Michael Chernobrod

We help companies make digital products and services that are used by people. Through strategy, design and technology, we craft experiences that create meaningful digital products and services across web, social and mobile. Contents 02 26 Introduction 03 How We Work 05 Our Clients 07 What We Do 10 Case Studies 12 GetTaxi 13 Culver Academies NextBio 17 Amdocs 19 Silo 21 Terminal 23 15 Contact Us 25 03 26 Introduction Based in San Francisco, D.Workz Interactive is a design and development firm driven by individuals who share a passion for creating great ideas and translating them into engaging, intelligent and innovative experiences. Introduction 04 26 Our philosophy is simple: Curiosity, creative freedom and quality work guide everything we do. Enter D.Workz Solving problems together We aim to make complex simple D.Workz is built with deep passion for tech innovation, a profound love for market insight and a growing team of hard working professionals with an iron will to make a difference. Think of us as an extension of your team a multidisciplinary group of talented and highly creative digital strategists, designers, producers, animators, coders and technologists. Successful creative joint ventures mean valuing everyone’s contribution. You never know where the next innovative solution will come from. Client, partner or colleague, each person on the team is considered an important influencer. The challenge becomes bringing the best of those ideas together into products your customers want to use. With over a decade of innovation and exploration in the digital medium behind us, we are equally versed in creating online campaigns and promotions for established brands, partnering with other agencies to concept and develop innovative technology projects, design intuitive user interfaces for next generation media and mobile devices, and enable startups to define and achieve their business goals. 05 26 How We Work There are two ways of looking at process: through a project lens (managing schedules, milestones, deliverables, meetings and communications) and through an engagement lens (discovering, analyzing, strategizing, and ultimately furthering overarching business goals and ideals). At D.Workz, our process is at the heart of everything we do, as we believe it enables us to manage both engagements and individual projects successfully. How We Work 06 26 Evaluate. Design. Execute. We incorporate the evaluation, design and execution phases into every solution we approach where they’re needed in the process - not according to some pre-determined plan. Evaluation happens at the beginning of a project, and then again at the very end ― and sometimes at the end of different phases. Research of all kinds falls under evaluation, as do usability testing and traffic analysis. Design here doesn’t mean visual design. It includes high-level project strategy and proposals for publicfacing and back-end features related to project. It also includes the design of tactical plans for project execution and the design of processes for long-term management of product. Execution refers to all the things we do to turn strategies and concepts into reality: wireframes and prototypes, visual and interactive design, technology development, and so on. Keeping the process transparent and iterative means you’ll always know when and why researching, brainstorming, concepting, sketching, designing and programming occur. 07 26 Our Clients Many of the companies we work with are already established or becoming leaders in their industries. These clients rely on us to create their digital assets because we meet and exceed their expectations time and time again. Our Clients 08 26 Terminal Our Clients 09 26 What our clients say about us “D.Workz has shown that they can systematically analyze the needs of our clients, understand their target audiences and help us design state of the art web-based products.” Ilya Kupershmidt Co-Founder and VP of Products at NextBio “D.Workz has been outstanding in providing the resources through which Culver stories can be told effectively.” Bill Hargraves Director of Strategic Communications at Culver Academies “D.Workz is good at what they do. Really good. But what I like most is their chameleon-like abilities in multiple environments ― web, mobile, branding. They’ve handled several of our projects, and you can bet I’ll be calling them again.” Shahar Smirin Founder and CEO at GetTaxi 10 26 What We Do We combine our expertise in UX/UI design, front-end coding and back-end development, system architecture and hosting to make the most powerful and influential experiences possible across web and mobile. What We Do 11 26 Are you an established brand looking for fresh ideas and guidance in the interactive space? An ad agency that needs an innovative online extension of a print or broadcast campaign? A funded startup looking for a partner to help guide and execute your big ideas? We work in all of these capacities and more. We thrive on creative and technical challenges and from making creative ideas work. Strategy Design Technology We uncover unique opportunities to connect companies and their audiences in the evolving digital landscape. Our user-centered approach to design leads to seamless interactions and branding across the digital ecosystem. We combine proven methods with the latest technological advancements to deliver front and back-end solutions. • • • • • • • • • • • • • • • • • • • • • • • • • • User Research Market Analysis Customer Experience Product Management Information Architecture Content Strategy Mobile Strategy Analytics Branding and Identity Interaction Design Wireframing & Prototyping Product Design Dashboard Design Responsive Design Mobile UI Design Website Design Agile Development Algorithm Development Ruby on Rails Development Node.js Development Native iOS Development Native Android Development Advanced Web Front-end API Design and Implementation Database Optimization Responsive Web Development 12 26 Case Studies The following projects illustrate how we work with forwardthinking businesses to create new digital platforms, products and services. Case Studies Passenger and Driver App for iPhone Client: GetTaxi Sector: Transportation Services: Brand identity, User experience, Interface design. GetTaxi is a global virtual taxi grid across three continents with game-changing technology and an unbelievable customer experience that takes transportation to lofty new heights. Get Taxi needed a design partner that could work with its technology team to deliver a slick, high quality experience across a range of mobile devices. Challenged to find an agency with the skill set required and the ability to easily work alongside a global team operating over multiple time zones, they looked to D.Workz as the right fit. Along with a cohesive brand identity, we developed the user experience and designed a free iPhone and Android app to serve both passengers and taxi drivers. Since the application’s launch, Get Taxi has signed on over 6,000 taxi drivers. With over 1 million downloads, 1,500 corporate customers, 42 million dollars in funding and rave reviews from drivers and passengers alike, the app has enjoyed phenomenal success. 