Michael Joel

Michael Joel Copywriter Passionate and creative copywriter with 3+ years of writing experience, skilled and experienced in SEO content writing, email, website and sales copy, landing pages and content strategy. Increased Shuttlers.ng's user engagement on Facebook and Instagram by 34% in 4 months, resulting in an 8% increase in sales. -- Houston, United States www.clippings.me/michaeljoel linkedin.com/in/mikeujoel twitter.com/michaelujoel mikeujoel WORK EXPERIENCE Freelance Copywriter MikeJoel Copywriting Services 01/2019 - Present, Achievements/Tasks Consistently wrote a minimum of 7 Facebook and Instagram posts per week, which helped the La Casera brand to grow their Facebook follower base from 6000 to 30,000+ and their Instagram follower base from 3000 to 16,000+ users in 2 months. SKILLS Email Copywriting Ghostwriting SEO Sales Copy Technical Writing Content Strategy UX Writing Blogging Social Media Writing Web Copy Landing Pages Product Descriptions Improved website SEO for Shuttlers.ng, resulting in higher traffic and search engine rankings. Increased user engagement on Facebook and Instagram by 34% in 4 months for the Shuttlers brand. PORTFOLIO Helped to boost Opay's sales by 8% in 4 months by optimizing the website for functionality and sales. My Projects - https://www.clippings.me/michaeljoel Developed a unique brand voice for Shuttlers.ng and used it consistently across all platforms, including social media, newsletters and the brand website. Contributed to the company's digital marketing strategy. Rewrote 10+ landing pages, leading to a 28% increase in landing page conversions in 6 months for Opay. Increased organic traffic by over 60% in a year for the Blackbell Restaurants franchise. Sales & Marketing (Earlier Experience) Qatar, Malaysia and Nigeria 02/2002 - 11/2021, Doha, Qatar/Kuala Lumpur, Malaysia/Lagos, Nigeria Schlumberger/S&P Global/Qatar Gas/ Cameron Onesubsea/ Swire Energy Services Achievements/Tasks Won major multi million dollars contracts with Energy Majors: ExxonMobil and Shell Corporation in previous career in Sales EDUCATION MBA in Marketing University of Liverpool, United Kingdom 03/2006 - 05/2008, BSc in Petroleum Geoscience University of Benin, Nigeria 02/1997 - 12/2000, LinkedIn Services Page - https://rebrand.ly/3be06a CERTIFICATIONS - Conversion Copywriting - Strategic Marketing - Strategic and Conceptual Selling - Content Marketing for Social Media - Project Management LANGUAGES English Language Native or Bilingual Proficiency INTERESTS Reading Hiking Playing Chess Travelling Practicing Mindfulness Writing