's interested in all
aspects of the marketing field.
My approach to the different areas of marketing is creative and
analyzing and I like working online as well as offline while giving the
customer a personal experience with the purpose of creating brand
preference, loyalty and a strong relationship between the customer
and the company.
German (Professional Working)
English (Professional Working)
Experience
Certifications
Mayland Marketing
Freelancer
Sitecore Certified Technology
Specialist
Sitecore Certified Marketer
March 2021 - Present (1 month)
https://www.mayland-marketing.dk/
As a freelancer with expert knowledge within digital communication I will be
able to help on a strategic as well as an execution level within follwing areas:
- Marketing Automation
- E-mail Marketing
- E-commerce projects
- Lead generation
And a lot more (please check out the rest of my LinkedIn profile)
PostNord Logistics A/S
Business Development Consultant
March 2021 - Present (1 month)
Copenhagen
Theis Vine
Acquisition & Loyalty Manager
February 2019 - February 2021 (2 years 1 month)
Charlottenlund, Region Hovedstaden, Danmark
- Identifying and keeping track of customer journey
Page 1 of 4
- Loyalty program responsible
- Marketing Automation setup
- Collecting data and analyzing digital perfomance
Skills within following platforms:
- Loyalty Lion
- Shopify
- Klaviyo
- Zaius
Peter Justesen Company A/S
Digital Retention Manager
October 2013 - February 2019 (5 years 5 months)
Hellerup, Denmark
- Responsible for webadministration such as building landingpages, setting up
personalized content etc.
- Responsible for the email marketing programme which includes:
* Email marketing automation
* Campaign planning
* Creating email content
* Split testing etc.
* Measuring and collecting data from email campaigns
- Webshop administration:
* User support
* Implementing campaigns and content in the CMS
* Campaign statistics/evaluation
* Webshop space management including marketing automation
- Projects I've been involved in:
* Project manager on the integration of a new email and marketingautomation
platform
* Relaunch of webshop
Completed courses:
* Sitecore Certified Technology Specialist (CMS)
* Sitecore Certified Experience Marketing Specialist (DMS)
Page 2 of 4
* HubSpot Inbound Certified
Personligworkflow.com
Communication- and Marketing coordinator
January 2013 - August 2014 (1 year 8 months)
Copenhagen Area, Denmark
- Responsible for the email marketing programme which includes:
* Email campaign planning
* Creating email content
* Testing email campaigns. Including split testing etc.
Social media marketing on Facebook and Linkedin
Completed courses: Email Marketing by Christina Klitsgaard http://
christinaklitsgaard.dk/
Trends To Buy
Student Assistant
August 2012 - June 2013 (11 months)
- Online marketing coordination
- Email marketing
- Social media marketing on Facebook
- Responsible for updating the webshop with new products in the CMS
BO-VEST - Boligsamarbejdet på Vestegnen
Communications Intern
September 2012 - January 2013 (5 months)
Glostrup, Denmark
- Writing articles for the company newsletter and website
- Updating the company website with different information (using the Sitecore
platform)
- Project manager and responsible for the development of a online platform for
residents
- Daily Media Monotoring
JEWLSCPH
Student Assistant
December 2010 - March 2012 (1 year 4 months)
- Online marketing coordination
Page 3 of 4
- Social media marketing on Facebook (page administration and Facebook
adds)
- Managing Google Adwords
- Webshop administration (updating with new products etc.)
- Exhibitions, shows and other customer related activities
- Visual merchandising (responsible for the showroom decorations etc.)
Georg Jensen
Student Assistant in Visual Merchandising
January 2008 - November 2010 (2 years 11 months)
- Forecasting
- Exhibitions (planning)
- Visual Merchandising (decoration of stores, exhibitions, showroom etc.)
- Coordination with the company stores world wide
Education
Copenhagen Business School
Master, International market studies and german · (2011 - 2013)
Copenhagen Business School
BA ling.merc., International business communication (marketing and
german) · (2008 - 2011)
Niels Brock
Academic profession, Marketing/Marketing Management,
General · (2006 - 2008)
Aurehøj
High School, Language · (2000 - 2003)
Page 4 of 4