13 26 Case Studies / GetTaxi 14 26 Case Studies Culver Academies website Client: Culver Academies Sector: Education Services: Information Architecture, User experience, Website design and development, CMS development. Since 1894, Culver Academies has long been considered one of the premier boarding schools in the Midwest. Located in rural Indiana, the school aims to educate its students to become responsible leaders of tomorrow. Culver Academies relies on its website heavily. The Culver website is the most frequented and accessible point of contact for prospective students and parents. As such, the school’s website needed to be cutting edge to deliver the Culver story in an engaging and emotional way. Through a deep analysis of existing content, business goals and users’ needs, D.Workz developed a mobile friendly website that has become the cornerstone of the Culver brand. The new site has enhanced the user experience for over 1,000 visitors a week. This 69% increase in just over a year of the new site’s completion has created a very effective funnel through which users are completing complex tasks and more easily finding the resources they need. 15 26 Case Studies / Culver Academies 16 26 Case Studies Research and Clinical platforms Client: NextBio Sector: Biotechnology Services: Information architecture, User experience, User testing, UI design, Front-end development. NextBio provides a scientific platform to aggregate and interpret large quantities of genomic data for research and clinical applications. NextBio approached us to help them take their existing platform to the next level by improving content architecture, user experience and UI design. The challenge was impressive reinvent NextBio’s platform to make the process of exploring scientific data more intuitive for a broad range of users. In response, we developed a series of different “vertical apps” which allowed us to break down data into independent parts targeted to very specific areas of research based on corresponding user types. As well, we built the user interface with a light color palette. This allowed the data to pop off the screen and make it easier for the researchers to browse between sections and differentiate content. Currently, NextBio’s platforms are being used by researchers and clinicians in more than 50 commercial and academic institutions. 17 26 Case Studies / NextBio 18 26 Case Studies Sales KPI iPad App Client: Amdocs Sector: Software and Services Services: Information architecture, User experience, UI design, Prototyping. Amdocs is the market leader in software and services for service providers in the communications, media and entertainment industry. Amdocs asked D.Workz to help them transform an outdated Sales KPI desktop application into an intuitive and meaningful tablet experience on behalf of one of the biggest media companies in the United States. Amdocs’ client needed a way for crew managers to monitor the overall performance of their team along with the individual performance of the sales rep within the team. We managed to take this highly complex problem and distilled it down to a user friendly solution for the client. Within the application, managers can look at the current overall status of actual results versus targets, drilling down to the rep level to see individual performance. This has enabled managers to identify events that have a large impact on the bottom line. Access to up to the minute information keeps everyone in the loop, making it far easier to understand where and why problems are surfacing and quickly alleviate them. 19 26 Case Studies / Amdocs 20 26 Case Studies Silo Responsive Website Client: Authentic8 Sector: Software and Services Services: Brand identity, Information architecture, Website design. Silo is a cloud based container designed by the Authentic8 team for secure, controlled access to important web applications. Each time Silo is launched, users get a freshly built browsing environment with SSO links to provisional apps. All web code is contained within Silo. Apps are insulated from exploits and business data is kept separate from personal browsing. Authentic8 approached D.Workz to create a product logo and marketing website designed to explain Silo’s purpose and its benefits for the consumer. We decided to tell a simple story through a single web page that would showcase easy to understand examples of how Silo protects business data. Through a combination of jump navigation and layered information architecture, the site offers different ways to explore varying levels of detail. Simple yet elegant, Silo’s website creates a straightforward user experience that tells a compelling story of the product’s importance in keeping business data safe. 21 26 Case Studies / Silo 22 26 Case Studies Terminal.com Client: Terminal Sector: Software and Services Services: Information architecture, Website design, Front-end development. Terminal, a San Francisco-based startup founded by some ex-Facebook and Google technical talent, is transforming the way people do software development. Terminal built system supporting containers, or ultra-fast virtual machines that let developers write, ship and collaborate on code directly from the browser. Prior to our engagement with Terminal, they worked internally to execute the experience design of their online presence. However, a few months after launch, Terminal owners quickly learned that the website wasn’t driving the level of conversion they were expecting so they engaged D/Workz to rethink how Terminal could live online. Collaboration was our guiding principle from the beginning of the project. We worked side by side with Terminal team to rapidly prototype ideas and designs for the new website. A complete visual update resulted in more web visitors and significantly increased conversion rate. Within one week after launch of redesigned website Terminal.com witnessed over 70,000 unique visitors, where over 65 percent became paid customers. 23 26 Case Studies / Terminal.com 24 26 25 26 Contact Us Get in touch with us to discuss an upcoming project, a product idea or a question about how we can help you. D.Workz Interactive 284 Ellsworth Street San Francisco, CA 94110 Phone:- Email:- We look forward to hearing from you. 26 26 Thank you